Vanner Ka-Ying Chow Email & Phone Number

Lyon, Fr

Munich, Bavaria, Germany

I serve as the Marketing Communication Lead for Innovation (AI, Ventures, Strategic Partnership & Academics), with a focus on advancing thought leadership within the AEC/O industry. My work is centred on driving strategic initiatives that position Nemetschek as an innovation leader and shaping the future of the Architecture, Engineering, Construction, and Operations sectors.My responsibilities include:-Crafting Thought Leadership: Leading the development of Nemetschek Group's thought leadership initiatives from the ground up, in close collaboration with our Global Marketing team, to establish a compelling narrative that influences the AEC/O industry.-Strategic Market Leadership: Defining and executing a market strategy that enhances our brand presence through a comprehensive approach, integrating diverse business activities to achieve our objectives.-Sustainable Business Growth: Implementing a meticulously structured series of actions designed to drive measurable growth, ensuring that our objectives are aligned with long-term sustainability.-Innovation Objectives: Setting clear and ambitious innovation goals that guide our marketing efforts, aligning with Nemetschek's vision to lead the digital transformation of the AEC/O industry.-Leveraging Partner Networks: Capitalising on our extensive partner networks to create synergy, expand our reach, and strengthen our market position.-Operational Agility: Leading with an agile mindset to enhance operational efficiency across teams, fostering collaboration, innovation, and effectiveness within the organisation.In this role, I am committed to pushing the boundaries of what is possible, leveraging strategic vision and operational excellence to drive transformative change across the industry.#InnovationLeadership #ThoughtLeadership #MarketingCommunication #AECOIndustry #DigitalTransformation #StrategicGrowth #OperationalExcellence #NemetschekGroup

Paris, Île-De-France, France

I'm an integral member of the SpaceLogic KNX leadership team, currently spearheading a global reboot program that encompasses every facet, from marketing to R&D. As Chief of Staff, I bring strategic vision and operational excellence to drive transformative change. My responsibilities include:-Crafting Thought Leadership: Pioneering the creation of SpaceLogic KNX's Thought Leadership from the ground up, in close collaboration with our Global Marketing team.-Strategic Market Leadership: Defining and executing our market strategy through a multifaceted approach that encompasses various business activities.-Sustainable Business Growth: Orchestrating a meticulously planned series of measurable steps to achieve our overarching business growth objectives.-Relaunch Objectives: Setting clear and attainable relaunch objectives that guide our efforts and align with our company's vision.-Leveraging Partner Networks: Capitalizing on our extensive partner relationships and networks to drive synergy and expand our reach.-Operational Agility: Enhancing operational efficiency within sub-teams by assuming a leadership role in an agile model, fostering collaboration and effectiveness.

Paris, Île-De-France, France

I orchestrated the management and transformation of some of the most prominent B2C events in the industry, including CES, IFA, Paris Marathon, and the McDonald's Worldwide Convention. As the driving force behind Thought Leadership in the Global Smart Home and Retail Market, I reimagined the traditional B2B product showcases into captivating B2C presentations at these events. Additionally, I created a suite of assets to bolster media coverage and consumer engagement.My innovative approach and strategies have been adopted globally, yielding remarkable achievements, including:Some engagement highlights:-Brand-to-Order Award 2021-Best Agility Award 2021-Five CTA CES Innovation Award 2012 to 2023 (Smart Home & Sustainability Category)-"Ideas That Work" recognition in 2021 by Exhibitor Magazine for pioneering event-to-gamification strategies-The first-ever keynote to surpass 1 million+ views, where I was responsible for scriptwriting and productionMy event experience spans a variety of high-profile exhibitions, including:-Consumer Electronic Show (2020 to 2023)-IFA Berlin (2020, 2022)-Schneider Electric Paris Marathon (2021-2022)-McDonald's Worldwide Convention (2020, 2022)-Schneider Electric Innovation Summit (2017 to 2021)Roles:-Manage the strategy and execution of global 3rd party and Schneider-led trade shows;-Effectively handle on-site crises and pivot strategies as needed;-Lead large cross-functional project teams in field and global marketing to develop integrated marketing activities for events in alignment with business priorities;-Streamline and standardize the global event process, and create comprehensive pre and post-event reports, encompassing goal setting, ROI analysis, and media impact assessment;-Oversee the production of keynotes and press conferences;-Collaborate with diverse creative agencies to craft digital and physical out-of-the-box event experiences.

Stockholm, Stockholm County, Sweden

As a seasoned professional, I've had the privilege of leading cross-functional teams across 30+ countries, overseeing every facet of the annual marketing and business planning process, and playing a pivotal role in approving product assets. While in this role, I drove significant expansion in the Retail Segments, elevating it from a startup phase to a multi-million-dollar strategic segment in a mere three years. My commitment to excellence and ability to drive transformative change have been instrumental in achieving tangible results within the Retail Segments. I thrive on challenges and relish opportunities to collaborate on projects that make a lasting impact. Our success can be attributed to a series of strategic projects that fostered a more cohesive ecosystem, uniting business units to work collaboratively toward a shared vision.In my roles, I've worn many hats, including:-Providing Visionary Leadership: Offering strategic guidance and consultancy to drive transformations in countries' demand generation campaigns; Assisting countries in seamlessly integrating global business strategy into their marketing plans, ensuring alignment with overarching objectives.-Ensuring Global Marcom Excellence: Ensuring the proper deployment of global marketing communication guidelines into offer communication and local marcom plans; Serving as the global marcom owner for the segment, responsible for developing assets such as showrooms and sales kits.-Fostering Cross-Functional Alignment: Facilitating alignment between various functions, business units, and marketing teams to ensure the successful execution of business strategies.-Navigating Event Success: Expertly managing and executing high-profile tradeshows in the field, where attention to detail is paramount to ensure event success.

Hong Kong

During my internship at Schneider Electric Global Hotels Segment, I served as a Graphic Designer with a keen focus on consumer and system UX design. Some of my design work remains in active use to this day. Throughout this enriching experience, I also actively contributed to various marketing initiatives, conducting strategy research and aiding in customer management efforts that played a pivotal role in propelling the team toward accelerated growth within the global hotel market.-Crafted Customer-Centric Interfaces:Designed system interfaces that were meticulously tailored to meet the unique needs and branding of our valued customers.-Developed Engaging Marketing Assets:nProduced a suite of marketing assets aligned with our newly branded offer structure, effectively enhancing our market presence.-Created Bespoke Luxury Solutions: Innovatively designed customized light switch covers for renowned luxury hotel brands, further elevating the Schneider Electric experience.-Supported Event Strategy: Collaborated in the organization and execution of event strategies, ensuring seamless coordination and successful outcomes.My time at Schneider Electric was marked by a commitment to creativity, innovation, and contributing to the company's global growth within the hotel segment. I am proud to have played a role in advancing the team's mission and am excited to explore future opportunities where I can continue to make a meaningful impact.

Taipei City, Taiwan

• Graphic design• Marketing brain storm

Taichung City, Taiwan

• News grouping and filtering according to clients' needs

Master Of Arts (M.A.), Mass Communication

Bachelor Of Arts (B.A.), Sociology