•Product Rate Bench marking: Bench marking for the Products on weeklybasis to be up to date with the competition.• Market Research: Doing extensive market research to gather the data of theFreight forwarders and getting them onboard with the company logisticalsolution.• Geographical reach: Generating new leads across America and CanadaMarket, creating new customers in that market- Successfully open 4customers in the American market and generated revenue of $65K, Monthlybasis.• Portfolio Profitability: Facilitating the overall profitability of the Products inthe portfolio including rebates, sales & promotion cost, product cost andgeneral administrative expense.

• New Product Development: Developing new product line up to enhance theportfolio and to build strong lineup against competition.• Strategic Product Analysis: Building strategic product analysis report likevarious types of BCG Matrix (Qty.-Wise, Revenue-wise, or Cost – Wise), forkey decision-making• Market Expansion: Generating new leads for South America Market,creating new Distributors in that market- Successfully open 4 distributorsin South America and generated revenue of 1.2 Cr in 2020.• Market Analysis: Develop competition Analysis to see the best fit of ourProducts.• Primary/ Secondary Sales: Maintain proper billing cycle and Stock with thedistributor to have healthy flow of billing.• Marketing Activities: Dealer meets and Product training's with thecustomers to educate them about the technology and product portfolio.

Product Line Strategy: Developing & rolling-out product line strategy forgenetically different product family [Track & Trace and Inspection]; defining& rolling- out new product naming scheme, along with model numberingsystems.• Product Life cycle Management Strategy: Initiating & implementingProduct Life cycle Management Strategy for management of all newproducts through various development cycles, active syllable life anddefining reasons to retire.• Managing product retirement [End of Life] & End-of-Support Activity,while defining a systematic reasoning system for the retirement ofnon-performing products and support system for all retired products.• Marketing Lead Management Process: Implementing Marketing LeadManagement Process for tracking Lead to Order ratio to measure theeffectiveness of the campaign and best utilization of marketing budget.• Portfolio Innovation and Improvement: Driving innovation andimprovement of the portfolio and filling in product gaps with rightproduct positioning. Partnering with technology supplier for new productintroduction.• Strategic Product Analysis: Building strategic product analysis report likevarious types of BCG Matrix (Qty.-Wise, Revenue-wise, or Cost – Wise), forkey decision-making.• Portfolio Profitability: Facilitating the overall profitability of the Products inthe portfolio including rebates, sales & promotion cost, product cost andgeneral administrative expenses

contributed my knowledge in the project assigned to me(strategic storage of crude oil) and learned how project department works.