Van West Email & Phone Number

Costa Mesa, Ca, Us

Sound is everywhere. Indoors, outdoors, in the sky, and underwater. Vocalytics is an audio-based (Techstars backed) AI platform that listens to ambient sound, analyzes events & trends, and sends real-time alerts when enterprises need them most. Recognized across industry by SXSW Pitch '21 & Octane's "One's to Watch", Vocalytics is on pace to be Orange County's next breakout deep tech startup. Join us in the journey of unlocking the power of acoustic ambient intelligence. We're hiring!

New York City, New York, Us

Mentor & advise early-stage startup founders focused on innovative and creative solutions to address painful industry, society, and economical problems. Provide counsel on strategy, go to market, enterprise business development, SaaS, AI/ML, marketing, and product development. Techstars UnitedHealthcare ‘21Techstars Digital Health ‘22Techstars Future of Longevity “23

Austin, Tx, Us

Advising on review of panelists, speakers, and pitch companies alike. Previously selected as a finalist and presenter at SXSW Pitch 2021 in Enterprise & Smart Data for Vocalytics, I was asked to contribute towards the selection and screening of the 2022 SXSW cohort of companies across multiple categories.

The Open Voice Network is a neutral, non-profit industry association dedicated to the development of the standards and ethical use guidelines that will make voice worthy of user trust. It operates as a directed fund of The Linux Foundation, and is independently funded and governed. Guided by these pillars, the Open Voice Network is defining standards for voice technology globally:*Trust - Voice worthy of user trust. Individuals. Enterprise and entity decision-makers. Developers, designers, strategists, makers. Privacy, security, dependability, and ease of use. Thanks to communally-developed standards and governance.*Choice - User choice. User data ownership and data control; the choice of assistants, providers, and devices. Ecosystem choice. For enterprise users, developers, designers and strategists. Architectural choice. Local host or global cloud.*Inclusivity - Voice for everyone and every situation. Inclusivity and accessibility.Openness. Standards-based building blocks. In open, proprietary, or hybrid implementations. A foundation for commercial differentiation and value. Software and hardware.

Los Angeles, Ca, Us

Topics & classes include (but are not limited to): Entrepreneurship, Business, Artificial Intelligence

Costa Mesa, Ca, Us

Dana Point, California, Us

Texas, Us

Irvine, Ca, Us

Supported lectures for Paul Mirage School of Business: Business Analytics, UCI School of Law, Continuing Education in Entrepreneurialism, and CALIT2 VR Programs. Topics discussed include: AI, VR/AR/XR, IoT, Startups, Leadership Development, Entrepreneurship, and general philosophy around innovation.

Atlanta, Georgia, Us

• Lean startup customer validation and growth hacking for technology startups.• Validation & Customer Development via business model canvas, lean canvas.• Focus on marketing infrastructure, growth hacking, and the customer factory blueprint. • Conducted hundreds of customer interviews with various startup concepts.• Concept validation/invalidation along with KPI establishment for all experiments.• Go to market strategy and marketing plan coaching, development, and modeling.• Financial forecasting, forecasting, and establishment of thoughtful revenue targets.• Team building, mission/vision/strategy, and leadership development exercises.

Irvine, California, Us

Irvine, Ca, Us

Las Vegas , Nevada, Us

Irvine, Ca, Us

Irvine, Ca, Us

Guadalajara, Jalisco, Mx

San Carlos, California, Us

Deep Learning, AI-driven Video Analytics Platform helping the largest enterprises understand behavior, engagement, and demographics in the physical world.• Employee #1, drove first revenues recognized by company. • Large deal size, Fortune 50 enterprise customers across Theme Parks/Destinations, Retail/Grocery, Shopping Malls/Centers, Government, Education, and Events verticals.• Led global partner strategy with activations effectively navigating recent European GDPR regulations.• All Sales/Marketing/BD content, design, development, strategy, and execution.• Leads Sales & Business Development Strategy from acquisition to full lifecycle of enterprise customer. Salesforce Admin.• Full Go-To-Market Strategy & Business Plan execution. Company-wide Sales & Financial Forecasting with full P&L.

Achievements• Led pre-launch, zero revenue startup to first revenue and customer acquisition strategies. • Product marketing deeply involved with engineering. Infrastructure improvements led to +130% weekly output.• Creative Investor Relations tactics supported raise of over $40M in Series A-2 follow on capital for acquisition of GameWorks.Responsibilities• Alignment of 3 distinct product divisions: Oomba Tournament Productions, Oomba Tournament Management Platform, and Oomba TV.• Marketing, Media, and Production Strategies across major partner accounts including: Microsoft, University of California, Irvine (UCI), and several others.• Department P&L, Marketing Plan, and leadership of 12 direct reports across event production, media, social, and direct advertising channels.

Orange County, Ca, Us

Achievements• Scaled department to 13 direct reports internationally within first 30 days. (60 days ahead of forecasting)• Consistent 140% national account weekly sales growth & weekly $10k saved in sales operations.• KPI establishment, budgets & department forecasting saved company over $1M annually projected to scale.• 6-figure monthly swag vendor procurement & selection process saved company minimum $50k per order.• Workflow & infrastructure foundation led to 30% increased productivity saving over $100k in first month operations.Responsibilities• Developed on boarding/training deck and curriculum for entire company.• Program focus on engaging and growing all facets of direct sales channels. Field focus on actively pre-selling relationships, field insights, and new account leads.• Marketing Department infrastructure implementation: software, swag, scheduling, project management, field reporting protocols, routing, kitting, interdepartmental procedures/SOP's.• Software Platform Excellence: Atlasssian (JIRA, Confluence), Salesforce, Office 365, Google Apps, Adobe Creative Suite, Trello, Expensify, Concur, LucidChart, GoToMeeting, amongst others.• Mobile marketing tour planning, hand in hand digital/field marketing activation.

Boston, Massachusetts, Us

Achievements• Effective engagement with partner principals led to 300% increase in activations across national channels.• Grew T-Mobile channel activation to $22M revenue nationally within 12 months ($13M regionally).• Creation/revamp of all sales/training materials & new pitch design; Increase in sell through by 10x.• Major tradeshow & sponsorship negotiations saved company ~ $10k per event while increasing ROI 4x.• Partner team building events & trainings led to 200% quarterly awareness/education growth; Survey data.Responsibilities • Substantial focus on regional relationship management through multiple channels.• Creation of all sales & training materials specific to partner needs; Heavy use of graphic design with Photoshop, Illustrator, Sketch, Powerpoint and Keynote.• Formation of channel maintenance and infrastructure to drive sales.• Director to C-Level Executive channel sales, education, engagement, and brand awareness.• Major tradeshow and sponsorship negotiations, booth design, and execution.• Managed & maintained corporate expense budget for all travel, entertainment, mileage, & incentives.• Hosted & catered client and partner lunches, dinners, trainings, and team building events.

Achievements• Venture Capital and Angel Investment closed in excess of $500,000 led launch of mobile experience gifting platform.• More than 100 of customer development interviews led product through successful launch & revenue growth.• Financial forecasting, agile modeling & strategic analysis saved over $235k planned spend across departments.• Corporate tax, accounting, and all legal counsel negotiations saved company over $175k in services.Responsibilities• Go-to-market plan development, implementation, and execution.• Pipeline sourcing, negotiation of partnerships and sales channels.• Braintree partnership establishment, implementation, and PCI regulatory compliance.• Social & Community Development with focus on engagement through all major channels.• Hundreds of Customer Development Interviews & Price Testing.• Outsourced agile development collaboration. Thorough product/project sprints & management.• Mobile First Big Data Analysis; Google Analytics, MixPanel, Crashlytics, Heatmaps.

Chicago, Illinois, Us

Achievements• Effectively grew sales in region from $1M to $3M & expanded distribution from 318 accounts to 654.• Grew regional merchandising team to 18 reps across 6 states on the west coast with focus on major markets.• Established national partnerships across 3 major CPG chains: Whole Foods, Safeway, and Costco.• Incorporated regional sales promotions with placement driving sales lift in excess of 150% during periods.• Leveraged regional distributor & broker networks to exploit sales growth 120% quarterly.Responsibilities• Category management, analysis, planning and execution of all sales distribution channel facets.• Sales focus on large accounts & small independents with management of merchandising sales team.• Maintained monthly and quarterly budgets: sales incentives, marketing, expenses, labor, etc.

Overland Park, Ks, Us

• Booking, coordination and execution of local radio remotes, catering, and contract event staff.• Holds company record for activations & accessories at 68 activations & over $4,000 in accessories.• Training of sales associates, managers, and directors leading up to Grand Openings.• Local market channel outreach to promote all events. Strong attention to detail.

Dallas, Texas, Us

Achievements• Consistently grew regional sales volumes for various clients by more than 400% while broadening distribution reach.• Analytical account leadership for six consistent west coast portfolios across national B2B & B2C channels.• Designed & maintained all facets of $10M nationwide experiential tour for Air Force client.• PR goals & initiatives exceeded with 5-star generals, Air Force Thunderbirds, and Navy Blue Angels.Responsibilities• Responsible for portfolio recruiting across 6 major markets on the west coast.• Independent account management and representation for six consistent west coast portfolios.• Bi-weekly expense reports, quarterly POS budgets & weekly event recaps provided to client timely.• Conducted new product trainings, ride-alongs, and presentations on behalf of client.

Us

Exited to Nestle Waters in 2010.Achievements• 400% brand growth throughout region spurned acquisition by Nestle Waters Corporation in 2009.• Built & scaled regional team to 12 in under 6 months with focus on sales support and brand awareness.• Promotional programs, retailer incentives, and community engagement increased sales growth in excess of 300%.• Implementation of grassroots marketing & local community event sponsorship gained 10x reach at zero cost to brand.Responsibilities• Responsible for full event process - from sponsorship to concept to execution.• Direct responsibility for all sponsorships, donations, and all community outreach programs.• Development of promotional programs, retailer incentives, and engagement.• Event, expense, sponsorship, labor, initiatives, weekly reporting.• Heavy implementation of grassroots marketing and social media (company blog, Twitter, Facebook)

New York, New York, Us

Various campaign supervision, management, and local market development for clients such as "Wicked" The Musical. (Freelance)• Logistics, planning, and operations for numerous experiential campaigns throughout California.• On site coordination for guerrilla execution and PR stunts.• Field team leadership, coaching, and team building to deploy extensive live marketing productions.

New Berlin, Wi, Us

Freelance position assisting with coordination & execution for various clients throughout NorCal.• Local venue coordination for local execution of T-mobile’s “Mobile Makeover” campaign.• Responsible for staff and campaign logistics, as well as event wrap up & branded vehicular maintenance.• Local management of holiday campaign to drive usage of Visa Signature awareness & benefits.• Hired, trained and developed team of 8 full-time staff + 5 temp staff throughout 4 locations daily.• Maintenance of “Visa Signature Suites”, budgets, and all logistical aspects.

Achievements• Executed countless multi-million-dollar integrated branding, ad campaigns, events, and sales promotions.• Verizon “Deck the Holidays” grew 30 day regional sales 600% while. ROI positive within 15 days of execution.• User acquisition costs consistently reduced more than 30% via on-site partnership activation models.• HTML/CSS experience with heavy focus on process automation drove Nike conversions 300%.Responsibilities• Recruiting and human capital asset to startups and Fortune 500 organizations.• Travel and accommodations for short term and long-term assignments.• Satellite & direct leadership in the field and in the office.• Developed and implemented specialized ROI metrics for campaigns, teams, and projects.• Managed all budgeting and financial aspects of campaigns throughout assignments.• Daily, weekly, monthly, and quarterly reporting and presentations on all ventures.• Product Expert, Advocate, Key Market Influencer through brand portfolios.• Mac/PC/iOS expert. Networking guru. Microsoft Office: Powerpoint, Word, Excel advanced.

Corvallis, Or, Us

Demo tour empowering consumers to ride Ultra Motor’s A2B electric bicycle. (Freelance)• Expos/tradeshows, guerrilla marketing, and corporate demo days executed on a weekly basis.• EmCee’d all contests and giveaways at large events.• Training and management of local staff.• Daily reports, photos, and videos submitted timely.

New York, Ny, Us

10 week US Cellular "Believe in Your Cell" national tour generating awareness of brand to Gen Y consumers, 65 events in 23 markets. (Freelance)• Activities included an array of cellular focused activities including IMAGEplay (photo taking activity), MUSICplay (a ringtone generator), and WORDplay (a text2T-shirt activity program).• Multiple premiums distributed, with all logistical aspects maintained. • Daily reports, photos, and vehicular maintenance performed. • Monthly hotel, venue, tour (Amex) budget maintained. • Training and management of local staff. • Daily submission of reports and event photos.

East Islip, Ny, Us

Three month Jamba Juice “Whirl’d Tour” throughout Northern California encouraging consumers to take the “21 Day Challenge”. (Freelance)• Direct relations with client, venues, and contacts. • Performed event setup / breakdown, coordination, scheduling and training.• Created daily photo reports, event recaps and store orders.• Transported premiums/samples via branded vehicle and maintained vehicle.

Managed numerous campaigns for various clients of TH while maintaining budgets. Staffing to production and execution. (Freelance)

Aa, Business / Marketing

Diploma, General Education