Vanig Krikorian Email and Phone Number
I am a strategic communications consultant, with 15 years of experience navigating the world of branding, marketing and recently sustainability communications. After a decade in brand and advertising agencies that included managing The Contenders, a brand strategy and design agency, through all aspects of business and operations, I decided to return to project work and client consulting. After obtaining certifications in the practice of sustainability/ESG communications and sustainable marketing, I have launched my venture in this space. I therefore wear two hats, one for my brand consulting through The Contenders and one for my new sustainability strategy and comms practice called Fair & Forward.Regardless of the task I am a big believer in starting any work with active listening and empathetic engagement, whether that means involving final users of a product or service, or engaging stakeholders in a meaningful way. I have found this to be the biggest differentiator in a project's success and strive for it in all my endeavours.
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Founder, PrincipalFair & Forward Jul 2024 - PresentMelbourne, Victoria, Australia
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Business DirectorThe Contenders Apr 2024 - PresentMelbourne, Victoria, AustraliaIn my role as Business Director I operate as a principal consultant in the area of Corporate, Government, Peak Body and Not-for-profit brand development. My role involves new business, proposal responses, project guardianship, and projects include brand strategy, brand architecture, CVPs, qualitative and quantitative research, brand refresh and rebranding. -
Managing DirectorThe Contenders Feb 2019 - Jul 2023Melbourne, AustraliaI was the Managing Director of brand strategy and design agency The Contenders for this time period, overseeing all aspects of sales and new business, operations, finance, people and culture and methodology. This allowed me to truly understand how to run a business efficiently and profitably and as a service-based business, how to create a positive culture, attract and retain talent. A key highlight here would be getting through the rollercoaster of the Covid years at the helm of a small business and successfully growing the business in a sustainable way, returning some of its best-ever financial results.
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Business DirectorThe Contenders May 2017 - Feb 2019Melbourne, AustraliaI took on the role of Business Director which saw me oversee the agency's client services team and recreate some of its approaches and success metrics for client engagement. I had 4 direct reports at times in the team which taught me the value of growing talent. I also very closely worked on business sales, profitability and revenue management with the rest of the agency's management team.I was the direct project lead across corporate, not-for-profit and FMCG clients, working closely with a team of brand strategists and designers.
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Account DirectorThe Contenders Jul 2015 - May 2017Melbourne, AustraliaMy remit as an agency Account Director included client portfolio management, business development and creative production supervision.I was mostly focused on managing projects to time, budget and reviewing strategic and creative work against client briefs and objectives. I benefitted from working across a huge variety of sectors including corporate, government, not-for-profit, travel and FMCG industries. Projects included the following:• Brand strategy: brand architecture, communications strategy, qualitative research, customer segmentation, portfolio rationalisation.• Brand Expression and Design: brand identity, new brands and rebranding, applications design, identity refresh, messaging development• Creative communications: external and internal campaigns, across print, digital, social media.
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Account ManagerThe Contenders Mar 2014 - Jun 2015Région De Melbourne, Australie
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Co-FounderDreamtime Drive May 2013 - Oct 2013AustralieI founded and managed Dreamtime Drive, an arts and fundraising project for the benefit of remote Australian Indigenous communities. This allowed me to travel the beautiful country of Australia including remote regions, learn about Australian Aboriginal culture, and how to create visibility for a not-for-profit project.• Project creation, pitching and sponsorship outreach• Marketing, communications and networking• Public events/street marketing• Online fundraising• Website, blog, social media management• PR and Media: live and recorded interviews for national television, major newspapers and local ABC radio stations throughout the project
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Brand Strategist / Senior Account ExecutiveBetc Jul 2011 - May 2013Région De Paris, FranceI started my career in France's most awarded advertising agency, learning the ropes of communications campaigns, strategy and production. My clients were in the entertainment, corporate, and FMCG sectors and work included large scale advertising campaigns as well as corporate communications. I touched on Corporate Social Responsibility and Sustainability through strategic work done for Veolia (water, energy and waste).
Vanig Krikorian Education Details
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Ecole De La Communication De Sciences Po ParisCommunications, Advertising -
Social Sciences - Economics - Politics -
Lycée Victor Duruy94/100 - Highest Honours
Frequently Asked Questions about Vanig Krikorian
What company does Vanig Krikorian work for?
Vanig Krikorian works for Fair & Forward
What is Vanig Krikorian's role at the current company?
Vanig Krikorian's current role is Brand consulting | Sustainability communications.
What schools did Vanig Krikorian attend?
Vanig Krikorian attended Ecole De La Communication De Sciences Po Paris, Unsw, Sciences Po, Lycée Victor Duruy.
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