Varsha Basanth

Varsha Basanth Email and Phone Number

Advertiser Partnerships Manager @ Think Wide Web
India
Varsha Basanth's Location
Dubai, United Arab Emirates, United Arab Emirates
About Varsha Basanth

Results-oriented marketing professional with over 5 years of proven success in orchestrating and executing highly impactful affiliate marketing campaigns.Adept at driving substantial revenue growth and well-versed in Affiliate Marketing, Marketing Operations, and performance-driven strategies.I specialize in optimizing processes, developing partnerships with affiliate networks, publishers, and influencers, and leveraging analytics for data-driven decision-making.Key Achievements:- Spearheaded campaign operations at Launch Potato, excelling in setup, tracking, delivery, and debugging. Proficient in internal tracking systems, interpreting vendor documentation, and implementing precise tracking mechanisms.- Orchestrated day-to-day campaign management at Madera Digital, consistently achieving a daily revenue of approximately $300 from clients.- Increased operational efficiency by 20% through collaboration with cross-functional teams.- Successfully onboarded digital advertising agencies and direct advertisers, generating substantial advertising revenue through innovative campaign models.Skills I'm Really Good at: Affiliate Marketing | Marketing Operations | Performance Marketing | Project Management | Digital Marketing | Lead Generation | Content Marketing | SEO and SEM.I thrive on opportunities where I can leverage my skills in affiliate marketing, campaign optimization, and strategic planning to drive real impact.Excited about connecting with professionals in the marketing domain. Reach out to me at b.basanth.varsha@gmail.com or here on LinkedIn!

Varsha Basanth's Current Company Details
Think Wide Web

Think Wide Web

View
Advertiser Partnerships Manager
India
Varsha Basanth Work Experience Details
  • Think Wide Web
    Advertiser Partnerships Manager
    Think Wide Web
    India
  • Appsophic
    Account Partnership Manager
    Appsophic Sep 2023 - Present
    United Arab Emirates
  • Think Wide Web
    Account Manager
    Think Wide Web Nov 2023 - Present
    Hyderabad, Telangana, India
  • Launch Potato
    Media Operations Coordinator
    Launch Potato May 2022 - Sep 2023
    Delray Beach, Florida, United States
  • Madera Digital
    Digital Business Analyst
    Madera Digital Jul 2021 - Dec 2021
    California, United States
  • Adcanopus Digital Media Pvt. Ltd.
    Media Sales Manager
    Adcanopus Digital Media Pvt. Ltd. Dec 2020 - Apr 2021
    Bangalore Urban, Karnataka, India
    •Identify, approach and onboard digital advertising agencies and direct advertisers from various verticals.•Helping clients reach their advertising goals through performance based advertising solutions via multiple media channels such as Email, Display, Mobile and Native.•Generate advertising revenue through CPI, CPA, CPL, CPR, CPT campaigns models.•Ensuring media planning team is well aware of advertiser's requirements.•Interacting with media planning team on a regular basis to… Show more •Identify, approach and onboard digital advertising agencies and direct advertisers from various verticals.•Helping clients reach their advertising goals through performance based advertising solutions via multiple media channels such as Email, Display, Mobile and Native.•Generate advertising revenue through CPI, CPA, CPL, CPR, CPT campaigns models.•Ensuring media planning team is well aware of advertiser's requirements.•Interacting with media planning team on a regular basis to ensure we hit campaign goals before deadline.•Maintain healthy and strong business relationships with agencies and direct advertisers.•Stay updated on industry trends and market conditions in performance advertising industry. Show less
  • Way2Online
    Media Sales Manager
    Way2Online Jan 2020 - Nov 2020
  • Way2Online
    Assistant Sales Manager
    Way2Online Apr 2018 - Dec 2019
    Hyderabad Area, India
    Responsible to develop and maintain strong relationship with advertisers (direct clients), digital ad agencies and ad networks. For the business development of entire us e-mail marketing department.Account manager - tracking and following up with the clients for upcoming opportunities and also negotiate partnerships to provide maximum benefits for both advertisers and publishers.Acquiring new clients on board to achieve sales / revenue targets.Closely monitoring campaign… Show more Responsible to develop and maintain strong relationship with advertisers (direct clients), digital ad agencies and ad networks. For the business development of entire us e-mail marketing department.Account manager - tracking and following up with the clients for upcoming opportunities and also negotiate partnerships to provide maximum benefits for both advertisers and publishers.Acquiring new clients on board to achieve sales / revenue targets.Closely monitoring campaign performance (CPC,CPL,CPA,CPM), optimizing, re-testing and analyzing for better yield as per the objective of clients.Interacting with ad operations team to ensure timely implementation/ monitoring the ad campaign to obtain desired results as per the objective of the campaign/clientUnderstanding the business atmosphere of prospects and generating opportunity. Build strong and long term partnerships to align the overall growth & goal achievement of the company Show less
  • Way2Online
    Sales Management Trainee
    Way2Online Jan 2018 - Mar 2018
    Researching and gaining information about Affiliate Marketing. Understanding the Business Module of Email Marketing. Listing the Top Affiliates in Email Market.
  • Varadhi Advertisers Pvt. Ltd.
    Marketing Intern
    Varadhi Advertisers Pvt. Ltd. May 2017 - Jul 2017
    Hyderabad Area, India
    Responsibilities :*Identify the prospective corporate clients and develop a database.*Approach the prospective clients by telephone to seek an appointment.*Meet clients and promote their services in twin cities.*Handle queries.*Sell Services & Close the deal.

Varsha Basanth Education Details

Frequently Asked Questions about Varsha Basanth

What company does Varsha Basanth work for?

Varsha Basanth works for Think Wide Web

What is Varsha Basanth's role at the current company?

Varsha Basanth's current role is Advertiser Partnerships Manager.

What schools did Varsha Basanth attend?

Varsha Basanth attended Icbm - School Of Business Excellence, Siddhartha Degree College.

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