Van led the branding of major organizations from GE to Virgin and Starbucks. He is a brand and behavioral designer, a leading voice in the growing community of Behavioral Branding and an advisor to the Bescy.org board. He focuses on the root of survival problem to identify additional undervalued resources for business and brand transformation. He works in areas of business and brand strategy, design activation, and behavior design. He is a coach, public speaker and panelist. He work with famous brands, ambitious leaders, scale-ups, startups and personal brands. His love for art and pop culture makes him feel alive, living in New York City. He had lectured at the Parsons School of Design + The School of Visual Arts as well as a portfolio chair at ADC. I won ReBrand, The Good Design, ANA, Communication Arts, ADC and many others.____Systems and science — Van focuses on issues that are undervalued and misunderstood to find additional resources for business and brand transformation. By creating delightful visual stories, he addresses complex business ambitions through brand, experience, and behavior design. ____Business and brand — He creates and manages corporate brand values. I design brand identity + brand strategy, developing effective, scalable systems + stories. 10+ years of experience persuading C-level stakeholders to take an approach toward establishing design culture. He leverage evidence based behavioral insights to create impact workshops.____Activation design — Attention for engagement, action in the digital space at a deeply emotional level. The gamification of digital properties for enjoyable user engagement. ____Behavior strategy — He employs scientific perspectives and processes to help clients access additional resources in their organizations. These resources provide more effective transformation of ideas to create or increase monetization. He uses behavior research and mapping to influence new behaviors and innovation.