Varsha Parthasarathy Email & Phone Number

Chennai, Tamil Nadu, India

Communication Management: Developing & executing targeted communication programs to improve brand image and awareness among internal stakeholders (physicians, staffs and employees) and external stakeholders. (patients, partners and the broader community) PR & Media: Identifying current trends in media consumption and disseminating compelling brand stories through leadership interviews, expert articles and press releases that showcase our medical expertise, innovative treatments and patient care excellence. Digital Marketing: Constant reviewing and updation of website content, and coordinating with agencies for online advertising and seasonal campaigns that attract and inform about our medical services & specialties. Social Media Management: Liaising withhealthcare professionals internally to create high-quality content for various online platforms. This includes producing educational and engaging videos, insightful blogs, and creative visuals that highlight the hospital's expertise, latest news and announcements, and health tips, thereby enhancing online engagement and patient education.Event Marketing: Coordinating with cross-functional teams and stakeholders to organize and execute a variety of events, including medical conferences, training workshops, employee events, patient engagement activities, and company celebrations. The goal is to ensure these events are strategically aligned with our brand goals, reinforcing Kauvery Hospital's commitment to medical excellence and community well-being.Team Management: Leading a team of designers, video producers, and marketing associates to ensure timely and successful execution of events and campaigns as outlined in the brand calendar.

Chennai, Tamil Nadu, India

Chennai, Tamil Nadu, India

Verticals Served: Successfully partnered with clients in the Automobile, Technology, Healthcare, and Education sectors, developing and executing PR campaigns to enhance their brand visibility and reputation. Client Relations: Engaged regularly with client PoCs and CXOs, building a healthy agency-client relationship. Content Creation: Developed impactful press releases, articles, and story ideas that align with client business goals and enhance their corporate branding.Media Engagement: Cultivated strong relationships with media outlets, journalists, and influencers, consistently securing valuable media coverage and placements.Media Monitoring & Insights: Conducted comprehensive media monitoring of clients and competitors, identifying editorial opportunities and proposing strategic PR initiatives.

Chennai Area, India

Chennai, Tamil Nadu, India

Chennai Area, India

Digital Planning: Learnt the industry basics by building a digital marketing strategy and framework for a fictitious product. The plan included Website, SEM, Social Media and Email Marketing efforts.Team Coordination: Handled internal communication with design, SEM, social and web development team to deliver projects on time, that matched the client expectations.Research & Servicing: Worked with the Account Management Team in creating content and conducting extensive research on industry trends & competitor performance.

Chennai Area, India

Deputed at the Government Children's Home for Boys, Chennai to conduct training on building confidence, communication and creativity.

Chennai Area, India

Contributed news articles on expert & celebrity interviews, industry trends, movie reviews and exclusive coverages for magazines Galatta Cinema and Appworld.

Chennai Area, India

-Worked for 'City Express', the daily's supplementary.- Contributed articles on lifestyle and human interest stories, apart from proof reading & editing content to be published.

Master Of Arts (M.A.), Communication And Media Studies

-Specialized in Public Relations, Corporate Communication & Media Production - Conducted research and published a thesis on the role.

Bachelor Of Arts (B.A.), Journalism

Activities and Societies: Ministry of Media and Communication Department Part of Student Council (2012-2013) Member of the organizing.