Varrtika is an International Higher Education Specialist and Career Coach with thirty eight years of experience in domains of student recruitment, academic and research partnerships between Indian and overseas universities, industry academia collaborations and international education advisory to businesses, governments and social enterprises. She has helped more than 15000 students from India realize their aim of getting admission in their dream university, and specializes in top university and Ivy League admits through student profile building and holistic guidance on application process. Additionally she has guided more than 12000 students in crafting exceptional statement of purpose, supplemental and scholarship essays, letters of motivation, letters of recommendation, and CVs. With an extensive knowledge on international scholarships, she has also guided students in obtaining up to 100% scholarships, travel grants and bursaries.Varrtika has consulted extensively with universities and international education providers, helping them achieve their internationalization goals in South Asia through academic, industrial and government partnerships. Within this work she has done grant management, putting together twinning and joint degree programs, executive education partnerships with MNCs, media relations, brand building and strategic marketing. Her work travels to Europe, USA, UK and South Asia have resulted in successful industry academia projects, international education networks and training programs. Travelling in the South Asian and South East Asian regions she has been an invited speaker at reputed events centered on international education, and has won recognition and awards for the best speaker. She has been on the advisory committee for internationalization with the Ministry of Human Resource Development (MHRD) Government of India, and the University Grants Commission (UGC). She has written numerous research reports on international education for International Labor Organization, British High Commission, International Institute of Education, and Federation of Indian Chambers of Commerce and Industry (FICCI). She also served on the Advisory Board of Directors for IREU group of Institutions.Her strengths include in-depth knowledge of global higher education, networking and outreach, research, outstanding written and verbal communication ability, and exceptional student advising acumen.Outside work, she enjoys reading, learning about world cultures, folklore, and art forms and is devoted to the cause of ethical treatment of animals.
Penned Perfections - Study Abroad Essays
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FounderPenned Perfections - Study Abroad EssaysDelhi, India
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FounderPenned Perfections - Study Abroad Solutions Dec 2015 - PresentNew Delhi- End to end study abroad admissions guidance - Profile evaluation and profile building mentoring through early advising - Help in choosing study abroad destinations, courses, and filing applications - Crafting winning SOPs, LORs, supplementary essays and scholarship essays- Help with standardized tests (IELTS, TOEFL, PTE, GRE, GMAT, SAT, AP etc.) - Advise on student loans and other funding opportunities- Visa assistance and visa interview preparation- Post visa pre departure support
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FounderPenned Perfections - Study Abroad Essays Aug 2021 - PresentNew Delhi, Delhi, India- Undertaking study abroad essay coaching and mentoring for students- Guiding and helping write SOPs, LORs, supplementary essays, personal statements, scholarship essays- Helping craft outstanding CVs for master's (MA/MS), MBA, MIM, and PhD applications- Enhancing the LinkedIn profile focused on study abroad requirements- Conducting study abroad essay writing workshops at schools and colleges- Writing content for school and college websites, brochures, communications and social media- Blogs and articles content for educational institutions
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Member Of The Board Of Advisors For EducationIreu Group Of Companies Aug 2020 - Jul 2023India -
Country Advisor-Indian SubcontinentThe University Of Nottingham Apr 2012 - Dec 2015New Delhi Area, India- UG and PG student recruitment, promotion of university courses, MOOCs, summer programs - Maintain agent relations and school counselors’ networking in India - Participate in educational fairs and pre-departure orientations for students - Guide students on admissions, visas, on campus accommodations and scholarships - Support existing and develop new teaching and research partnerships with Indian universities - Manage faculty exchange, delegation visits and inward and outward industry missions- Manage business engagements and industry funded projects- Network with public and private sector organizations and Government offices - Do marketing and brand building activity for raising the profile of the University - Promote the university courses and research excellence through Indian national media- Explore funding opportunities and prepare applications to bid for research funding- Organize international seminars, workshops, symposiums and trainings - Develop opportunities for internship and employment for the University’s Indian alumni - Set up and support University’s alumni chapters- Speak at national and international seminars on behalf of the university Achievements:- Increased applications and enrollment across all subjects at the three campuses of the university - Twenty new MOUs, thirty twining programs and research links signed with Indian institutions - Trade MOU between The Nottingham City Council and the Chandigarh administration - Won fifteen UKIERI and seven RCUK fundings - Global Navigation Satellite Systems training conducted with ISRO for Indian Defense Services- Worked with Tamil Nadu state government for student and faculty training at Nottingham- Managed twenty five ministerial, industry and educational delegation visits to/from India and UK- Award for best marketing strategy for an overseas university In India by the Ministry of Labour- Rated at "Exceeding Expectations" level of job performance each year -
Manager Outreach-Indian SubcontinentUniversity Of Alberta Mar 2011 - Feb 2012New Delhi- Plan and implement the yearly recruitment and student counseling strategy for the university- Manage, support and build relationship with schools and colleges across the country- Conduct outreach, presentations, attend recruitment fairs and do pre-departures briefings - Answer student and parent queries, before, during and post applications process- Increase the number of applications from India by 100% and conversion rate by 50% - Manage, support and build relationship with India agent network and do their staff training- Maintain regular contact with international students’ office at the university- Develop and distribute India specific University information materials- Do marketing, brand building, optimization of resources; and plan and maintain budgetsAchievements:- Increased the number of applications by more than 100% and enrollment more than 50% - Application mix increased for all subjects along with for engineering and business studies- Extensive outreach to tier I, II and III cities that saw increased applications from such cities- Managed two delegation visits from the University to India including that of the Vice Chancellor - Facilitated a contract with the Government of India for funded research during the VC's delegation -
Public Relations Manager, UsiefUnited States-India Educational Foundation (Usief) Oct 2008 - Mar 2011New Delhi- Provide inputs towards identifying key thrust areas, annual goals and work plans- Build new and strengthen existing partnerships with Indian and US stakeholders- Develop print and electronic information materials for student advising - Developing marketing plan to increase the scholar and applicant student pools- Manage advertisements related with grants and student advising sessions- Brand building both nationally and internationally through various media- Liaison with US Embassy, media and US universitiesAchievements:- Increased outreach by 100% to Indian and US institutions and to 50% more Indian students - Introduced the use of online media marketing like webinars and video-conferences - Introduced an electronic Fulbrighters' newsletter with a circulation of 100,000 in US and India- Provided 30% budget saving for marketing and achieving increased targets for outreach - Devised and implemented multiple-marketing efforts across teams within USIEF -
Manager - U. S. Program (Fellowships And Educational Exchange)United States-India Educational Foundation (Usief) Dec 2004 - Sep 2008New Delhi- Manage the Fulbright scholarships program, university and school visits and study abroad - Manage education advising, student counseling and mentoring sessions - Conduct education advising tours and fairs, open houses, student seminars and workshops - Develop innovative communication and publicity materials and website contents - Organize webinars and e-marketing campaigns, write newsletters and media articles - Conduct outreach in India and US for communication and coordination with schools - Work with Indian and US Government offices and funding and administrative partners- Undertake policy formulation and do market research for grants management - Do marketing and outreach activities for scholar exchange and student advisingAchievements:- Managed annual budgets and budgetary projections, achieved cost savings up to 25% annually - Increased the scholarships applicant pool by 100% through targeted marketing efforts - Negotiated the funding and project approval time from a year to three months with the MHRD- Conducted 50 international symposiums for Fulbrighters, resulting in 20 joint community projects - Set up Fulbright alumni chapters in India and US and conducted annual meetings -
Assistant Manager - Scholarships, Training And EducationBritish Council Division, British High Commission Aug 2002 - Aug 2004New Delhi- Manage the Chevening and Commonwealth scholarships - Promote and implement the British Overseas Placement Scheme - Screen applications, conduct selection panels for fellowships and pre-departure briefings- Facilitate visas, insurance, UK clearance formalities and travel arrangements- Manage education advising, online courses, managed learning zone and student workshops - Manage education exhibitions, school and college presentations and outreach- Do research on educational developments in India and UK and prepare marketing materials - Write educational articles for media, British Council and British high Commission magazines- Be the point of contact for marketing, public relations and media queries for UK educationAchievements:- Set up the 'Association of British Scholars' forum to facilitate jobs for returning UK graduates- Conducted the 'International Travel Professionals Seminar' and setup an online MBA in Tourism - Placed three Indian professionals with UK companies for internships under the BOND scheme - Business links were set up between the interns' Indian and UK companies after these placements -
International Higher Education ConsultingEducation And Training Jun 1990 - Aug 2002New Delhi- Worked with study abroad businesses and education companies for marketing and brand building- Conducted market research, set up educational partnerships and government links- Conducted training, arrival orientation, pre-departure orientation and study abroad sessions- Managed representative visits from overseas universities, schools and state education ministries - Did business development and yearly budget forecasts for international educational organizations
Varrtika Tarun Mudaliar Skills
Varrtika Tarun Mudaliar Education Details
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Business Management & Marketing -
IittmBusiness Management And International Relations -
P.G. Diploma In Business Administration, Management And Operations -
Human Development, Education And Childhood Studies
Frequently Asked Questions about Varrtika Tarun Mudaliar
What company does Varrtika Tarun Mudaliar work for?
Varrtika Tarun Mudaliar works for Penned Perfections - Study Abroad Essays
What is Varrtika Tarun Mudaliar's role at the current company?
Varrtika Tarun Mudaliar's current role is Founder.
What schools did Varrtika Tarun Mudaliar attend?
Varrtika Tarun Mudaliar attended Indira Gandhi National Open University, Iittm, Delhi University, Iittm, Annamalai University, Delhi University.
What are some of Varrtika Tarun Mudaliar's interests?
Varrtika Tarun Mudaliar has interest in Social Services, Children, Travelling, Environment, Gardening And Watching Theatre, Reading, Poverty Alleviation, Arts And Culture, Health.
What skills is Varrtika Tarun Mudaliar known for?
Varrtika Tarun Mudaliar has skills like Higher Education And Internationalization, Education Management, Global Brand Development, Marketing And Communications, Strategic Partnerships Development For Teaching And Research, Industry Engagement For Funded Research With Universities, Educational Consulting, Marketing Communications, Training And Counseling, Written And Oral Presentation Skills, Market And Qualitative Research, Educational Leadership.
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Varrtika Tarun Mudaliar
Country Advisor, Sannams4 Consulting Pvt. Ltd. (Supporting The University Of Nottingham, Uk, Malaysia And China)South Delhi
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