1. This is why we should talk! Engagement-Driven Innovations: Introduced action compelling GIF-based templates, gamified credit card selection & savings calculator to boost user engagement.2. Come back! Take a second look. Re-marketing & Journey Optimization: Developed multi-channel remarketing orchestration to nurture and address possible drop off reasons.3. Actions tell the truest story. Trigger-Based Campaigns: Implemented real-time triggers for targeted actions to increase relevance of communication by reaching the right person at the right time.4. Who you are matters. Segmentation Insights: Refined targeting with demographic and behavioral segmentation, enhancing visibility and conversions across Tier 2 and Tier 3 markets.5. Bringing all of the above together. Campaign Performance Testing: Leveraged A/B testing and behavioral economics principles for optimized messaging, achieving up to 50% higher CTR through strategic targeting.

1. User Journey Optimization: First Impressions Matter. Enhanced how a new user sees and experiences the app, driving a 15% increase in first-time FIAT deposits.2. Reactivation Campaigns: Waking up Sleeping Users. Executed organic and reward-based campaigns, increasing KYC and bank verifications by 8%.3. Incentive Campaigns: Milking the cow. Launched eight reward-based campaigns, achieving a 7% increase in crypto trade volume per user.4. Comprehensive User Engagement: Reducing Break Ups. Managed content for over 1.2 million users, curating push notifications, emails, and in-app messages.5. Content Ownership: It pays to add value. Led 'Investor Insight' and 'Weekly Newsletter' with a 15% open rate, contributing to over 6,000 weekly trades.

1. Monitored social media and app KPIs to analyze app and marketing performance2. Formulating feedback strategies for users across different stages in the lifecycle3. Conducting competitive analysis of competitors to understand their offerings and marketing strategies4. Analyzed paid ad campaign results across multiple platforms to inform future advertising strategies

Market Research and Analysis: 1. Conducted primary and secondary research to understand the target audience, buyer sentiment, purchase pattern, customer journey, and growth drivers for multiple brands across multiple sectors2. Conducted competitor analysis using Market-Based View framework to understand brandpositioning of multiple competitorsBrand Development:1. Participated in the brand development as a part of the go-to-market strategy for multiple brands2. Identified the brand identity, elements (including the name and tagline), and arrived at aconclusive positioning for Nature Trail Bungalows3. Designed a Google search ad campaign to test the newly identified brand elements for NatureTrail BungalowsMarketing Strategy:1. Formulated marketing strategies, media buying, and distribution plan for multiple campaigns2. Participated in omnichannel campaign ideation, element charting, and copywriting for multiplecampaigns to increase brand awareness, top-of-mind recall, and drive salesContent Creation:1. Authored two long-form articles titled ‘What makes a brand great’ and ‘The future of contentcreation’ for Wealthbrick Media websiteSales and Lead Generation:1. Conducted lead generation activities in the form of Facebook ads, Google Display ads, and alongwith property aggregators2. Liaised with over 30 property brokers across Mumbai and Navi Mumbai to generate potentialleads3. Conducted over 100 B2C sales calls for medium to high ticket price flats in properties by LodhaGroup and Divine Group culminating in 5 site visits

Conducted secondary research to curate content for long-form articles titled ‘Cricket: A billion-dollar esports opportunity waiting to happen’ and ‘The esports boom in India brought by the lockdown’

1. Developed vendor relations for introducing new products on the website2. Conducted Data Analysis on the brand's payment model for retaining the COD method3. Drove the brand's SEO by writing content in the form of blogs for the website

1. Marketing: Set up partnerships with multiple Training and Placement Offices and students ofcolleges across the country in order to drive supply acquisition for projects at Awign2. Setting up Marketing Processes: Helped Introduce numerous guidelines and processes for thesmooth functioning of the Marketing department3. Facilitated growth of 390% in the monthly inflow of supply partners from 5000 (approx.) inJuly 2017 to 25000 (approx.) in August 20194. Induction and Training: Responsible for the induction and training of all candidates joining theMarketing department5. Team Leader: Responsible for the end-to-end performance and overall professional growth of ateam of 5 Marketing Executives. Initiated and participated in brainstorming sessions in order toaddress day-to-day issues and figuring out long term solutions for the same6. Operations: Trained and managed on-field supply partners for projects with Nestaway andSportido