Vanshaj Sikri

Vanshaj Sikri Email and Phone Number

B2B SaaS Content Specialist at EngageBay | Building Aim2write | Establishing Brands by Crafting High-Quality, Purpose-Driven and Engaging Content @ EngageBay
Vanshaj Sikri's Location
Gurugram, Haryana, India, India
About Vanshaj Sikri

On a Mission to ensure the content generated is effective, understandable, and cohesive from the last 6 years. After creating the writing framework and understanding the purpose of content, I follow these practices to ensure I deliver strategic B2B content to my clients:1. Keep the readers at the fore after understanding the brand and its persona2. Keyword research- Long-tail keyword to target a specific niche audience or short-tail keyword to target a broader audience3. Analyze the readability of the content4. Insert External and Internal Links5. Remove grammar and language issues6. Identify plagiarism in the content7. Check the quality of the sources, or examples8. Strength and logic of the argument 9. Parity with target word count10. Content must include visual elements like images (with alt-texts) to captivate the readers11. Titles and headings are enticing12. The format is scannable13. Include Call to Action text (if necessary)Following this checklist, I clean up the first draft and establish quality in the final piece!

Vanshaj Sikri's Current Company Details
EngageBay

Engagebay

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B2B SaaS Content Specialist at EngageBay | Building Aim2write | Establishing Brands by Crafting High-Quality, Purpose-Driven and Engaging Content
Vanshaj Sikri Work Experience Details
  • Engagebay
    Content Specialist
    Engagebay Jul 2024 - Present
    Gurugram, Haryana, India
    My role at EngageBay is to strategically plan, craft, edit, and publish B2B SaaS SEO-optimized content that not only attracts but also converts and retains their audiences. My objective in crafting blog posts and articles is to hook the audience from the start and end with a compelling summary alongside a clear call to action for the reader. So far, all the blogs I have written have provided this CRM and email marketing automation software's audience with useful industry-related… Show more My role at EngageBay is to strategically plan, craft, edit, and publish B2B SaaS SEO-optimized content that not only attracts but also converts and retains their audiences. My objective in crafting blog posts and articles is to hook the audience from the start and end with a compelling summary alongside a clear call to action for the reader. So far, all the blogs I have written have provided this CRM and email marketing automation software's audience with useful industry-related information and its product usage, updates & news. This is how I craft Engagebay's blogs and articles:— Infuse high volume, search intent, and less competitive primary and secondary keywords organically that generate leads, traffic, and conversions— Back up the content with data or statistics and insert multiple relevant internal links to make it highly optimized in the SERPs— Break up text with relevant images or infographics. — Use short paragraphs, bullet points, and subheadings to make the content more reader-friendly Show less
  • Aim2Write
    Building Aim2Write
    Aim2Write Mar 2021 - Present
    Gurugram, Haryana, India
    Aim2write's approach helps your businesses develop a clear and effective B2B strategy to drive growth and revenue. By combining human expertise with AI tools, I specialize in crafting content in SaaS, AI, eCommerce and Digital Marketing domains. Our high-quality blogs/articles help your brand establish a strong online presence and improve your visibility in the SERPs by implementing SEO practices. My purpose of launching Aim2write was not only to convey information, ideas, or… Show more Aim2write's approach helps your businesses develop a clear and effective B2B strategy to drive growth and revenue. By combining human expertise with AI tools, I specialize in crafting content in SaaS, AI, eCommerce and Digital Marketing domains. Our high-quality blogs/articles help your brand establish a strong online presence and improve your visibility in the SERPs by implementing SEO practices. My purpose of launching Aim2write was not only to convey information, ideas, or messages to the audience but to write content that truly connects with the customers, communities, and users I serve.So, how do I write B2B blogs/articles on Aim2write? Here is the logical sequence I follow: As headlines are one of the most important parts of blogs, I use power words that evoke emotion or curiosity in the readers. While curating headlines, I also prefer including numbers or specific benefits that users will have after reading my piece of content. For example, "5 Proven Ways to Double Your Conversion Rate in 30 Days" is more effective than "How to Improve Conversions."After comprehending the brand, its persona, and the search intent, I next study the competition and gather insights about my target audience by focusing on their demographics, interests, pain points, and motivations. Leveraging Ahrefs Keyword Explorer or Writesonic Keyword Researcher, I choose the keywords by analyzing their volume, competition, and difficulty. Usually, I prefer using long-tail keywords that target a specific niche audience rather than short-tail keywords that target a broader audience.Then, I create the outline of the article or blog post, including the H1 and all H2s, H3s, and H4s (if any). Preparing the outline sets the stage for what I plan to address through my reading material and queue up interesting & relevant stuff. Quality is the cornerstone of every piece I write, ensuring that each word works to engage and convert. Show less
  • Freelance
    Freelance Content Creator & Editor | Content Marketer
    Freelance Jun 2018 - Present
    I am a content creator who simplifies complex ideas and structures words to make them easy to understand for all audiences. I am on a mission to create the voice for the brand and let them deliver a unique way to communicate with their prospects.
  • Convergys
    Quality Analyst
    Convergys Aug 2015 - Feb 2017
    Gurugram, Haryana, India
    I used to draft quality assurance policies and procedures and make sure that user expectations are met during the testing process. I also ensured all the quality assurance standards are met by the customer service agents over the call.

Vanshaj Sikri Education Details

Frequently Asked Questions about Vanshaj Sikri

What company does Vanshaj Sikri work for?

Vanshaj Sikri works for Engagebay

What is Vanshaj Sikri's role at the current company?

Vanshaj Sikri's current role is B2B SaaS Content Specialist at EngageBay | Building Aim2write | Establishing Brands by Crafting High-Quality, Purpose-Driven and Engaging Content.

What schools did Vanshaj Sikri attend?

Vanshaj Sikri attended Guru Jambheshwar University, Maharshi Dayanand University Rohtak, St. Xavier's Civil Lines.

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