- Assisted in building strong relationships with clients such as Honda, Acecook, Redbull, Herbalife, KAO, Yanmar,... and KOLs accross multiple events, locations to provide exceptional customer service and marketing solutions (with 97% positive feedbacks).- Managed clients and timelines, deadlines in Hanoi Marathon Heritage Race (12,000 runners) and Can Tho Marathon Heritage Race (7,000 runners), identified problems and recommendations to ensure seamless implementation.- Coordinated with internal team, VFF and other suppliers to plan and execute sports-related events and tournaments: 2026 FIFA World Cup Qualifiers, Qualifiers AFC U23 Asian Cup Qatar 2024, FIFA Women World Cup Kick-off to ensure smooth operation and promote brands exposure and reputation, thereby helped the team surpass KPI.- Brainstormed, generated creative ideas that align with brand objectives and proposed to internal team and clients to enhance promotional campaigns and market insights. - Analyzed media campaigns data to conduct reports for internal team and clients.

- Oversaw the production of marketing materials, ensuring brand consistency and message alignment across all channels.- Coordinate with the Marketing team to collect market data across online and offline channels (including surveys, interviews, observations, focus groups, customers' feedbacks and existing reports).- Assist to conduct market research to forecast market trends, volumes, market share, growth rate and product life cycle (PEST, Top down & Bottom up method).- Coordinate with Marketing team to investigate competitors from a marketing perspective in comparison with the company service (SWOT, Porter's Five Forces, ...).- Identify operational inefficiencies and propose creative solutions to improve office procedures.- Assist Operation Administration department in administrative tasks such as: contact partners/vendors; schedule appointments; manage office supplies; translate documents; organize events; record and prepare reports on expenses, office budgets and other expenditures assigned.

- Built the first stones in the expansions of ISHINE from a small teaching center to a teaching company in 3 locations in Vietnam. Involved in all aspects of the business, especially in establishing good relationships with customers. - Consulted with the Director to provide insights and recommendations on organizational changes.Acquired leads for new business opportunities and persuaded customers to use services while contacting existing customers to grow the business. -Identified problems and developed creative yet practical solutions to improve employee engagement and performance.-Successfully organized the "Chit chat with ISHINE" (50 participants) and “Summer Camp” events (60 participants), promoting employees engagement and communication. - Got promoted to be HR & Operation Manager and led team to achieve 135% KPI.