Software Licensing & Cost Optimization Pro | Maximizing Value for Clients .

For over 6 years my responsibilities in Microsoft comprised of working with diverse partner and business segments “with a single most objective - To make Microsoft the best business decision for partners; and to make Partner the best business decision for Microsoft.” 95% of all Microsoft revenue is generated through channel Partners. My Core responsibilities entailed acting as a trusted advisor advising on growth investments, cloud migration, partner business planning and recommending the best solutions across a field of competitive offerings.

In charge of developing, devising and implementing strategic marketing and operational plans with key emphasis on transforming company image from staff augmentation firm to IT solution provider.

Responsible for key demand generation end-to-end workflows - new account acquisition, to cross-sell/up-sell, to use marketing to assist in generating demand for solutions and services. Establish business relationship with Key individuals in corporate that allow for continuity and ongoing representation