How can we apply new technologies to bring Olympic athletes closer to their fans? Extend the magic of the Games in mixed reality spaces? Empower people to interact with history-defining moments and become part of the story themselves? In my role with the IOC, I work to delight current and future Olympic fans through innovative digital and hybrid experiences in the context of strategic commercial, brand and digital engagement objectives.

One evening in 2016, I started a digital community focused on the visual culture of the former U.S.S.R., my country of birth. I was eager to unearth trivial elements of Soviet people’s day-to-day existence, the ones that did not make it into the history books: a long-forgotten home music video, an awkward wedding photo, a leaflet, a questionable fashion choice. I began by collecting remnants of the Soviet era, rummaging through old VHS tapes, friends’ photo albums, magazine cutouts and obscure flea markets to gather visual artifacts from a country that was no more.Since then, the project has evolved into the internet's largest social archive in its niche, providing over 1.5 million followers across 3 platforms an opportunity to reflect critically on the social and cultural norms of the time. In 2017, we launched an affiliated e-commerce start-up, Stratonaut, working with artists and curators from Eastern Europe and Central Asia to create items inspired by the rich visual heritage of the Soviet era, as well as by modern culture. The business became profitable in its 1st year of existence, and new products are now released on a bi-monthly basis. In 2020, we signed a renewable 10,000 copy book deal with Bloomsbury Publishing. We worked together to release a hardcover book that that features a curated selection of images and stories, now available in all major bookstores around the world and online. In 2022, a collection of clothing items protesting the Russian invasion of Ukraine was released on Stratonaut in solidarity with anti-war protests in Russia and around the world.Soviet Visuals has been featured in The New York Times, Vogue, Financial Times, The Guardian, Public Radio International, The Moscow Times, RTVE Spain and various international media. From content narrative design to developing bespoke partnerships, the experience has been extremely rewarding and continues to be an incredible source of insight and learnings as the project evolves.

"Don't wait until you're in a crisis to come up with a crisis plan." In my role at Meta (back when it was still Facebook), I was responsible for proactively identifying and evaluating emerging risks, conducting risk-related investigations and managed escalations surrounding complex global legal issues and the dynamic landscape of free expression on the internet. I worked in high-pressure environments, mediating between internal technical teams and external media partners and articulating clear recommendations for process, policy and product improvements. Throughout my tenure with the company, I resolved over 10,000 sensitive escalations, delivered regular training sessions for team members and helped shape critical policy materials.

In my role at Twitter, I reported directly to the International Marketing Director. I was responsible for producing a wide range of content to advance the organisation's business goals: from deeply localised revenue-driven narratives for agency roadshows and C-suite events in APAC & MENA, to content for newsletters, executive summaries, playbooks and digital campaigns. A particular career highlight was crafting keynote content for Twitter’s first business event for the C-Suite in India, as well as 30+ presentations across different verticals: Travel, Gaming, Airlines, Auto, CPG, Finance, E-commerce.I also managed content for the #LoveTwitter digital campaign for Twitter's 10th birthday from Twitter Asia-Pacific's first social command center (RealTimeLab)

Prior to joining the Global Business Marketing Team, I spent 10 months in a Partner Operations role where I co-managed & produced content for the Twitter Support handle (4.3 million followers) & supported the Media Partnerships team.

At HKU, I was responsible for international marketing programmes targeting students in Vietnam, Kazakhstan, Azerbaijan, Mongolia and Myanmar. I worked in close partnership with local ministries of education and other government bodies to launch new international exchange programs and generate local press coverage.Some highlights:- Planned the first bilateral exchange program with the National University of Mongolia- Delivered keynote presentations in 30 schools across Russia, CIS and Southeast Asia,- Conducted individual interviews/fireside chats with students from 15 schools in Myanmar and Vietnam- Developed and delivered marketing materials and newsletters for each region

A summer internship with the team of LUXE City Guides in Hong Kong. I was responsible for creating thematic lifestyle content across digital and traditional formats.

A production internship with Jack Morton Worldwide in Shanghai. I was responsible for providing a wide range of research and operational support during the production of two large-scale experiential marketing events held in Shanghai for multinational corporations.

Told you there would be a narrative drift! In my first life, I was a professional classical ballet dancer and full-time cast member of the Moscow City Ballet. I toured Europe, Asia and the Americas with the company, performing in Swan Lake, The Nutcracker, Romeo and Juliet, Giselle, Sleeping Beauty and Don Quixote (but mostly Swan Lake - the market wants what the market wants!). In total, I took part in over 350 shows around the world. I have since left the world of ballet, but my love for theatre and visual storytelling remains forever.