Varun Kumar Prem Kumar Email & Phone Number

London, GB

Coventry, England, United Kingdom

• Customer Segmentation: Consulted and collaborated in a pro-bono project with a food tech startup aimed at disrupting the salad space using automated vending processes. Led interpretation of the buying patterns of.
• Competitor Analyses: Lead the data analysis of competitors by geography, demographic and spending preferences to better understand the USPs of similar scale competitors in the food space.

Bengaluru, Karnataka, India

• BI Automation & Data Visualisation: Led the automation of reporting and dashboard creation using Tableau and Google Big Query, reducing manual efforts by 25 hours per person monthly through collaborative data pipeline.
• User Attribution Model: Spearheaded the design and implementation of an app-session level attribution model using Figma and SQL, collaborating with cross-functional stakeholders to conduct UAT and reduce attribution.
• LTV Analysis: Built a… Show more
• LTV Analysis: Built a dynamic LTV model incorporating customer retention and repeat rate metrics, driving targeted channel spending strategies for growth and churn reduction, with results visualized via automated.
• User Persona Profiling: Utilised Clevertap tracking data to segment users into personas based on 10+ attributes, improving user retention by 15% through the deployment of personalized nudges that enhanced specific user.
• Experiment Design & Analyses: Designed and executed A/B experiments with product teams, analyzing historic user behavior to optimize journeys, resulting in a 22% increase in focus category penetration and a 30% rise in.

Bengaluru, Karnataka, India

• Internal Audit Analytics: Analysed supply chain expenses using SQL and Power BI, identifying inefficiencies in logistics processes for an e-commerce client, leading to enhanced audit processes through digital tool.
• Fraud Analytics: Developed master datasets by quantifying historical fraudulent behaviors for a financial services client, streamlining fraud detection and accelerating reporting by 15% through Power BI dashboards.
• Customer Experience Analytics: Implemented a… Show more
• Customer Experience Analytics: Implemented a sentiment analysis pipeline for customer complaints, identifying vendor-specific trends, resulting in a 13% month-over-month improvement in customer retention for a leading.

Chennai, Tamil Nadu, India

Data Mining & Exploration: Implemented extensive data mining & exploration activities on data stored in excel dumps. Analysed & extracted useful patterns with emphasis on the recent past & achieved 70% of the targets.Data Visualization & Presentation: Liasoned with Indian Premier League (IPL) teams and internationalcricket boards to deliver in-game.

Chennai, Tamil Nadu, India

Lead Generation: Contributed to business development through cold calling and email follow ups. Facilitated a 5% increase in the potential clientele for future projects.Customer Support: Supported & maintained relationships with clients to improve rapport and sustain client relationship. Analysed & communicated the queries to the development team to ensure.

Master'S Degree, Business Analytics, Distinction (Predicted)

Bachelor Of Technology, Information Technology, 8.85

Activities and Societies: IEEE, SSN Coding Community Gold Medalist. Passed in First Class with Distinction University Rank : 20

High School, Maths, Physics, Chemistry, Computer Science