Ivanna Santana Email & Phone Number

San Francisco, Ca, Us

United States

Pittsburgh, Pa, Us

I led a team of 3 to orchestrate a comprehensive marketing video campaign, resulting in a 60% increase in user visibility across key demographics through targeted social media strategies.𝙈𝙮 𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: Directed the adaptation of data-driven campaign approaches, implemented A/B testing, and optimized for a 35% upsurge in website engagement within the first three months of campaign launch.Negotiated and secured strategic partnerships, leading to a 25% reduction in campaign costs.Introduced cutting-edge analytics software for user behavior analysis, increasing campaign efficiency by 50% through customized user outreach tactics.

Long Beach, Ca, Us

In this role I spearheaded strategic marketing initiatives, translating vision into actionable plans that significantly enhanced the effectiveness of events and campaigns.𝙈𝙮 𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: Achieved a 22% reduction in project delivery time by implementing agile methodologies and streamlining development processes.Planned and executed a diverse range of events, including conferences, webinars, and networking dinners, while managing all logistical aspects.Successfully achieved a 30% increase in social media engagement through the implementation of a targeted content strategy.

San Diego, Ca, Us

I streamlined marketing operations through HubSpot, boosting campaign efficiency and driving measurable ROI growth by leading cross-functional teams to achieve strategic objectives.𝙈𝙮 𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: Organized and distributed content on a regular basis, ensuring proper archiving and accessibility.Demonstrated a strong understanding of CMS and digital marketing strategies, including SEO, SEM, social media, and content publishing.Leveraged advanced analytics to refine marketing strategies and implemented A/B testing to provide actionable insights for continuous improvement.

San Diego, California, Us

In this role I developed marketing materials and executed a variety of events, assessing success and providing insights for future initiatives through post-event reports.𝙈𝙮 𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: Conducted thorough walk-throughs of event areas to identify and resolve last-minute issues.Negotiated contracts with vendors and suppliers, resulting in a 10% reduction in event expenses while maintaining high-quality services.Collaborated with vendors and suppliers to create unique and memorable event experiences, achieving a 95% satisfaction rating from attendees.

San Diego, Ca, Us

I successfully coordinated and managed trade shows and exhibitions, resulting in a 30% increase in lead generation. I also oversaw registration processes for attendees, including online registration systems and onsite check-in.𝙈𝙮 𝙎𝙞𝙜𝙣𝙖𝙩𝙪𝙧𝙚 𝘾𝙤𝙣𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣𝙨 𝙄𝙣𝙘𝙡𝙪𝙙𝙚: Collaborated with speakers and presenters to coordinate session schedules, materials, and technology needs.Established strategic partnerships with key industry influencers, resulting in a 25% year-over-year increase in event attendance.

Seattle, Washington, Us

Universal City, Ca, Us

Internship