Director, Loyalty Partnerships & Experience Marketing
Current
Oct 2022 - Present
AeroLeads people directory · profile
Van Lu Email & Phone Number
Director, Loyalty Partnerships & Experiences at Starbucks
at
Starbucks
1 work email found
@starbucks.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Director, Loyalty Partnerships & Experiences at Starbucks
Location
Seattle, Washington, United States
Who is Van Lu? Overview
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Quick answer
Van Lu is listed as Director, Loyalty Partnerships & Experiences at Starbucks at Starbucks, based in Seattle, Washington, United States. AeroLeads shows a work email signal at starbucks.com and a matched LinkedIn profile for Van Lu.
Van Lu previously worked as Director, Loyalty Partnerships & Experience Marketing at Starbucks and Interim Director, Loyalty Marketing at Starbucks. Van Lu holds Bachelor Of Arts, Political Science from Columbia University.
Company email context
Email format at Starbucks
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{first_initial}{last}@starbucks.com
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AeroLeads found 1 current-domain work email signal for Van Lu. Compare company email patterns before reaching out.
Profile bio
About Van Lu
Van Lu is a Director, Loyalty Partnerships & Experiences at Starbucks at Starbucks. He possess expertise in strategic partnerships, marketing strategy, product management, online marketing, strategy and 22 more skills.
Listed skills include Strategic Partnerships, Marketing Strategy, Product Management, Online Marketing, and 23 others.
Current workplace
Van Lu's current company
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11 roles
Van Lu work experience
A career timeline built from the work history available for this profile.
Interim Director, Loyalty Marketing
Served as interim Director leading lifecycle marketing team for Starbucks Rewards. Oversaw acquisition, engagement, re-engagement, and seasonal marketing strategies to drive loyalty program growth
Feb 2022 - Sep 2022
Group Manager, Loyalty Acquisition & Customer Engagement Marketing
Led awareness and acquisition marketing for Starbucks Rewards program to drive top of funnel conversion
Feb 2021 - Feb 2022
Group Manager, Partnerships
- Led Co-Brand credit and debit card business with keen focus on driving acquisition and engagement strategies; drove double-digit growth of new accounts and improvements in spend and attrition
- Managed marketing programs for portfolio of key strategic financial partners to drive loyalty acquisition and increase member spend
- Drove business development opportunities with prospective partners to drive top-line growth
Apr 2018 - Feb 2021
Director, Consumer Lending New Products & Innovation
- Led the go-to-market strategy for the launch of Pay It Plan It, a new feature on all US Consumer Credit Cards
- Developed product brand and positioning and launched marketing and PR plan to increase product awareness and adoption
- Implemented robust servicing strategy to ensure the best, seamless customer experience
- Defined post-launch monitoring and testing plan for product optimization, management and growth
- Responsible for development of strategic pipeline of new lending products and capabilities to meet customer needs and drive business value
Sep 2016 - Mar 2018
Senior Manager, Co-Brand Business Development
- Crafted RFP proposals and sell-in presentations for both internal and external partners
- Led day-to-day deal management and worked cross-functionally to develop and syndicate deal constructs and contract terms
- Developed pipeline, evaluation criteria and approach for partnership opportunities across the Consumer business
Jun 2015 - Sep 2016
Senior Manager, Jetblue Co-Brand Product Management
- Managed P&L for portfolio and led product strategy to increase spend, drive loyalty and ensure profitability
- Owned the overall JetBlue and American Express relationship. Organized and led executive meetings to review performance and define strategies for each business unit
- Developed comprehensive marketing strategy to drive product awareness, resulting in double-digit growth of accounts
Aug 2013 - Jun 2015
Manager, Costco Co-Brand Product Management
- Managed product strategy and P&L for American Express’ largest Co-Brand partner to ensure ongoing profitability
- Led the cash back loyalty program for the portfolio. Drove end-to-end reward issuance, servicing and marketing resulting in over 90% redemption rate
- Created recommendation for a new, digital loyalty program concept to drive higher Card Member satisfaction and engagement and operational efficiency
Oct 2011 - Aug 2013
Senior Analyst, Membership Rewards Travel Partnerships
- Managed Delta partnership and responsible for defining loyalty initiatives to drive overall spend and point redemptions
- Developed a multi-channel, targeted marketing strategy for Delta that drove over 20% year-over-year growth in point redemptions
- Managed portfolio of 9 lodging partners and on-boarded Aria Resort & Casino into Membership Rewards program
Jan 2011 - Oct 2011
Senior Analyst, Membership Rewards Merchandise Partnerships
- Managed 3 distributor partnerships supplying 20% of merchandise for the Membership Rewards program. Responsible for selecting new brands and products, reward maintenance and marketing
- Launched monthly price check process, comparing Amex price of top 100 products with top retail prices, resulting in an average of 10 price reductions per month with average price improvement of 15-20%
- Designed and launched new marketing program for price reductions resulting in over $500K of sales
Jan 2010 - Dec 2010
Marketing Coordinator, Affinity Clubs
American Express Publishing
- Managed over 30 partnerships and executed multi-channel marketing campaigns to drive usage of membership benefits for the FOOD & WINE Connoisseur Club and Travel + Leisure Golf Players Club
- Directed end-to-end website redesign for Travel + Leisure Golf Players Club
- Supported development of the FOOD & WINE Wine Club including brand and product development and marketing launch
Jul 2008 - Jan 2010
1 education record
Van Lu education
-
Columbia University
FAQ
Frequently asked questions about Van Lu
Quick answers generated from the profile data available on this page.
What company does Van Lu work for?
Van Lu works for Starbucks.
What is Van Lu's role at Starbucks?
Van Lu is listed as Director, Loyalty Partnerships & Experiences at Starbucks at Starbucks.
What is Van Lu's email address?
AeroLeads has found 1 work email signal at @starbucks.com for Van Lu at Starbucks.
Where is Van Lu based?
Van Lu is based in Seattle, Washington, United States while working with Starbucks.
What companies has Van Lu worked for?
Van Lu has worked for Starbucks, American Express, and American Express Publishing.
How can I contact Van Lu?
You can use AeroLeads to view verified contact signals for Van Lu at Starbucks, including work email, phone, and LinkedIn data when available.
What schools did Van Lu attend?
Van Lu holds Bachelor Of Arts, Political Science from Columbia University.
What skills is Van Lu known for?
Van Lu is listed with skills including Strategic Partnerships, Marketing Strategy, Product Management, Online Marketing, Strategy, Marketing, Analytics, and Data Analysis.
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