My role as Strategic Social Media Manager involved designing, running, monitoring and reporting on social media campaign; managing paid advertising; running the daily activity on various channels and managing customer interactions. The bespoke campaign resulted in brand reach and engagement growing by over 1000% Key Activities Undertaken- Social Media Audit- Developing User Personas and Social Media Campaign from the Client Brief- Create a Content Strategy - Key Influencer Identification and Engagement- Content Creation- Blogger Outreach- Delivering the Campaign- Daily Platform Management- Customer Engagement- Setting and Reporting of KPIs through Platform Analytics Data- Tools : Scoopit, Feedly, Hootsuite, Google Analytics, FB Ad Manager, Twitter Ads

Drive the strategy and roll out the Remarketing data product for Komli in key markets; utilize data to enable marketers to meet their end goals successfully, Advertiser and Publisher Go To Market Strategy, Annual Media Plan Development, Drive Business Operational Efficiency, Maintaining the Sales Tracker, Manage Special Projects

Lead business operations for India, pricing and yield management of ad products, business development and domain knowledge expert on FMCG, Auto, Consumer Durables and Telecom, Monetization - Y! FP, Cricket, Movies, etc

Drive P&L on the Digital Business for the agency, integrated media planning,including offline media, for key clients

Managing TVS Media and Investments across all advertising vehicles