Vani Madhavi Avasarala Email & Phone Number

India

Greater Hyderabad Area

Content & Brand Director for Mirchi 98.3 FM (TL, AP & USA) + Gaana, driving programming across Telugu, Hindi, and English stations, including global markets like New Jersey. Spearheaded 5 revenue-generating IPs, established Music as a Service with 12 Original Compositions, launched 22+ podcasts, and curated 1,000+ branded audio/video campaigns. Leveraged AI for efficient content production and secured music licensing deals with major labels like Universal, Sony, Warner, along with Indian Labels (SaReGaMa, Aditya, T-Series, & more). Winner of 3 South Asian Content Excellence Awards (GoldenMikes, Digital Marketing, ACEF, & New York Audio Film Festival) and mentor to a team of 14, creators, writers, and producers.

Hyderabad, Telangana, India

Creative Group Head, for Mirchi AP and TL, Web originals (YT Originals, Podcasts, and Mirchi Originals) and strategic planning for On ground IPs (Mirchi Music Awards)

India

Film Marketing Director (Publicity and Marketing strategy) for the below productions -1. Karthikeya 2 (Nikhil Siddhartha & Anupama Parameswaran)2. Dhamaka (Ravi Teja & Sree Leela)3. PAPA (Naga Shaurya and Malavika Nair).

Hyderabad, Telangana, India

Pre production: Staffed Writers Room by identifying and advocating for new age writers Sai Teja Deshraj (Awe, Kalki and Kinnerasani) and Vinaya Sharadha (Baker & Beauty) Script development and QC, HODs and Talent identifying, commerical negotiations and onboarding.OTT pitching and agreement vetting for Basti Series (a retro mafia series in pre-production) and GOD 2 (a political drama in production).

Hyderabad, Telangana, India

Helmed the responsibility of streamlining script development for sequel of GOD series for ZEE5 (Regional Streaming Service).Postproduction Supervision, Festival submissions, OTT sale and final delivery of the unique conversational series titled Unheard (Telugu) to Disney+Hotstar platform.Key Responsibilities: Content Development, Production Budgeting & Planning, Talent Scouting, Talent Contracts, OTT (ZEE5, Disney+Hotstar, Aha!) Delivery Management and Marketing & PR.

Toronto, Canada Area

Account Manager and Client Service Consultant:Agency: RedNGEN Communications, largest Agency in Vaughn, Ontario.*Omni-Channel Media Strategy, *Content structuring for e-blast, digital and social ads.*Experiential Campaign planningIndustry: Real Estate Clients: Country Wide Homes (Award Winning Builders across Canada), Pace Developements, Queensville Builder Group.Title: Film Marketing & PR Consultant. 1. PR Strategy, Media Story Pitches and Negotiations.2. Global Content DistributionIndustry: Entertainment & MediaClient: Suresh Productions Ltd, India. 2014-15.Title: Social Media Consultant.1. Content Strategy, 2. Content Calendar Creation.3. Community ManagementIndustry: Entertainment & Media, Start-up, SMBs, and Hospitality.Clients:Mukta A2 Cinemas, Mukta Arts Productions, Green Park Hotels and Resorts, Built2Cook.com, Radisson Hotels, Luxury Bloom (Realty), Mebaz (Indian Apparel Chain).

Hyderabad, Telangana, India

Established Production Formats for pre-production writers room script doctrine and development, location Reece, and shoot scheduling for in-house co-production featurettes (Dongalunnaru Jagratha) and Korean remakes (Midnight Runners and Dancing Queen). Helmed the development of regional adaptations of Korean featurette (Original title Dancing Queen). Publicity and promotions and design outline for all the in-house productions (Dakini Sakini and Dongalunnaru Jagratha).

Hyderabad, Telangana, India

Projects: Dakini Sakini (Midnight Runners Remake) starting Regina Cassandra and Nivetha Thomas.Dongalunnaru Jagratha (4x4 remake) Starring Sri Simha KeeravaniArrangements of Love ( Brief entanglement pertaining to crew setup).

Hyderabad, Telangana

+ Digital Strategy and Media Planning across multiple digital media channels (GDN, Search, Video, Facebook, Instagram, YouTube, Amazon pantry, DSP (Taboola), Streaming (Disney+HotStar, Amazon Prime) ). Handling a monthly budget of over 20 million. + Quantitative digital brand research strategy planning and Digital Consumer Behaviour Analysis.+ YouTube and Facebook brand lift study planning for brand awareness analysis in new markets.+ End-to-End Client Management (Tech, Analytics, Creative) and Performance Reporting (weekly, monthly, and annually).+ Clients: 24 Mantra Organic, Heritage Dairy Foods Pvt Ltd, Apollo Spectra, Apollo Cradle & Fertility, Apollo Clinics, Apollo Diagnostics, Apollo Cosmetics+ Highlights: During COVID, conceptualized and executed a recipe contest campaign over a period of 1 month which garnered more than 5.71 lacks views and reached to 16.3 lacks while maintaining the lowest of CPV and CPE at 0..2 and 1.0 respectively.

Hyderabad, Telangana, India

Strategized Digital promotional plans for entertainment brands (Telugu Feature films).Instrumental in building the channel’s first 1mil in 24 hr video (Samantha Vs Gangavva) as part of Oh Baby! movie promotional initiative, by observing content trends, and performing social media sentimental analysis for Gangavva (From The Village Show channel) and the Celebrity (Samantha Ruth Prabhu).

Toronto, Canada Area

- Account Management- Project Management - Project Estimates ( Function Point & Advance Excel ) , Task allocation and progress tracking.- Media Planning & Measuring (TV, Radio, OOH, DOOH, Digital).- Campaign Reporting - Advance Excel and Report Garden.- Media Mobilization & PR Outreach. - Experiential Planning - Large Scale and BIA events within Greater Toronto, Canada.

Toronto, Canada Area

Toronto, Canada Area

- E-mail Marketing- Campaign Optimization and Tracking: Eventbrite and Google analytics- Festival Advertising: Budgeting, Production, Activation & Tracking. - Media Partnership & Sponsorship Agreements - CHOQ FM, Now, BlogTO, CIUT FM, Toronto Star, CBC.

Hyderabad Area, India

IMC Account Manager & Communication Planner for 6 agency's clients: 1. Built2Cook.com (Ingredients delivery startup, founded in Hyderabad, India)2. Mebaz (Apparel Retail Chain, India)3. Take-Off (Online Tech career mentoring/ counselling, India)4. Radisson Hotels (Hospitality Brand, India)5. Luxury Bloom (Reality, India and Middle Eastern markets)6. Hyderabad Polo Club (Speciality Sports, India).Achievements: - Built a national-wide community of 3000+ for a recipe based ingredient delivery startup called Built2Cook within one month from the launch of the website.- Paid social media strategy for 3 clients which lead to massive use of Facebook CTAs. - 100 % CTA (order now) conversions within one month from the launch.

Strategy And Planning Bootcamp, Public Relations, Advertising, And Applied Communication

Strategic Brand Planning

Masters, Marketing

The 10Xer club is an invite-only marketing community that includes an intensive 8-week accelerator with India's top CMOs across six.

Master Of Business Administration (M.B.A.), Marketing, A

Graduated with Masters in Business Administration (Arts, Media and Entertainment Management).

P.G.D.M, Media And Communications, A+

Activities and Societies: Event ManagementPGDM +MBA Media and Entertainment business management Specialization - PR, Events and Corporate.

B.B.A, Marketing, A+

Activities and Societies: Admission Pitch committee Head, Sports, Cultural Events, and Debates.Specialized in Marketing.