- Curating social media strategy, including content brainstorming and thematic development for LinkedIn, Instagram and Medium.- Looked at target audience insights through market research, social audits & community interviews.

- Organizing drives and sessions and facilitating successful collaborations.- Developing a comprehensive career counselling program for children from marginalised communities, introducing them to a wide range of potential career paths.

- Actively participated in the marketing and outreach campaign for the annual conference- AGNI.- Spearheaded the social media coverage for all events and speakers.- Took part in a TED Circle event which was a collaboration with TEDxHindu; engaged in intriguing debates and conversations about Luvvie Ajayi Jones’ ‘Get Comfortable with Being Uncomfortable’.

- Facilitated communication between students and faculty, ensuring timely resolution of concerns and suggestions, improving class cohesion and academic experience.- Proficiently managed department fund and budgets, strategically allocating resources to maximize success for diverse class initiatives and projects.- Advocating for the inclusion of sociology students in college societies that were previously limited, resulted in a policy change that broadened extracurricular opportunities for sociology students.

- Led the strategy and curation of engaging content across social media platforms such as Instagram and LinkedIn, resulting in heightened audience engagement and enhanced brand visibility to about 150%.- Conducted comprehensive content research to identify relevant topics and trends, ensuring alignment with BeUnic's business objectives resulting in targeted and impactful online communication.- Formulated and executed a strategic social media plan, consistently evaluating campaign success and optimizing tactics to drive audience growth and enhance brand reputation.

- Devised successful strategies to enhance user engagement for the exclusive project "Avenue."- Proactively solved problems, turning challenges into opportunities for innovative solutions.- Supported initiatives that fostered authentic user connections, delivered persuasive sales pitches, and contributed to expanding the startup's audience to over 5,000 people.

- Researched and wrote content for the organisation’s website and social media platforms including LinkedIn, Facebook, Twitter and Instagram. - Wrote independent articles about diverse subjects ranging from politics, legalities, sports and pop-culture. - Engaged in COVID-19 relief initiatives amid the resurgence of concern over the Omicron strain.

- Actively worked on writing and consolidating blog posts, web content and articles on a wide range of technical and non-technical issues.- Provided aid to recently recruited interns in acquainting themselves with the organizational culture, and provided direction on optimal techniques for their designated duties.- Engaged in lively discourse and exchange of ideas with fellow writers, editors, and key members of the team.