Vanessa V. Email & Phone Number

Manila, National Capital Region, Philippines

Drive the B2B channel strategy and expansion.Develop & execute market activation plan for new products.Deploy & execute the agreed go-to-market and pricing strategy to drive the sales growth and market share for the channel.Execute effective marketing campaigns and to champion lead generation for B2B channel.

Philippines

• Responsible for market share and profitability of the Carrier and Condura High-Wall AC line in consumer and professional markets.• Manage the portfolio throughout the product lifecycle.• Launch new products including identifying and executing the positioning, pricing, communication, distribution and promotions strategy.

Totaline® provides a select portfolio of quality aftermarket HVAC and refrigeration parts and supplies to dealers, contractors and technicians. Responsible for the overall direction of Totaline Parts and Supplies in terms of market leadership, business growth and profitability.• Redefined Totaline’s portfolio product offering, pricing strategy and discounting structure that contributed to 2022 YTD sales and margin target achievement • Conceptualized marketing programs such as “Tools Mo, Sagot Ko”, “Totaline Spares-2-Strikes Bowling Tournament” and “Totaline Torque Rewards” aimed at increasing the rate of customer acquisition, retention and loyalty, respectively.• Expanded reach into the untapped customer segment of community installers and service centers through online and offline campaigns via social media, trade promotions and event marketing.• Developed the local Totaline branding and implemented the same across defined customer touchpoints.

Ncr - National Capital Region, Philippines

OPERATIONAL• Lead product marketing strategy and manage offering portfolio of Philips LED Lamps & Luminaires business across Consumer and Professional Commercial Teams • Execute pricing and define price planning• Manage the market introduction and support market activation of new products • Define phase-in phase-out plan and execute portfolio maintenance activities• Leverage competitor benchmarks and ensure customers’ needs are captured by new product development and product improvement process• Develop technical product knowledge upon input toolkit and training by Division• Support Customer Growth Calls execution; support Market Performance and Forecast Reviews processFINANCIAL • Manages Sales and Margin • Manages price erosion and price-volume-mix-currency effectsCUSTOMER• Localize product marketing content based upon global marketing content developed by Division• Enable product information availability for customers• Support Customer Satisfaction team for post sales support product knowledge related activities• Support the Market organization with product related training• Connect with customers to gather direct market insightsPEOPLE• Drive cross functional collaboration, strategic focus and organization agility• Provide input to develop capabilities and IT tools enablement to drive performance• Defines and builds required capabilities to drive performance• Drive integrity & compliance with General Business PrinciplesCERTIFICATION• Ensure all products entering the market are compliant with all local regulations and regulatory requirements by executing local product certification & approbation activities in the markets & providing input on local requirements towards the Business Group• Represent company to local authorities (DOE, DTI, NTC). In case of upcoming new regulations in the market, align with Regulatory Affairs/ Standards & Regulations including lobbying with relevant local policy makers

Manila, Philippines

#PhilipsLightingisNowSignifyResponsible for sales and margin delivery of 3 business units (Lamp Electronics, LED Electronics and Luminaires) in the Philippine market.Translate product portfolio/marketing strategy into an operational business plan and activate the same by working with various stakeholders – sales team, supply chain, finance and customers.Perform market analysis and communicate with regional business group to ensure business offerings are in line with the local market requirements. • Implemented a portfolio strategy for the Luminaires business unit based on in-depth customer knowledge which resulted in 45% CSG within gross margin targets • Developed a competitive pricing strategy for Lamp Electronics business unit that improved profitability by 12 percentage points in the first month of implementation• Implemented launch activities supported by product training, product bulletins, phase-in-phase-out management and deployment to key tier 1 customers• Managed product assets in the company’s internal digital platforms• Deployed the Configit cloud-based sales quotation tool to the sales team• Managed the approbation of lighting products which improved product readiness throughput time

Taguig City

Responsible for sales and margin delivery of 3 business units (Lamp Electronics, LED Electronics and Luminaires) in the Philippine market.Translate product portfolio/marketing strategy into an operational business plan and activate the same by working with various stakeholders – sales team, supply chain, finance and customers.Perform market analysis and communicate with regional business group to ensure business offerings are in line with the local market requirements. • Implemented a portfolio strategy for the Luminaires business unit based on in-depth customer knowledge which resulted in 45% CSG within gross margin targets • Developed a competitive pricing strategy for Lamp Electronics business unit that improved profitability by 12 percentage points in the first month of implementation• Implemented launch activities supported by product training, product bulletins, phase-in-phase-out management and deployment to key tier 1 customer that increased percentage of new product sales by 20 percentage points• Managed product data such as – price, discounts and promotions using Vistex (SAP tool), online marketing content using STEP and various collaterals using IBM communities – in timely and comprehensive manner that enabled smooth sales and business operations• Received recognition for managing the approbation process of selected products which improved throughput time from product port arrival to selling in trade

Taguig City

Responsible for building and fostering relationships with named key accounts to maximize sales and profitability with these accounts. Defined the account strategy that drives profitable high growth opportunities for Philips as well as operationally managing the execution• Effectively utilized the CRM tool Saleforce.com to identify and map the Office segment stakeholders, increase the sales funnel and manage the over-all sales process (from Qualify to Sales Recognized) that resulted in exceeding segment sales target of PHP 60M.• Managed the assigned dealer sales team by providing timely product information, sales effectiveness training and delivery and inventory support which resulted in more than PHP 100M sales funnel for the dealer and 40% project win rate.

Taguig City

Develop new projects, replacement ang lighting upgrade business in identified focus segments and achieve business objectives through a network of professional channel partners.• Implemented business planning and performance review process of channel partners.• Led the dealer sales manager and sales engineer in proper territory management• Developed sales competency of dealer sales personnel via salesforce training, product support and lead generation activities• Executed demand generation activities for the Hospitality and Industry segments through focused sales presentation to key industry associations such HEAP and PEZA locators that increased the sales funnel and sell out of dealer stocks. • Drove the forecast process between Philips and the Business Partner to ensure timely order delivery. • Resolved product defects issues via proper coordination with the Customer Care / Technical Support team to address warranty issues or improve processes.

Makati City

Responsible for sales of service contracts, spare parts and modernization package to assigned territory.• Consistently achieved annual targets for contract conversion, recapture, renewals and spare parts sales• Improved sales team efficiency via sales proposal templates, organized database and activity calendars• Received recognition for customer service and process improvement

Develop and maintain business of providing exhibit design products and services with key accounts.• Managed accounts from inception to completion including prospecting, closing, design, implementation and after-sales• Acquired major key accounts with recurring exhibit requirements

Masters, Business Administration

Strategic Marketing Management

Bachelor, Interior Design