Mission: Joined the French marketplace start-up. Improve the efficiency and effectiveness of the global customer care operation by improving business process and optimizing performance.Scope:- Coordinated with outsourcing partners and internal teams to ensure the smooth operation of customer care processes.- Conducted A/B testing, validated concepts, customized software solutions and optimized service partner capabilities.- Developed and maintained performance dashboards using… Show more Mission: Joined the French marketplace start-up. Improve the efficiency and effectiveness of the global customer care operation by improving business process and optimizing performance.Scope:- Coordinated with outsourcing partners and internal teams to ensure the smooth operation of customer care processes.- Conducted A/B testing, validated concepts, customized software solutions and optimized service partner capabilities.- Developed and maintained performance dashboards using SQL and Power BI.- Analyzed key performance indicators (KPIs) to identify areas for improvement. Show less

Mission: Enhance customer relationship management by designing and implementing data-driven CRM strategies.Scope & Achievement:- Philip Morris International Inc.: localized the Global CRM platform. Targeted to bring 160K new users and gain 30% return user in 6 months by integrating with local retail, optimizing UX/UI, building scorecard. - Samsung.com e-retail: revamped UX/UI design, A/B testing to enhance owned e-commerce platform. Achieved across categories: D2C sale +1.8x vs 2020… Show more Mission: Enhance customer relationship management by designing and implementing data-driven CRM strategies.Scope & Achievement:- Philip Morris International Inc.: localized the Global CRM platform. Targeted to bring 160K new users and gain 30% return user in 6 months by integrating with local retail, optimizing UX/UI, building scorecard. - Samsung.com e-retail: revamped UX/UI design, A/B testing to enhance owned e-commerce platform. Achieved across categories: D2C sale +1.8x vs 2020 YoY, CR +3x vs 2020 YoY. Show less

Mission: Be responsible for smooth operation and growth e-commerce of Food & Refreshment and Home Care categories.Scope:- Supervised digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media- Researched market to discover new trends, conduct A/B testing to enhance traffic acquisition, improve website performance and conversion.- Analysed data accross touchpoints, monitored performance and reporting.Achievement: successful established… Show more Mission: Be responsible for smooth operation and growth e-commerce of Food & Refreshment and Home Care categories.Scope:- Supervised digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media- Researched market to discover new trends, conduct A/B testing to enhance traffic acquisition, improve website performance and conversion.- Analysed data accross touchpoints, monitored performance and reporting.Achievement: successful established the Demand creation platform, news users grew dramatically 171% after the first year. Show less

Mission: Led end-to-end integrated marketing projects, collaborated around 30 members across-function teams. My mission included delivering successful project on time, within budget and to the satisfaction of stakeholders. Key Account: Samsung Vietnam- Samsung Digital home appliance 2019: the integrated campaign established an ownable strategic platform that accelerated category sell to ~ 25% and increase Brand preference to 1.5-fold Year-over-Year- Samsung Addwash: Digital… Show more Mission: Led end-to-end integrated marketing projects, collaborated around 30 members across-function teams. My mission included delivering successful project on time, within budget and to the satisfaction of stakeholders. Key Account: Samsung Vietnam- Samsung Digital home appliance 2019: the integrated campaign established an ownable strategic platform that accelerated category sell to ~ 25% and increase Brand preference to 1.5-fold Year-over-Year- Samsung Addwash: Digital campaign enhanced communication post-launch. The campaign grew up 350% Buzz and owned ~ 50% consumer voice of the market within 2 weeks.- Galaxy J7 Pro: launch campaign generated +1M social buzz and achieved 85% SOV in 2 months and bagged 2 awards for innovative mobile marketing from MMA. The brand delivered 150% out of ambitious sale target during launching month and tripling results versus 2016 outcome. Galaxy J7 Pro then became the best-sell smartphone in 2017 Show less