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As a seasoned product marketing leader and recognized LinkedIn Top Voice, I specialize in Data Security, SaaS, and Generative AI. I’ve had the privilege of launching transformative B2B SaaS and hardware solutions across Fortune 500 companies and high growth startups, always with a focus on translating complex technologies into clear, compelling messaging that resonates with customers.At Rubrik, I drive product marketing for transformative Generative AI products like Rubrik Annapurna and the hyper-growth $100M ARR SaaS Data Protection business including:- Microsoft 365- Salesforce- Atlassian JiraPrior to that, I led the Go-to-Market strategy and product marketing for AI-powered solutions at Veritas, including the successful launch of Veritas Alta™ Copilot, a Generative AI-powered operational assistant. My experience spans pivotal roles at companies like Octane and General Mills, where I drove significant growth through innovative marketing strategies.My journey began with a strong technical foundation in software engineering, complemented by an MBA from the University of Minnesota’s Carlson School of Management. I continue to deepen my expertise with an ongoing MS in Computer Science at Georgia Tech, focusing on AI and Machine Learning. This blend of technical know-how and strategic business insight allows me to deliver impactful product marketing that not only drives results but also empowers teams to succeed.In addition to my professional work, I’m passionate about sharing my knowledge and insights on Generative AI through my YouTube channel, LinkedIn Newsletter, and podcast, “Generative AI with Varun.”
Rubrik
View- Website:
- rbrk.co/linkedin
- Employees:
- 4498
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Product Marketing Leader - Ai And SaasRubrikPalo Alto, Ca, Us -
Senior Manager, Product Marketing - Generative Ai And SaasRubrik Sep 2024 - PresentPalo Alto, California, United StatesI drive product marketing & GTM strategy for Rubrik’s hypergrowth $100M ARR SaaS Data Protection solution, and transformative AI products including Rubrik Annapurna, secure data infrastructure for Generative AI.Key Products Launched: - Rubrik Annapurna—Secure Data Infrastructure for Generative AI- Rubrik Data Protection for SalesforceAs Generative AI transforms industries, the need to secure data is more critical than ever, especially with the growing threat of ransomware. With $1 Billion+ in ARR and ~40% year-over-year growth, Rubrik is leading the charge in protecting customers against AI-powered cyberattacks and managing the explosion of data creation. Solutions like the Rubrik Security Cloud are essential in this new era of AI-driven innovation. Our unified platform enables you to protect mission-critical SaaS application data including: - Microsoft 365 & Copilot- Salesforce - JiraAbout Rubrik:Rubrik (NYSE: RBRK) is on a mission to secure the world's data. With Zero Trust Data Security™, we help organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and Saas applications. We help organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked. -
Founder, Content Creator And Podcast HostGenerative Ai With Varun 2024 - PresentSan Francisco Bay Area- YouTube Channel with 35k+ Subscribers: https://www.youtube.com/@generativeaiwithvarun- Podcast: https://youtube.com/@generativeaiwithvarunpodcast- Instagram - https://www.instagram.com/generativeaiwithvarun/- LinkedIn Newsletter - Link in bio -
Youtube Creator - Generative Ai With VarunYoutube 2023 - PresentSan Francisco Bay AreaCreated a YouTube channel focused on simplifying Generative AI concepts and making it accessible for technical practitioners and business leaders. - Created 75+ videos- Grew the channel to 30k+ subscribers in 6 months- Drove 400k+ viewsSubscribe for Generative AI insights. -
Global Lead, AiVeritas Technologies Llc Sep 2023 - Sep 2024San Francisco Bay AreaLaunched Generative AI-Powered Operational Assistant, Veritas Alta™ Copilot designed to streamline enterprise data management, boost cyber resilience, and empower IT teams.I drove Go-to-Market strategy for AI-powered cyber resilience solutions at Veritas. I worked closely with Veritas customers and partners to enable enterprise adoption for Generative AI. -
Senior Manager, Product Marketing - Generative Ai And Data SecurityVeritas Technologies Llc 2023 - Sep 2024San Francisco Bay AreaI drove GTM strategy & product marketing for our Generative AI & Data Security solutions. My role encompassed:- Leading AI and Data Security Product Marketing: Developing positioning, messaging, and narratives for AI-Powered Data Security products.- Collaborating with Product and Engineering teams to scale Data Security and Generative AI solutions.- Promoting AI and Generative AI thought leadership through social media, web channels, and industry events such as Microsoft Ignite, AWS re:Invent and RSA.- Enhancing revenue growth of AI products via sales and partner enablement.- Partnering with Veritas Chief Information Security Officer to position Veritas as a leader in AI-Powered Data Security.- Elevating Veritas’ AI market presence through PR and AR collaborations.- Creating strategic partnerships with Microsoft and AWS, boosting marketplace revenue.- Managing product launches to improve brand influence in key sectors like healthcare, financial services, and public sector.- Implementing product marketing plans, including market research, customer interviews, and creating diverse product marketing collateral.- Ensuring message consistency and market perception in partnership with sales, PR, and AR teams.- Engaging with industry analysts such as Gartner, IDC, ESG and Forrester to maximize revenue opportunities.- Driving developer marketing particularly focused on Kubernetes and AI to boost DevOps community engagement.Veritas Technologies, catering to 80,000+ customers including 95% of the Fortune 100, provides robust solutions for cyberattack and ransomware resilience. Discover more at www.veritas.com. -
Director Of Product MarketingOctane 2021 - 2023San Francisco Bay AreaI led product marketing and GTM strategy at Octane. Octane is a Series D FinTech enabling digital financing for automotive, RV, motorcycle and off-road vehicle dealers. As a digital lender and e-commerce solution, it is revolutionizing the speciality vehicle buying experience. One of the fastest growing companies in the US, Octane has consistently doubled revenue, originating more than $1B in loans in 2022 across motorcycles, off-road vehicles and RVs. As Director of Product Marketing:- Built and led a team of product marketers to define outbound go-to-market strategy, as well as to work with product teams on roadmap prioritization based on market insights.- Created a new product introduction process to align cross-functional teams (product, engineering, sales, risk, finance and legal) around committed launch criteria and ensure that launches were smoothly executed to exceed customer expectations.- Owned go-to-market strategy, creation of GTM guides/documentation, and led robust sales enablement programs to ensure that sales teams have the tools to improve win rate and shorten deal cycles.Key accomplishments:- Grew consumer loan originations tied to e-commerce tools by 3x from $30M to $100M- Drove the go-to-market strategy for entry into 3 new markets, expanding TAM by $100B- Successfully launched a new suite of e-commerce products that instantly prequalify consumers without impacting their credit & fuel incremental sales: Octane Prequal (2021) and Prequal Flex (2022)- Octane’s e-commerce solution for vehicle dealers was the fastest growing product the company had ever launched with the number of active customers growing 10x YoY -
Product Marketing ManagerGeneral Mills 2019 - 2021Greater Minneapolis-St. Paul AreaDrove product innovation for the iconic billion-dollar brands, Nature Valley and Pillsbury. -
Mba CandidateUniversity Of Minnesota - Carlson School Of Management 2018 - 2020Greater Minneapolis-St. Paul Area- Carlson School Dean’s Fellowship Recipient- Poets and Quants MBAs to Watch- Graduate Assistant: MBA Admissions, Brand Enterprise -
Software Development EngineerWestern Digital 2014 - 2018AsiaLed product development for ultra-fast edge storage for smartphones, automotive and medical devices
Varun Grover Skills
Varun Grover Education Details
Frequently Asked Questions about Varun Grover
What company does Varun Grover work for?
Varun Grover works for Rubrik
What is Varun Grover's role at the current company?
Varun Grover's current role is Product Marketing Leader - AI and SaaS.
What is Varun Grover's email address?
Varun Grover's email address is va****@****isk.com
What is Varun Grover's direct phone number?
Varun Grover's direct phone number is +161273*****
What schools did Varun Grover attend?
Varun Grover attended Georgia Institute Of Technology, University Of Minnesota - Carlson School Of Management, Delhi College Of Engineering.
What skills is Varun Grover known for?
Varun Grover has skills like Leadership, Teamwork, Public Speaking, Multi Cultural Team Building, Project Management, Team Management, Team Building, Management, Organization Skills, Microsoft Excel, Microsoft Office, Python.
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Varun Grover
George And Boyce Billingsley Endowed Chair @ University Of Arkansas | Ph.D. In Management Information SystemsFayetteville, Ar2clemson.edu, uark.edu -
Varun Grover
Würzburg -
Varun Grover
Technical Manager & Enterprise Architect | Salesforce | Rpa EnthusiastGreater Vancouver Metropolitan Area2osius.com, osidigital.com -
Varun Grover
Gurgaon
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