In the realm of corporate branding, exploring market research and the development of logos and collateral for a diverse array of markets, including restaurants, photography & events, retail stores, cultural events, health clinics, and architecture studios. Organizing and facilitating workshops and branding courses in major Brazilian cities, leaving a lasting impression on over 450 students. Delivering speeches at prominent photography and video conferences in Brazil, captivating an audience of approximately 5000 spectators. Notably received the 'Best Photo Album Design' award in 2012 from Epson and Fhox Magazine.

Design lead excelling a broad range of roles and responsibilities. Development of campaign concepts, meticulous design research to stay ahead of trends and benchmarking, front-end design for websites and apps, creative editorial design, video editing, and also serving as brand ambassador. Serving as an art director for digital and print marketing campaigns, actively participating in photoshoot coordination and photo treatment for editorial use. Under a creative and inclusive company culture, spearheading innovative initiatives and fostering a culture of knowledge sharing among the peers.

Strategic planning and layouts for social media, achieving a notable 45% increase in engagement on the main platforms. This impact was proven through data analysis using tools such as Google Analytics. Comprehensive design and marketing research, identifying relevant trends and topics for the marketing team to explore in the coming quarters. Planning event booth floor plans and layouts for collateral materials.

Working within an interdisciplinary team comprising designers and engineers, collectively delivering cutting-edge technology solutions for innovative interactive events. Integrating design thinking and sprint workshops into the creative processes, fostering co-creations with the clients' own marketing team and other designers, for a collective project result. Development of both physical and digital prototypes, contributing to the team's mission of innovation.

Early career journey and professional growth as an intern during college years, benefiting from invaluable mentorship under senior graphic designers while collaborating within a dynamic team comprising designers, copywriters, and marketers. Development of core design skills in editorial and graphic design, successfully contributing to the creation of annual reports, magazines, and impactful billboard pieces. The experience also involved close collaboration with prominent brands such as Unilever, Parmalat, and Cargill, focusing on packaging design.