Alex Vanscoy Email & Phone Number

Austin, Texas

Currently leading the online marketing team for a direct-to-consumer home water filter manufacturer. Working with internal resources, creative agencies, and contractors to deliver the aquasana.com ecommerce website. Managing performance-based agencies to deliver efficient online advertising in paid search, affiliates, display, comparison shopping engines, and social media. Responsible for tactical operation of online business including periodic reporting and weekly accountability in CEO staff… Show more Currently leading the online marketing team for a direct-to-consumer home water filter manufacturer. Working with internal resources, creative agencies, and contractors to deliver the aquasana.com ecommerce website. Managing performance-based agencies to deliver efficient online advertising in paid search, affiliates, display, comparison shopping engines, and social media. Responsible for tactical operation of online business including periodic reporting and weekly accountability in CEO staff meetings. Grew Amazon marketplace from zero to a $3M per year with optimized listings, strategic ad buying, grey market elimination, and customer experience responsiveness. Achieved 38% year-over-year growth in whole house water filter revenue while maintaining ROI in paid search. Running dozens of A/B and multivariate tests to soft launch products and drive incremental improvements in online conversion using Optimizely and Google Content Experiments. Show less

Led business implementation of search engine optimization (SEO) for Dell's Small and Medium Business unit to deliver $12M in annual incremental revenue. My team drove search engine rankings for highly competitive, unbranded keywords such as servers, workstations and laptops.Piloted multivariate testing on Dell.com, graphical banners and email. Supported the launch of Omniture Test & Target for Small and Medium Business and the transition from CMS-based A/B testing platform. As… Show more Led business implementation of search engine optimization (SEO) for Dell's Small and Medium Business unit to deliver $12M in annual incremental revenue. My team drove search engine rankings for highly competitive, unbranded keywords such as servers, workstations and laptops.Piloted multivariate testing on Dell.com, graphical banners and email. Supported the launch of Omniture Test & Target for Small and Medium Business and the transition from CMS-based A/B testing platform. As an analyst in four divisions—US SMB Online, US support online, US relationship online marketing, and EMEA consumer online marketing—I established a baseline of key performance indicator (KPI) dashboards built on consolidated data from online, order processing and customer service databases. I also enabled user-friendly analysis via Cognos and MSAS cubes. Show less

Led Onyx CRM software implementation and developed several customizations in MS SQL.

Became call center reporting analyst through promotion from technical support L2. Consolidated Lucent, Aspect and call log data using DTS in MS SQL.