As a Creative Director, I blend strategic foresight with creative innovation to elevate brand presence across all platforms, ensuring a cohesive and impactful visual communication that drives business growth and consumer engagement.𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:• Strategic Visual Leadership:o Drive compelling visual strategies informed by in-depth industry marketing research.o Ensure alignment with brand objectives and target audience preferences.• Consistent Brand Identity:o Develop a coherent visual strategy across catalogues and packaging.o Ensure all visual elements are aligned, reinforcing brand identity and recognition.• Innovative Design Solutions:o Deliver fresh, innovative designs that translate into captivating print materials.o Collaborate with cross-functional teams to produce standout visual assets that differentiate the brand.• Web Sales Optimization:o Maximize web sales through constant monitoring and enhancement of user experience.o Implement changes based on user feedback and analytical data to streamline the purchasing process.• Web Design and Maintenance:o Oversee web design and maintenance using WordPress and Drupal stacks.o Work closely with the IT team to ensure seamless website functionality and aesthetic appeal.• Fabric Print Design Expertise:o Create and refine fabric print designs that resonate with brand identity and market trends.o Work closely with suppliers and manufacturers to bring unique designs to life.• Conversion Optimization:o Improve conversion rates by crafting engaging content across various digital and offline marketing channels.o Analyze performance metrics to optimize marketing campaigns and user engagement.• Sustainable Packaging Innovation:o Lead sustainable packaging design initiatives, prioritizing eco-friendly materials and practices.o Innovate packaging solutions that reduce environmental impact while maintaining brand aesthetics.

Graphic Design and PhotographyCommunication 2.0Digital MarketingSocial Media Marketing

Passionate volunteer with experience in social media campaigns, urban game design, and event organization. As team leader for the Barcelona team during Transeuropa Festival in October 2013, I fostered international collaboration, drove enthusiasm, and successfully developed a live game design project, "Three Cities: Pick Your Story," promoting active engagement and participation among participants.

Market research for new clients abroad, focus on Central and Eastern EuropeExport salesAdministrative dutiesFollow-up on new clients and distributors