Varun is a seasoned professional with almost 11 years of experience in the consumer durables and automotive industry with deep experience of working in eastern region of the country.He is a passionate and driven leader who strives to create value for the organization and customers. He has a strong background in channel management, as well as a proven track record of developing and implementing effective strategies for business growth, distribution and channel development. In his current role he is Regional Manager at Sheela Foam (Sleepwell & Kurlon), the market leader in mattress and foam in India.Prior to this he held multiple roles at Hero MotoCorp, the world's largest manufacturer of two-wheelers where he oversaw the after sales business (parts, lubricant and accessories).