Varsha Kaundinya Varsani Email & Phone Number

Franklin, Massachusetts, United States

Iselin, New Jersey, Us

• Oversee marketing strategy, development, and execution.• Lead marketing efforts such as brand positioning and marketing, verticalization, corporate marketing, digital marketing, social strategy, and brand partnerships.• Create a marketing strategy that includes demand generation, branding, product, customer, and content marketing.• Develop a marketing, branding, and communication strategy for all verticals.• Create, maintain, and promote the company brand, including message, tone, design, and public relations, in order to increase brand awareness and loyalty.• As a critical member of the leadership team, manage corporate-level growth plans.• Strategize digital marketing positioning (website, SEO, SEM, Digital campaigns)• Evaluate the GTM ecosystem and propose ideas to boost growth through consistent messaging and • verticalization.• Build a world-class marketing team.• Alignment, definition of priorities, promotion of a culture of continuous improvement, and development of the marketing team• Establish key performance indicators (KPIs) and methods for reporting marketing effectiveness to the board, and take ownership of the marketing budget.• Collaboration between Sales, Product, and People to match the brand• Demonstrate strategic expertise, rigorous execution, outcomes, and timeliness to the board.• Strategic design, develop and manage CSR programs for the organization• Salesforce marketing cloud implementation, Salesforce Email marketing Specialist

Iselin, New Jersey, Us

Ahmedabad, Gujarat, In

NEXwhaT is an organization and market development agency to help customers answer NEXT WHAT?With our design thinking approach we focus on organization's key strengths, identify gaps and positionyour brand in the market to reach optimal results. Key Services include Branding, Digital Marketing(Website, SEO, SMM, Digital Campaigns), Content Marketing, Inbound lead generation, ProductResearch & Management, Sales Enablement, Web and Mobile App development. Industries focused: ITProducts and Services, Ecommerce, Real-Estate, Beauty and Education in B2C and B2B space.

Ahmadabad, Gujarat, In

Strategic Alliance• Building channel partner network of VAR/Distributors, Technology partners and OEM • Channel Partner agreement execution, on-boarding process and vision alignment• Partner enablement tools, collateral, trainings and internal & external team coordination• Social Media strategy for channel partner development & enablementPresales & Sales enablement • Presales process alignment• Pre-sales standard sales documentation • Product Value proposition building and product collateral generation

Ahmedabad, Gujarat, In

Product & presales manager for VAS delivery solution and Web data extraction platforms. Product management• Market research and product positioning for the products vis a vis key competitors• Strategies & design business/pricing models and go to market strategies for new solution offerings • Define product roadmap and align engineering teams for implementation• Create and manage product collaterals (presentations, whitepaper, datasheets & much more), BOM, pricing, web presence, business cases, • Win-loss analysis and product evangelism Presales & Sales enablement • Presales process alignment• Create & manage standard documentation• Collaborate in strategic selling to top sales accounts• Create proposals with sales teams for suitable & valued solution for partners & prospectsPartner expansion• Identify & establish partners for business & technology expansion• Lead discussions with partners for identifying perfect valued solution• Establish technology channels to expand organization's product portfolio

Pune, Maharashtra, In

Product Management - PCRF• Product planning• Competition analysis• Program management• Sales kit: Product description document (NetVertex-PCRF), HW Sizing, Project plan, O&M document, case studies, technical proposal• Sales, Presales & Marketing team enablementProduct catalog management• Conceptualize and develop application (Excel VBA) for organizations telecom products• Educate cross teams with product deliverables & pricingPresales consultant• Solution architecture design• Bid submission• Vendor analysis• Scope of work definition

Pune, Maharashtra, In

Pune, Maharashtra, In

Mba, Finance

Be, Computer Engg.

Education record