Cesar Vargas Email & Phone Number

São Paulo, Sp, Br

Latin America

Reporting to the LatAm VP and CEO Americas.Transact an extensive premium urology portfolio of capital equipment, devices and disposables for urology. Management of international sales operations.Management of direct sales and distribution channels on private (HMO's, Hospitals) and public market.Building and establishing a network of premium partners in Latin America - Mexico, Argentina, Colombia, Chile, Peru, Panama, Uruguay, Costa Rica and Caribbean.Develop company's growth strategy for each market, addressing specific business plans for each country.Ensuring that commercial, fiscal and regulatory operations on each country are compliant.In charge of marketing campaigns, including portfolio assessment, product launches, clinical development and participation in international conferences.Training sales team of distributors on products and competition.Monitoring and resolving product complains with QA team.Performing market data mining activities to know about market trends.

Brasil

- Develop and monitor sales for Endo-Urology, Women’s Health (IVF) and Endoscopyproducts. - Create and manage business plan and objectives.- Create a distribution network in the area.- Ensure a healthy P & L while developing a strong marketing strategy.- Actively participate in major medical conferences.- Register all products with potential in the area. Coordinate with registration team andindependent contractors.- Develop OEM customers.- Effectively create marketing collaterals in local languages as needed.- Train sales team of distributors on products and competition.- Manage pricing strategy to ensure targets are met and P&L stays healthy.- Monitor product feedback and coordinate for improvements and new productsrequired in the territory. Monitor and resolves product complains with QA team.- Take part through distributors in all tenders aggressively and also analyze results toand plan a winning strategy.- Develop KOL’s in all territories.- Budget creation and follow-up- Perform market data mining activities to know about trends and plan actions.Reporting to CEO

Brasil

Team: 2 people, reported to the Director General Responsible for commercial strategy in the interventionist urology division, recently acquired by the company, conducting the entire process for adopting the Uro-Lift System as an integral part of and top-line therapy for prostatic hyperplasia, and responsible for communicating the value proposal to doctors. Elaboration of marketing strategies, quarterly and annual sales/business planning, market development and P&L management. Monthly projections with market-indicator (KPI) monitoring, proposing commercial process improvements. Partnership development with the Professional Education team to provide clinical support and excellence training for doctors so that they may quickly become clinically independent.Main Results: Building and establishing relations with key-customers, opinion leaders and medical associations in Brazil. Driving reimbursement opportunities and strategies, and market access in the region, providing support in resolving product complaints and/or safety questions.

Brasil

Team:15 people Reported to the Directorate in Brazil Brazil strategic-commercial leader, responsible for driving unit, premium-device portfolio sales. Development and execution of marketing and communication strategies, focusing on urology professionals, hospitals, healthcare providers and patients. Elaboration and monitoring of market analyses, identifying new segments and business opportunities in order to increase sales and market-share volume. P&L management and active participation in logistic solutions for optimizing transport and storage, with ERP deployment (VIMAN local solution), development of the interstate-transport management system, new drawback solutions and other tax-related initiatives. S&OP and Operations management, including Market Intelligence, Procurement (importation and exportation), e-commerce, distribution channels and strategic projects. Main Distributors: BD-Bard, WL Gore, Dornier MedTech.Main Results: “Shark Tank Brasil”, 2018 Award for the Best Marketing Project at Becton Dickinson. Responsible for the FCPA implementation, training and certification project.

Brazil

Team: 20 people Reported to the Director General Responsible for conducting sales and marketing in the urology division, establishing the brand in Brazil, reaching sales of US$ 12 million. Constant work with representatives in attending and supporting customers. Planning and realizing local and international events, visits to the main opinion makers in the medical area (KOLs) and young urologists so as to drive business development. Structuring and managing sales channels, developing a chain of over 10 distributors comprising the main dealerships in Brazil (Operandi, Medhcir, Agis Medical etc.) 27% 2016-sales increase.

Latam

Team: 2 people Reported to the Director General Responsible for conducting commercial strategy for generating product and solution demand, defining marketing strategy, elaborating Short- and Long Range planning, quarterly and annual profit reviews including budget, investments, capital and expenses. Conducting strategy for entry of new product lines, and coordinating activities related to ANVISA (National Health Watchdog) registry, system registry, code definition, review of instruction manuals and technical reports. Responsible for planning and participation in trade-fairs, seminars, medical society meetings, workshops, in-service, and events. Main Distributors: AGFA, Siemens, GE, Toshiba, Maquet, IBF, and Konimagem.

Brazil

Team: 12 people Reported to the Executive Director Management of commercial and business areas in Brazil and strategic participation in acceleration of laser utilization in Benign Prostatic Hypertrophy (BPH) in collaboration with the internal team for development and implementation of marketing planning for Capital Laser Equipment used in prostate handling and calculation, rental contracts and consignment of urethra-scope lasers. Responsible for S&OP and attributes related to importation planning, and stock and sales demand management. Main Results: Deployment of Oracle Fusion CRM. Attaining US$ 20 million in sales.

São Paulo Area, Brazil

Curitiba Area, Brazil

Curitiba Area, Brazil

Brasil

• Managed a team of 20 salespeople.• Increased revenue by 60%• Focused on the public sector and succeeded in more than 70% of tenders• Implemented the management of key accounts.• Created positions for product specialists in segments of Color, Wide Format and Office.• Reduced the turnover of the sales team to less than 10% a year.• Implemented local telemarketing Customer Care• In 2004 our branch was awarded as the best productivity per territory in Brazil. • In 2005 our branch was awarded as the best sales increase in percentage versus goal in Brazil.

Curitiba Area, Brazil

Curitiba Area, Brazil

Curitiba E Região, Brasil

Londrina E Região, Brasil

Londrina E Região, Brasil

Master Of Science - Ms, Business Analytics & Project Management

Mba, Business Economics

Activities and Societies: Health Economics

Ba, Business Administration

Activities and Societies: Business Planning

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration