• Brand Conceptualization & Development Project Lead for consumer centric New Product Development across product segments.Brought brand strategy to life by developing a roadmap with a full marketing mix- product, price, promotion, place & packaging.Worked and liaised seamlessly with third party manufacturers & cross functional teams – packaging, design, supply chain etc to execute accurate & timely deliverables • Brand Building & Marketing Proposed & budgeted a 360- degree marketing strategy plan to build integrated and engaging consumer brand experiences.Coordinate with the key brand building managers from all domains – Content & SEO, Creative team, social media etc to build out a full fledged campaign -Nykaa Hair by Nykaa Naturals Developed insight-based recommendations to define the brand vision and product architecture Partnered with key stakeholders and execute seamless product launch from manufacturing to dispatch (Over 40 SKUs) boosting online channel sales by 10X in 24 months Plan, organize and track integrated marketing plans to drive customer education, engagementand product adoptionMaintained growth by implementing product launches led by sustenance strategies such as customer acquisition, retention and GWP sampling.-Tools & Accessories by Nykaa NaturalsSourced vendors dispersed across multiple international markets, secure and manage them to expand & establish the vendor base within 2 months Launched over 50 SKUs (beauty tools, bags & pouches, personal care accessories) based on market trends and customer demand to boost revenue growth by over 116% in 2 years.-Special Initiatives• GWP for Retail Stores Designed and executed yearly goods with products strategy to drive and boost sales in retail business of both Nykaa Beauty and Kay Beauty.• Packaging redesign Ensured brand pack designs are up to date with innovation / marketing / legal / regulatory / planning compliance and objectives

▪ Conducted a research on the content marketing strategy of the company to suggest relevant content performance metrics post and during publishing▪ Designed an Editor’s Dashboard incorporating miscellaneous features for overall performance enhancement and tracking

▪ Performed competitive analysis to establish the product- demand fit depending on the UK market interest and seasonality▪ Used techniques of web analytics to obtain insights on consumer behaviour and revenue tracking

▪ Examined consumer insights directed towards detergent pods - Sole Caps to identify product gaps and marketing stimuli.▪ Devised marketing and communications strategies to increase sales of Sole Caps

 Formulated Brand health revival strategies by performing a retail audit of 25- 30 retailers across Delhi NCR & Bangalore to tackle sales dip Designed a three partite strategy model for Brand activation amidst specific target audience of cyclists and runners Diagnosed Customer Journey at the Oakley brand activation set up to convert sales of 40 SKUs at TCS World 10 K Marathon at Bangalore  Contributed in ideating visual merchandise of Oakley set up at In Optics 2019 leading to a footfall of 500 visitors

▪ Performed market research on upcycling industry ▪ Conducted market survey to understand consumer behavior ▪ Designed a brand awareness campaign ▪ Implemented campaign on social media and offline

▪ Headed the project as a Team Lead▪ Conducted a market survey on Machine Learning Courses across India▪ Performed a competitive analysis with other Edutech platforms▪ Reviewed social media pages and implemented fruitful changes

Handled ‘Inventory Planning and Control of Raw Material Stores Using Kanban for a Food Processing Industry’ in collaboration with Department of Industrial Engineering and Management, R.V.C.E.