- Utilized different media tools (Google Analytics, Google Search Console, Google Locker Studio, Screaming Frog, STAT, Ahrefs, SEMrush) to build annual presentations for TD Bank on Search Landscape, which defines the priorities for the next fiscal year.- Delivered monthly competitor analysis and reports to provide actionable recommendations.- Analyzed campaign metrics and performance to improve client ranking on Google Search. - Initiated SEO Spotlight dashboard which is used to provide strategic SEO/SEM trends and industry news to the broader team. - Executed comprehensive keyword research for clients to identify strategic keywords to incorporate in articles and product pages, developed content outline, and managed content production and optimization. - Optimized SEO by implementing structured schema markup, identifying duplication, managing sitemap, and optimizing URL structure. - Supported the directors in developing training materials for Brand teams.

- Demonstrated a well-grounded understanding of the product collections through storytelling and superlative customer experience instore- Actively resolved any unexpected problems that happened instore- Strengthened knowledge about consumer buying behaviour and journey, trends and insights to support the Sales process- Assisted Operation Leaders with monthly re-layout floor plans and collaborated with the team to set up windows and front-store visual merchandising following guidelines- Worked in close liaison with the Operations team and Sales team to ensure the alignments are well addressed in the store.

- Led a team of 4 interns to revamp mindbydesign.ca website - revisiting website structure,content and visuals to create a new look and feel; leveraging Google Search ranking by covering ad relevancy, landing page experience, and increasing CTR; adding new features including booking appointments, curating clinic locations, and quoting client feedback. The website traffic increased by over 20% within the first month of republishing- Developed Client Relationship Marketing plan including new client acquisition, onboarding and retention. Collaborated with the team of interns to develop a solid email marketing framework, onboarding process for new clients, and retention programs for current and former clients- Developed social media strategy and content calendar for company's Facebook and Instagram pages- Proactively kept track of market trends, Google Trends and keywords to update SEO strategies accordingly.

Key Account: Samsung Digital Home Appliances Vietnam- Led the process of developing KOLs/Affiliate Marketing Plan with a budget of $40,000 for Q1.2022 in collaboration with different parties/agencies - strategic planning, social, brand team and agencies. - Briefed Planning and Creative Content departments, presented the holistic plan to Samsung brand team and addressed any feedback throughout the process - Managed KOLs/Affiliate Marketing execution of Q2 & Q3.2021, kept track and allocated budget based on plan and actual outcomes. - Endeavoured to deal with KOLs and third parties for any changes under client request and unplanned situations - Constantly updated project status and next steps to brand team daily through calls and meetings. Recapped all alignments and debriefed internal teams

Key accounts: Vietnam Prosperity Bank, Carlsberg, Glico – Icreo, Pocky, Pretz, VinGroup – VinFast & VinHomes, Beiersdorf Eucerin. - Managed retaining accounts by delivering complete partnership services: strategic planning, creative assets production, media implementation and optimization through suppliers (TV, Print Ads, YouTube Masthead, GDN...) - Led the key account of the company in 2021 - Vietnam Prosperity Bank, got involved throughout the planning and execution process of VPBank's Re-branding campaign, including producing a new set of Branding Identity (logo, guidelines, slogan), supervising the new branding implementation across online and offline touchpoints - bank branches, mobile app, social presence, and rolling-out communication plan. The Campaign got positive public feedback and was featured on nearly 10 different branding and advertising presses. - Actively brainstormed with the team to propose new ideas and seek new business opportunities - Closely collaborated with Social Content Manager and Media partners to develop social plans on Facebook, provided social assets, utilized audiences' data for planning and optimized tactics for social marketing campaigns of Glico Pocky and Beiersdorf Eucerin. - Coordinated internal and external resources to trouble-shoot unexpected issues that required immediate actions - Involved in pitching for new business from start to finish: connecting to clients, debriefing planning and creative teams, brainstorming creative concepts, and presenting proposals

Key accounts: Ford, Marico XMen, Pepsi - Sting Red, Sting Gold, Juicy Milk, Revive, Pepsi Suntory - TeaPlus...- Led Pepsi Revive Salted Lemon's IMC campaign as a Project Leader from Creative Lead Agency, collaborated with multiple departments and partners - planning, creative, event agency, retail, and brand team to execute game development on web app, activation, and in-store promotion. As a result, the Campaign won a Bronze of Smarties Awards 2019, Vietnam Cross Mobile Integration session of MMA - Mobile Marketing Association, the brand achieved the highest share in the latest 4 years, and got shortlisted in the top 10 of Social Campaign & Events of the month - Daily report ongoing project status and next steps to Account Director through a cloud-based project management platform. - Actively collaborated and followed up with planning and creative departments to produce and manage creative deliverables including TV commercials, KV, and digital banners; consolidated clients' feedback, debriefed the internal team and managed the outcomes to ensure all feedback are addressed - Participated in annual media workshop hosted by media partners to develop annual media plans and roll-out activities - Assisted internal planning department in conducting FGD research, monthly competitor and market reviews, and new trends reports- Brainstormed and shared input on strategy and creative ideas for pitching projects and ongoing projects, ensuring the ideas meet client's business goals and expectations.

Key accounts: Ford Vietnam, KitKat, Samsung, Ariston...

Key accounts: Unicharm – Diana, Abbot – Similac, Pediasure. - Updated team’s WIP documents to ensure other internal departments are aligned with the current status and next steps. - Attended weekly WIP meetings to update multiple internal teams about creative assets' status and deadlines- Supported planning team by joining FGD and recapping key findings, reporting new trends and emerging industry news, updating competitors, and monthly market review.- Assisted line manager in arranging and booking meetings with relating departments. - Checked and collected final outcomes of creative assets on-site (POS items, Banner…)