Vanessa Novaes Rocha Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

- Planejamento, desenvolvimento de estratégias e gestão integral de campanhas de comunicação voltadas tanto para o público B2B quanto B2C, alinhando objetivos de marketing com metas de negócios.- Supervisão e direcionamento da curadoria de influenciadores de diferentes nichos, identificando perfis estratégicos para colaborar com a marca e maximizar o.

São Paulo

Planejamento, estratégia e gestão de campanhas de comunicação e construção de marca.- Criação de Arquitetura de claims por lançamento - Direcionamento de criação de KV e Key Message- Moodboad, shooting, pós-produção e mapa de assets para campanha 360- Big Idea e conceito de campanha 360, bem como desdobramento para as frentes de PR, social, trade, VD, B2B.

São Paulo, Brasil

Planejamento, estratégia e gestão de campanhas de comunicação, com olhar para as frentes de imprensa, influenciadores, celebridades e redes sociais.- Estratégia de redes sociais, com definição de conteúdo, calendário e KPIs relevantes para cada canal;- Domínio de texto para as redes sociais da marca, além da roteirização de vídeos e textos para imprensa.

São Paulo, Brasil

• Monitoramento de indicadores de cultura organizacional (NPS, E-NPS, engajamento e qualidade de vida, entre outros) de colaboradores de lojas próprias do Grupo Boticário, por meio de pesquisas semanais do Team Culture;
• Ações de engajamento para time do varejo;
• Ações de internalização de cultura e pertencimento ao Grupo Boticário;
• Mapeamento da comunicação com os os times do varejo e eficácia dos canais
• Programa Influenciadores do Varejo com colaboradores.

São Paulo

• Strategic communication planning considering the integration of stakeholders: press, influencers, representatives and consumers;
• Development of a relationship program with influencers, celebrities and brand experts (Lavoiser and Marcos Proença);
• Leadership in special projects such as co-creating and developing products with influencers, press trips and events - from the conception of the idea, contract negotiation, preparation of briefings, monitoring and.
• Leadership in special projects such as co-creating and developing products with influencers, press trips and events - from the conception of the idea, contract negotiation, preparation of briefings, monitoring and.
• Partnerships / Co-brand (Azul Linhas Aéreas, Swarovski, Giuliana Flores, Lethicia Bronstein, Água de Coco, Gama Italy, Go Case, Cinemark, Rappi, among others.
• Monitoring of shootings;

São Paulo

Strategic planning of digital communication for brand positioning and performance in digital media, with creative and innovative actions, relationship with influencers and PR 2.0, content strategy and performance in social networks for companies in different segments such as: Jasmine, Comgás, Fundação Estudar, Rumo / All, Península, Abílio Diniz, BRF among.

São Paulo E Região, Brasil

• Customer service and participation in strategic planning meetings;
• Integrated communication strategy and planning;
• Development of creative actions;
• Relationship with influencers;

São Paulo E Região, Brasil

• Monitoring and analysis of social networks - in addition to analyzing the buzz of the brand and its competitors, focus on consumer insights, opportunities for action, improvement and development of new products and.
• Content and network management - creation, production and management of content for Facebook, Twitter, Instagram. In addition, management of user comments, SAC 2.0 and encourage the exchange of experiences in the… Show.
• Content and network management - creation, production and management of content for Facebook, Twitter, Instagram. In addition, management of user comments, SAC 2.0 and encourage the exchange of experiences in the space;
• RP Digital - mapping of online influencers, openness to dialogue and constant relationship with this audience (disclosure of company information, invitation and event coverage).
• Initial image mapping - study to identify the brand's strengths and weaknesses in social networks and competition analysis to support the company's entry and performance strategy in the digital universe;Among the.

São Paulo E Região, Brasil

• Commercial area assistant focused on attracting customers and relationships with suppliers. Among the activities are:
• Creation of spreadsheets and reports of sales controls;
• Analysis and registration of companies and suppliers in the market;
• Assistance in planning and launching sales through the Millennium system;
• Direct communication with customers;
• Elaboration of mailings.

São Paulo E Região, Brasil

• Intern in the area of ​​communication and visual merchandising responsible for:
• Planning and content management on social networks (Facebook and Twitter);
• Customer service and organization of the store's visual identity;
• Support for creating graphic material (banners, tags, etc.);

Master Of Business Administration - Mba, Marketing, Branding And Growth

2016, Public Relations

Fashion Design, Design De Moda