Key Accountabilities:1) Category custodian for the Hair Color category from the CMI team.2) Delivering research projects and building category drivers to help business and brand teams design activations and campaigns.3) Leading Shopper research for all categories across eCommerce and offline retail.

Key Account Manager for retail chains across Departmental stores, Health & Beauty and Food format.Key Accountabilities:1) Developing and executing the annual business objectives for premium beauty brands in the chains and ensuring profitability of the channel.2) Negotiating Terms of Trade with the chains and building relationships to meet the common business objectives.3) Strategizing the key marketing inputs and ensuring execution through internal teams.

Area Manager for the premium beauty business - General trade and Modern Trade, managing states across the East in India.Responsibilities included: 1) Planning and delivering on the business objectives for the area.2) Mentoring and developing team members to efficiently manage their customers and business operations.3) Driving Key campaigns in the trade and building the right relations with the channel partners.

Sales Project : Worked extensively in the rural market of Uttar Pradesh (West UP) to design town wise trade interventions.Marketing Project : Conducted a Consumer Profiling study at Kerastase salons in Mumbai and Delhi.

Worked as a part of the qualitative research team across sectors like skin care, hair care, automotive, finance, telecom, housing and healthcare.Responsibilities included conducting interviews, field co-ordination, content analysis, creating top line reports, final report writing and client servicing.