I develop tailored marketing, content, and social media strategies for information security companies of various stages of growth. Some examples of clients I've worked with: - Brand-new startups looking to figure out their messaging and establish their voice.- Small firms needing a quick ramp-up on content and social strategy as well as in-house staff training to support new products and team growth.- Private mid-market organizations working to create a unique brand presence online to differentiate themselves and build investor confidence as they prepare to go public.- Companies with new acquisitions needing to merge very different social and content strategies to present one unified brand voice online. - Mature enterprises needing a fresh take on aspects of their online presence that have gone stale, including their social media and blog content.Though my clients are mostly in the information security field, there's never a one-size-fits-all solution for the challenges they face. In addition to my consulting services, I'm also an avid tech & infosec blogger and podcaster: I like to translate geek-speak into language people can actually understand. That's why I'm a regular guest on Smashing Security: I'm passionate about helping people better understand the security news and issues of the day.

* Manage corporate social media engagement and long-term growth strategy, as well as directly manage all official Rapid7 social media accounts (including Twitter, LinkedIn, Facebook, YouTube, —amongst others)* Manage administration, moderation, and content strategy for our public blog and online community, the Rapid7 Community, which is both home to all official company blogs and also serves as a public product support forum, with 10,000+ users and an average 30,000-80,000 page views daily* Be the voice of the company on social media, monitor and respond to all interactions, complaints, and customer product support—and work to quickly address and resolve* Train employees on social media behavior guidelines, company policies, and overall best practices to maximize social media presence for role visibility and personal brand building* Attend and sponsor various information security community events (regional BSides, DEF CON) as an official representative of the company and community liaison, meeting security professionals to get a sense of what's important to them, how we're seen by them, and how we can better support the infosec community as a whole

* Generate creative multimedia content across departments, including sales, marketing, and HR. Shoot, edit, and produce videos to increase corporate brand awareness.* Script, shoot, edit, and produce product-centric videos that concisely highlight product differentiators. These videos are used for both product education and lead generation.* Resource and project manage creation of marketing materials, including compliance guides, solution briefs, whitepapers, eBooks, and other digital and printed marketing tools for internal and external consumption. * Write and edit web and print marketing content as needed, including customer case studies, action-driven web content on our homepage, and ghostwriting contributed articles.* Contribute creative direction to cross-functional marketing content generated by other team members.* Participate the creation and filming of our popular thought leadership video series Whiteboard Wednesdays. I create visual narratives on a variety of topics, from high-level marketing messaging to deep technical presentations.

• Manage content scoping, resourcing, and delivery of multiple in-house content projects, from business-as-usual need to major ad-hoc initiatives.• Create, maintain, and communicate corporate editorial calendar, content plans, and content lifecycle inventories. • Devise corporate content strategy based on content assessments, including framework for improving existing content and base criteria to ensure higher quality of all content created in the future.• Responsible for vetting all external corporate communications for correct tone of voice, house style, and brand messaging.• Responsible for setting base guidelines on content quality for site maintenance content and redesign content, as well as ensuring quality standards are met in all content deliverables.• Project manage creative agencies and freelance writers for creation and delivery of custom content.• Performed strategic content assessments on 16 business-critical websites, including content inventories, readability assessments, content lifecycle, target audience studies, site architecture frameworks, and qualitative content reviews. • Created house style guide from scratch, encompassing grammatical requirements, multiple tone of voice guidelines for multiple web properties, corporate branding considerations, and governmental compliance requirements.

• Created and deployed tailored social media strategies for increasing engagement with targeted B2B customers/prospects as well as promoting content and campaigns across existing and new channels, including Facebook, Twitter, YouTube, and LinkedIn.• Acted as the voice of company as the maintainer of a corporate Twitter account and as LinkedIn community representative. Triaged and addressed customer issues, questions and solicited content ideas and feedback. • Served as a strategist for regional marketing teams on social media deployment for maximizing engagement, driving leads, and increasing registration for trade show visitors and live events.• Project managed development and promotion of thought leadership campaigns to increase brand awareness through traditional and online media. Served as content and social media lead on a cross-functional company-wide brand awareness team.• Scoped resource requirements within global marketing for major launches, site updates, and campaigns around project releases and creative campaigns. Project managed timelines and resources, keeping production on track, communicating risks and requirements. Served as main marketing liaison for corporate program managers in order to get major releases complete and launched on time and on budget.• Created and managed creative, interactive and design briefs. Project managed interactive agencies as well as internal resources to budget and timeline in order to fulfill creative needs for corporate campaigns.

• Created and deployed tailored social media strategies for increasing engagement with customers/prospects as well as promoting content and campaigns across existing and new channels, including Facebook, Twitter, YouTube and LinkedIn.• Project managed production of whitepapers and videos while coordinating freelancers and external video studios to create collateral to corporate standard and tone on budget and on deadline.• Created both public- and internal-facing collateral (video, audio, web, print) to support product announcements, public relations events, targeted vertical campaigns, whitepaper launches and region-specific marketing events and announcements. • Collaborated with internal experts to create video, audio and written content to increase brand awareness and expert positioning with customers, prospects, partners and press.• Filmed, edited and produced videos to educate press, customers and prospects about hot security issues in the news—emphasis on fast turnaround to maximize lead generation and press attention. Interviewed subject matter experts and wrote video scripts that presented complex security information in an easy-to-understand manner without oversimplifying or fear-mongering. Posted videos to YouTube and promoted videos in cross-site campaigns, company blogs, Twitter feeds and official company Facebook page. Published videos hit at least 1,000 views per month, with several attaining over 4,000 views per month.• Project managed and produced weekly podcast series “Sophos Security Chet-Chat” with internal content expert, published on site and iTunes feeds. After only 20 weekly episodes, weekly hits increased from 50 unique listens to 800 unique listens per podcast.• Collaborated with PR and engineering teams to write information around the threat and to create information ‘hub’ pages featuring official company response, free tools, and related material within 24 hours of a story breaking.

• Researched, conducted interviews for, and wrote feature articles, cover stories and news briefs on electronics, software, IT procurement, strategic sourcing and office equipment procurement.• Compiled daily news items and briefs for the Purchasing magazine website, purchasing.com, which won BtoB magazine’s “10 Best Media Websites” award in the trades category in 2008.• Co-anchored and produced the award-winning “Monday Midday Business Report,” a weekly broadcast video of procurement-related news items for the website.• Recorded, edited and optimized digitally recorded interviews for multiple ongoing podcast series. • Won the 2005 company-wide “Bright Futures, Bright Ideas” intern contest for best electronic product idea to generate online revenue.