At A N Prakash PMC I am part of the Business Development team where I am responsible for marketing and sales strategies for the organization. I have also set up a CRM, planned and executed various campaigns aimed at pipeline generation.At SAP, in the Demand Generation team, I was responsible for achieving the India Marketing Deal contribution & Pipeline build targets. I monitored a lead flow system that tracked B2B leads from Campaign Planning to deal closure on a spreadsheet; & managed on-ground Business Development + Outbound Tele-marketing teams.