Leading gTech Ads Solutions Optimisation strategy globally for Pmax for Retail & Standard Shopping to grow Google's Retail ads revenue.

Advising clients on media strategy, measurement & business growth across Google products. Areas of expertise - selling with commercial insight, media x financial modeling, Retail thought leadership.

Large Customer Sales - UK & Ireland - Retail

Independent consulting assignment in the area of E-commerce and branding strategy for the early stage start-up. Website overhaul, rebranding of Uptownie.com, social media strategy, set up and implementation of performance & social media marketing. Business strategy and scale up on e-commerce portals : Flipkart, Amazon, Jabong.

Accenture Capability Network - Products - Consumer Goods & Services

1. Category P&L (Sales, Transaction Value, Spend, Direct Costs, etc.) for the entire portfolio of Books, Daily Needs, Foods (FMCG) and Gourmet & Stationery2. Business Development / Vendor Management - Managing key seller accounts and sourcing new products for new business development3. Development and execution of Sales Plan (Demand Estimation, Sourcing, Portfolio-Merchandising- Pricing Plan, Campaign & Channel Coordination) based on consumer segment insights, regional requirements, marketplace knowledge, and competitive data 4. Liaising with Marketing team to create and execute promotion calendar5. Work with Design & Content team to create banners with attractive merchandise and appropriate copy for Website and Digital Ads6. Work with Technology or contract vendor platforms to obtain new tools for effective merchandising and customer engagement7. Work with Catalog team to ensure catalog hygiene

1. Developed a re-branding strategy for Product Support Services at Wipro based on industry benchmarking, in-depth analysis of internal data and primary research within the organisation 2. Worked with advertising agency to develop marketing collateral for the re-branding project