Tahier Variawa is a creative who likes to build brands from the inside out – always leading with strategic and conceptual design thinking, framed by functional considerations and deep human-centred experiences. Which is why he starts every project by considering everything, working outside the lines where the unexpected is found. His work spans a wide creative spectrum ranging from fashion branding, e-commerce and multi-media to illustration. Tahier is a lover of art and people, and takes on every opportunity to teach and learn. He has hosted numerous workshops, acting as speaker and guest lecturer at art schools, design institutes and fashion academies. His colleagues and friends describe him as a philosopher and student of design, with a gift for blending art, science and business.