Associate Manager - Brand & Communications
Mumbai, Maharashtra, In
As part of my role in the Brand & Communications team at JioSaavn, I've got the opportunity to navigate through multiple interesting roles.**In-App MarketingManaging subscriptions and product marketing campaigns to increase subscriptions and in-app engagement. Working cross-functionally with internal stakeholders such as Creative Strategy, Design and Audio teams which includes briefing, media planning and coordinating for successful campaigns. Monitor and analyse campaign performance, track key metrics, and provide regular reports and insights to clients and internal stakeholders.**Content MarketingResponsible for all content partnerships including liaising with artists, managers, and labels like Warner Music, Universal Music, Sony Music, and T-series to plan and execute new release campaigns. Develop growth strategies, executing 360° marketing plans for channels such as in-app, editorial, social and Jio ecosystem, tracking campaign KPIs, content marketing budget and measuring the ROI for campaigns.**IP & Brand MarketingLed in-app ad campaigns and marketing communication for in-house IPs such as Spotted, Nach Le (w/ Radio City), Pop Hits Certified (w/ Vh1). I currently look after JioSaavn's partnerships with colleges to increase brand building and awareness. Integration of IPL 2023 official playlists on JioSaavn.**Artist OriginalsDesigning and executing digital marketing plans for song releases for Artist Originals. Working with key music streaming partners, short-form content platforms and influencer marketing agencies to maximise reach of songs. Helping negotiate and execute agreements and NOCs with radio and TV partners to license songs. Coordinating with artists on all marketing related activities. Exploring partnership opportunities for catalogue licensing.
