Varinder Kaur Email & Phone Number

United States

United States

Create email campaigns, web pages, social media posts, case studies, one pagers, scripts, and moreTranslated complex concepts into accessible language for various audiencesEnsured consistent brand voice through multiple channelsCollaborated with data teams to track efficiency of campaigns to maximize impactWorked with SMEs to create thought leadership content

Valencia, California, Us

Rebranded Bluemark's voice, tone, and messagingLead content strategy and content creation for the new Bluemark websiteRecreated all new pages for the new Bluemark websiteCreated one pagers for Bluemark solutionsCreated case studies and blog posts for partners such as UberEats, Fetch, Shipt, Fountain (ATS), and more Created impactful tag linesCreated sales decksWorked with the web development and graphics design team on the website redesign and sales collateral layout Created email campaigns for the Bluemark's solutions and rebranding launchMentored staff writers

Pune, Maharashtra, In

Created landing page content by working with SMEs & conducting in-depth researchCreated content for partner pages, including companies such as Logitech, Density, NetApp, USystems, and moreCreated content for case studies, featuring ongoing and past projectsCreated marketing campaigns for partners, such as Zoom and Logitech, including social media posts, emails, web page content, and moreCreated content for the new global 3.0 websiteCreated menu structure & sitemap for the 4.0 websiteRewrite & created all the pages for the 4.0 website to be launched in 2022Created social media posts & emails for marketing campaignsDeveloped content strategy

Satellite Beach, Florida, Us

Worked with clients to create landing pages, social media posts, web page content, case studies, and more

San Francisco, Ca, Us

• Write content for brochures, advertisements, invitations, and other marketing pieces• Proofread marketing materials, including proposals, alerts, ads, website content, etc.• Create a social media calendar for 2020• Create social media campaigns for observances, federal holidays, awareness months, and trends• Monitor social media channels and help promote the firm’s initiatives• Use Moz pro for SEO on Hanson Bridgett blogs and client alerts• Use Moz pro to track keywords• Use Google analytics to track blog activity• Edit, format, and send client alerts• Create and maintain attorney bios• Maintain content on firm’s website• Assist with electronic delivery of event invitations and email alerts

Worked with clients to create landing pages, social media posts, web page content, case studies, and more

• Contract copywriting position at Coldwell Banker• Maintained the position as lead copywriter for the Southern California region of the Listing Concierge Program• Used storytelling and detail-oriented skills to create content for high-end, luxury real estate, including televisionscripts, magazine advertisements, mailers/postcard, brochures and website content• Implemented AP Style• Followed legal guidelines for marketing real estate in the State of California• Practiced Coldwell Banker standards• Created educational content for real estate agents about California marketing guidelines and the Listing Concierge Program

Concord, Ca, Us

• Learned how to operate Salesforce Marketing Cloud within a few days of joining the marketing team• Lead the platform change of Marketing Cloud Classic Content to the updated Marketing Cloud Content Builder• Mastered the Adobe Creative Cloud, with emphasis on Photoshop, Illustrator, InDesign, and Dreamweaver• Refined HTML coding skills• Created flyers, brochures, e-mails, and other digital/print promotional pieces• Maintained a twenty-four hour turnaround time for project• Worked in a marketing team of three and created marketing materials for eighty-six Sales Executives & Regional Assistant Vice Presidents• Created marketing materials for three other sister companies: BPG Inspections, CRES Insurance Services, and Disclosure Source• Maintained and created lists with Excel for Salesforce Marketing Cloud.• Organized & scheduled marketing materials for e-mail blasts• Prepared an annual marketing schedule for 2018

• Created lessons plans and lead classroom activities as lead teacher

• Created white papers, executive summaries, and blog posts for clients• Drafted copies of e-mail marketing• Managed and approved all written content for form, grammar, and readability• Followed a pre-approved marketing schedule