Vinkaa is a premium lifestyle brand that celebrates India’s rich craftsmanship by blending Indian craftsmanship with western essence. Our product lines feature exquisitely handcrafted accessories, including earrings and bags. Designed for today, each piece tells a story rooted in heritage and cultural elegance.

-Led the project which aimed at enhancing the boutique-like customer experiencefor Zegna`s outlet stores, focusing on the 5 P`s of retail.-Employed tools including luxury customer lifecycle mapping, mystery shopping,competitor analysis, surveys, and focus groups.

-Selected to participate in the fourth edition of the Loro Piana Mentoring Programme, an initiative that pairs emerging talents with senior professionals from Loro Piana. -This program focuses on skill development, brain storming sessions, industry trend discussion and provides guidance for shaping the trajectory of future career paths.

-Launched the brand in 2021 after experiencing a big pain point while shopping.-Achieved first 1000 clients within the first 6 months, had collaborations with morethan 15 celebrities and influencers.-Actively engaged in curating seasonal strategies for product merchandising,communication, marketing & e-commerce.-Gained insights into luxury consumer behaviour, luxury trends, retail development.Started with a team of 6 to soon grew up to 15 and established an omnichannelexperience for clients via a huge flagship boutique and e-commerce channel.-One of the critical aspects of my role was to nurture and sustain relations withcollaborating partners, agencies, & to manage a dynamic team.

- Developed an interactive touch-based mirror integrated with user's Spotify, Mobile notification, Google Calendar, Google Assistant and weather forecasting using Raspberry Pi. The application of the product can be at offices or homes.- Developed and designed a dashboard for hospital management and doctors containing different widgets and filters for an end-to-end healthcare software solution using Metabase and SQL. The dashboard was implemented in more than 5,00 hospitals in the African region.Ranked 1st in the Projects competition held in college