International B2B Marketing Project Leader
Freelance
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Rocio Varela Email & Phone Number
International B2B Marketing Project Leader
at
Freelance
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✓ Verified July 2026
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Current company
Role
International B2B Marketing Project Leader
Location
Greater Barcelona Metropolitan Area, Spain
Company size
Who is Rocio Varela? Overview
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Quick answer
Rocio Varela is listed as International B2B Marketing Project Leader at Freelance, a with 4 employees, based in Greater Barcelona Metropolitan Area, Spain. AeroLeads shows a matched LinkedIn profile for Rocio Varela.
Rocio Varela previously worked as International B2B Marketing Project Manager at Freelance and Co-Founder & Head of Communication at Hr Afterwork. Rocio Varela holds Degree, Advertising And Pr from Universidad De Sevilla.
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Freelance
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Profile bio
About Rocio Varela
I'm working as an independent Marketing and Brand consultant, with over 17 years’ experience specialising in B2B, I help clients to build better and more consistent Omni channel B2B brand experiences.I have worked for more than 12 years in the B2B conference circuit, specifically for the FMCG and Consumer Goods sectors. My passion is helping the orgasations I work for to better understand their customer and how they make their decisions to build a customer centric strategy by delighting them and converting them not only in sales conversions but also in Brand lovers. For me this is what will really make the brands sustainable in the future.Specifically my fields of expertise are Strategic Marketing, Branding, Content Marketing, Customer Journey Strategy, Omni Channel B2B Customer Experience Design and Digital Transformation. I am passionate about brands and content, and believe that many B2B brands remain under-developed in marketing and Omni Channel opportunities. Ultimately I believe in making B2B brands shine.
Listed skills include Estrategia Empresarial, Mercadotecnia, Estrategia De Mercadotecnia, Marketing, and 41 others.
Current workplace
Rocio Varela's current company
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Freelance
8 roles
Rocio Varela work experience
A career timeline built from the work history available for this profile.
International B2B Marketing Project Manager
Current
Freelance
Branding & B2B marketing consultant within the international conference circuit for several organisations and thought leaders and authors, working in more than 25 different countries. This allowed me to work with many large companies such as: Red Bull Internacional | Heineken Ireland | Bank of Ireland | Greene King | Federation of Trades and Services Iceland | ForgeRock International | Pernod Ricard | BT Ireland | Beiersdorf International | Talking Rain US | Value Retail UK | Foodstuff New Zealand | Smurfit Kappa US | Falavella Chile | IAB Mexico | Spar International | Nestle Purina Switzerland | Lindt & Srungli International | Symphony Gold | Barklays UK | Coca Cola Ireland | SuperValu Ireland | Kellogg's Ireland | Exma Mexico & Colombia.
Dec 2015 - Present
Co-Founder & Head Of Communication
Current
Jun 2018 - Present
Marketing Director
Current
Kenhughes.Com
Jan 2016 - Present
Brand & Marketing Manager
Reporting to the CEO, leading the brand and sub-brands management and Marketing Plans across all channels.2011-2015: Project Manager for the AECOC Congress, Spain’s main FMCG conference, (www.congresoaecoc.es) with an attendance of over 1.000 delegates and more than 30 years of history
Jan 2007 - Mar 2016
Marketing Manager
Reporting to the CEO, leading the GS1 Brand and Marketing Plans in the Spanish Market, and acting as a member of various GS1 International Marketing Work Groups. GS1 is the leading standard for business organisation (such as the barcode for FMCG) with 112 member offices, operating in more than 150 countries and over 1.3 millions company members.
Mar 2010 - Feb 2016
Digital Account Manager
Dec 2005 - Jan 2007
Account Executive
Jan 2004 - Dec 2005
3 education records
Rocio Varela education
Degree, Advertising And Pr
Master'S Degree, Communication And Pr
Postgraduate, Inbound & Digital Marketing
FAQ
Frequently asked questions about Rocio Varela
Quick answers generated from the profile data available on this page.
What company does Rocio Varela work for?
Rocio Varela works for Freelance.
What is Rocio Varela's role at Freelance?
Rocio Varela is listed as International B2B Marketing Project Leader at Freelance.
Where is Rocio Varela based?
Rocio Varela is based in Greater Barcelona Metropolitan Area, Spain while working with Freelance.
What companies has Rocio Varela worked for?
Rocio Varela has worked for Freelance, Hr Afterwork, Kenhughes.Com, Aecoc, and Gs1.
How can I contact Rocio Varela?
You can use AeroLeads to view verified contact signals for Rocio Varela at Freelance, including work email, phone, and LinkedIn data when available.
What schools did Rocio Varela attend?
Rocio Varela holds Degree, Advertising And Pr from Universidad De Sevilla.
What skills is Rocio Varela known for?
Rocio Varela is listed with skills including Estrategia Empresarial, Mercadotecnia, Estrategia De Mercadotecnia, Marketing, Publicidad En Internet, Publicidad, Redes Sociales, and Marketing Strategy.
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