Varitha Santinan Email & Phone Number

Hong Kong Sar

- Planned and executed 360 marketing strategies and campaign activation, hitting targets across all channels including social/ search/ programmatic/ affiliates/ websites/ email marketing and e-commerce (brand e-shop and e-retailers LAZ/ SHP/ Amazon)/ TV/ PR- Led D2B campaigns focusing on strategy and activation; lead generations/ salesforce operations/ email marketing and webinars for HCPs.- Guided creative execution through briefs as well as media channels to marketing/ sales team and overarching campaigns to ensure creative content and digital landscape experiences were aligned with brand goals and objectives.• Led, consulted and coached teams to achieve local/ regional online excellence (for Activation Strategy, Analysis, Business Planning, media, and e-Commerce) and grow brand preference and market share together with e-commerce sales and revenues. • Ensured market targets were achieved whilst paying frequent attention to updating market-specific consumer trends. • Drove analytics to support fact-based marketing decisions/processes, ongoing optimization, and ROI modeling; formulated recommendations for ongoing campaigns; fostered a test-and-learn environment.• Created campaign performance reporting for each market, in collaboration with analytics teams.

Bangkok City, Thailand

- Created, developed and implemented long term digital and technological omni-channel and consumer strategy across all channels (offline & online) by utilizing current consumer insight and behaviors for patients, HCPs and Consumers- Collaborated with internal and external stakeholders; sales/ marketing/ regulatory affairs to create a seamless unique value added plan and execution for customer experience- Built digital capability to improve our brands and business’ go-to market capabilities by championing innovative ways to propel growth through customer (clinics) / consumer engagement- Adopted a hands-on management approach and supporting cutting edge digital channels - focusing on KOL and influencer marketing (HCPs and Bloggers)

Bangkok City, Thailand

- Supported the development of integrated digital and brand building activation plans for the business- Enabled the business to grow by driving synergies across business and market via Digital planning and activation.- Ensured seamless integration of local digital activation plans and practices with regional and global digital initiatives and efforts.- Provided consultation and coordination on business and global requirements related to the country Philips.com website.- Used data to draw insights to help identify and deliver opportunities for improvements on owned platforms and campaigns.- Responsible for end to end delivery of digital components required to support and drive business and campaign objectives- Delivered digital ROI on campaign investments.- Acted as a single point of contact to guide and support internal stakeholders on digital operation matters; Connect with partner agencies and build relationships with commercial, marketing, and functional teams to lead digital integration and ensure key ROI and KPI targets are met.

Bangkok

Bangkok, Thailand

Account: Telecommunications (dtac) , Automobile (Bridgestone) and F&B (MK Restaurant).Manage the accounts in various industries and be responsible for client accounts within the agency, and the client-agency relationship ensuring that the work meets client’s expectations and smoothly and ensure the profitability and growth of client accounts as well as the revenue growth of our digital department within the company.

Bangkok, Thailand

Account: BMW THAILAND (Corporate and BMW Aftersales),Friesland Campina (Thailand) PCL. (YoMost), and Danone Group (Dumex) Regional Accounts: Ansell (Lifestyles and SKYN Condoms)

Bangkok, Thailand

Account: Nestle (NESCAFE 3 in 1, Red Cup, ProSlim and Nesvita), Beiersdorf (NIVEA and Eucerin),Madame Toussauds and UNIF I'M Tomato.Regional Accounts: OLAY (collaborated the campaign with Digitas Singapore) and Blackberry (collaborated the campaign with Razorfish Singapore and Starcom Hongkong)

Connecticut, Usa

Pittsburgh, Pa

Master'S Degree, Integrated Marketing Communication

Korean Language And Literature

1 month Intensive Korean studies

Bachelor Of Education (B.Ed.), English