Varsha Lakshman Email & Phone Number

United Kingdom

London, England, United Kingdom

Digital Marketing Specialist | Campaign Strategy | Brand Growth | Social Media ExpertAs a digital marketing professional, I bring a results-oriented approach to developing multi-channel campaigns and driving brand visibility. With a strong background in SEO, SEM, Google Ads, and social media strategy, I’m dedicated to creating and executing data-driven campaigns that maximize engagement and boost ROI.Key Highlights• Digital Strategy Execution: Led successful digital marketing initiatives across Google Ads, SEO, SEM, and social media channels, significantly improving brand awareness and customer engagement.• Social Media Growth: Developed and implemented targeted strategies for Meta, TikTok, and Instagram, resulting in notable follower growth and higher engagement rates.• Campaign Optimisation: Managed end-to-end digital campaigns, utilising data analytics to refine content and enhance performance, directly impacting campaign ROI.• Influencer Partnerships: Leveraged influencer marketing to build brand reputation and effectively connect with target audiences.• Strategic Reporting: Presented in-depth campaign performance reports to senior leadership, contributing to data-driven strategic decision-making and continual improvement.Driven by a passion for impactful storytelling and brand development, I collaborate effectively with cross-functional teams and assist in high-level marketing initiatives to promote services, foster customer loyalty, and drive sales growth.

London, England, United Kingdom

Participated in curriculum reviews, offering insights from a student perspective to enhance learning outcomes and teaching quality. Assisted in the development of academic policies, ensuring that student interests were represented in decision-making processes.

London, England, United Kingdom

Collaborated with faculty and students to enhance student satisfaction through structured feedback and strategic initiatives. Worked on initiatives to improve student experience and overall satisfaction with university services and support.

London Area, United Kingdom

Served as the main point of contact between students and faculty, relaying student feedback on academic concerns. Facilitated transparent communication, addressing and resolving student concerns related to coursework, scheduling, and faculty interaction.

Bengaluru, Karnataka, India

Client Partnerships | Amazon Marketplace | Strategic Brand Integration | Conversion OptimizationExperienced in managing brand partnerships and strategic integrations on Amazon’s marketplace, I specialise in negotiating agreements, qualifying leads, and driving partnerships from initial engagement to closure. With a focus on seamless onboarding and maximizing brand visibility, I create tailored solutions that support client success in the competitive e-commerce space.Key Highlights• Brand Partnership Agreements: Led cross-functional teams to negotiate and finalize partnership agreements with third-party brands on Amazon, fostering growth-oriented, long-term relationships.• Lead Qualification & Partner Pursuit: Qualified potential partners, strategically pursuing high-value prospects to drive partnerships from initial interest to successful closure.• Custom Marketing Solutions: Developed and delivered customised marketing pitches tailored to client acquisition goals, enhancing lead generation and supporting brand positioning on Amazon.• User Funnel & Conversion Optimisation: Collaborated with teams to optimise user funnels and landing pages, ensuring a smooth customer journey from brand awareness to conversion for partner success.By combining strong relationship management with a data-driven approach to digital marketing, I am committed to delivering high-impact results and enhancing brand performance on Amazon’s platform.

Sales & Strategy Lead | B2B SaaS | Revenue Growth | Account ManagementWith extensive experience driving sales and strategic growth across the Nordics, I specialize in devising Go-To-Market (GTM) strategies and managing end-to-end sales for high-impact B2B SaaS solutions. Known for exceeding targets and building strong C-level relationships, I thrive in high-stakes environments and am adept at managing large portfolios, closing multi-million dollar deals, and enhancing client satisfaction through data-driven insights and tailored account strategies.Key Achievements• Revenue Growth & Target Exceedance: Successfully closed and onboarded a Swedish card-management client, achieving 100% revenue growth and a 1 Million Euro run rate while consistently surpassing annual sales targets.• Client Success & Retention: Drove account strategies that achieved a high Net Promoter Score (NPS) of 85 and expanded partnerships across a 2 Million Euro portfolio.• Cross-Functional Collaboration: Partnered with technical SMEs, finance, legal, and bid management to develop compelling RFPs/RFIs and custom proposals that address complex client needs.• Team Leadership: Trained a high-performing sales team, optimizing conversion rates and fostering a collaborative culture with gamified workflows and data-driven strategy enhancements.• Strategic Campaign Management: Led digital marketing initiatives to support GTM strategies and presented data-backed reports to senior leadership, ensuring alignment with business objectives.Experienced in managing complex sales cycles, handling sales enablement, and executing successful transformation engagements, I bring a focused, results-oriented approach to achieving growth in competitive markets.

Go-To-Market Strategy | Market Research | Business Development | Customer TargetingExperienced in designing and executing market entry strategies, I excel in identifying growth opportunities, defining ideal customer profiles, and building targeted outreach for effective market penetration. My focus is on maximizing reach in new markets by leveraging data-driven research and strategic planning.Key Highlights• GTM Strategy for Market Expansion: Successfully crafted and implemented a Go-To-Market (GTM) strategy to increase market penetration in Sydney, Australia, targeting high-potential sectors and customer segments.• Market Research & Analysis: Conducted comprehensive research to identify emerging industries and valuable business opportunities, guiding targeted outreach efforts.• Customer Targeting: Defined Ideal Customer Profile (ICP) and curated a database of 250 target prospects across 30 key accounts, ensuring focused and relevant engagement.• Lead Generation & Conversion: Generated and successfully converted qualified leads, laying the groundwork for future business growth in the region.With a strategic approach to business development and market entry, I am passionate about expanding market reach and creating value through well-researched, targeted campaigns.

Experienced in product development and testing for centralised heating systems, I bring a technical and analytical approach to ensuring hardware reliability, product innovation, and process efficiency. Skilled in both hands-on testing and strategic product management, I focus on optimizing functionality, quality, and market readiness.Key Highlights• Hardware Testing & Validation: Conducted functionality and End of Line (EOL) testing on RC-150 and RC-300 interface boards, verifying design authenticity and ensuring fault-free production to minimise major losses.• Design Optimisation: Improved readability and efficiency of the interface board design by migrating from ORCAD to CR5000, enhancing functionality.• Product Management: Led the development of a voice-assisted controller module for the European market, identifying critical product features and creating requirement documents. The module increased customer satisfaction by 3% and usability by 5%.• Process Automation: Developed a new test automation procedure for EOL testing, achieving a 20% boost in productivity.• Cross-functional Collaboration: Engaged with stakeholders to align product features with market needs, identifying business opportunities and translating them into actionable requirements.With a focus on product quality, efficiency, and market impact, I am dedicated to developing solutions that enhance usability, customer satisfaction, and overall performance.

Biomedical Engineering | Tele-Pathology | IoT Integration | User Interface DesignWith hands-on experience in developing applications that enhance healthcare access and patient monitoring, I specialise in engineering solutions that bridge technology and medical services. Skilled in programming, UI design, and device integration, I am passionate about projects that improve healthcare accessibility and patient outcomes.Key Highlights• Tele-Pathology Development: Contributed to creating a tele-pathology application that expanded pathology service access in remote areas, leveraging technology to overcome geographical barriers.• IoT Integration: Programmed an Arduino board and developed an Android app to enable Bluetooth communication, seamlessly integrating the devices for improved functionality.• User Interface Design: Built a Windows-based user interface for the tele-pathology system using C++, streamlining usability and enhancing the overall user experience.• Innovative Patient Monitoring: Designed a monitoring device for pregnant women’s sleeping positions, alerting users in cases of prolonged side posture to promote safe sleep practices.Driven by a commitment to healthcare innovation, I enjoy working on projects that apply technology to solve real-world medical challenges, improving accessibility and patient care.

Master'S Degree, Marketing Strategy & Innovation

Master Of Business Administration - Mba

Bachelor Of Engineering (B.E.), Electrical, Electronics And Communications Engineering