Passionate about amplifying brand narratives and crafting impactful PR strategies. Currently thriving as a PR Coordinator at ITC Maurya, orchestrating comprehensive media coverage, competitor analysis, and trend identification. M.A. in Mass Communication from Makhanlal Chaturvedi University, complemented by a bachelor's degree in literature from Delhi University. Proficient in curating compelling social media calendars, monthly F&B Epicureans and fostering influencers and media relationships. Skilled in SAP and adept at drafting press releases, coordinating events, maintaining media databases and multitasking in high-pressure environments. Strong organizational and communication skills, coupled with a knack for creative problem-solving.