Driving partnerships for music and movie integrations with leading record labels and production houses in India with the objective of driving regional and HSM audiences to the platform.Leading conversations with brand solutions team to negotiate and execute high value sponsor entitlements for premium live and non-live IPs on the network across feeds.Track market trends, observe competition behavior across formats and work with cross functionals teams to facilitate integrations that meet business goals.Collaborate with marketing and creative teams to finalize the integrations and overall look across broadcast and digital.Closely working with IPL franchise partners KKR, LSG, SRH and PBSK for content integrations in live and non-live.

As part of my role in the Brand & Communications team at JioSaavn, I've got the opportunity to navigate through multiple interesting roles.**In-App MarketingManaging subscriptions and product marketing campaigns to increase subscriptions and in-app engagement. Working cross-functionally with internal stakeholders such as Creative Strategy, Design and Audio teams which includes briefing, media planning and coordinating for successful campaigns. Monitor and analyse campaign performance, track key metrics, and provide regular reports and insights to clients and internal stakeholders.**Content MarketingResponsible for all content partnerships including liaising with artists, managers, and labels like Warner Music, Universal Music, Sony Music, and T-series to plan and execute new release campaigns. Develop growth strategies, executing 360° marketing plans for channels such as in-app, editorial, social and Jio ecosystem, tracking campaign KPIs, content marketing budget and measuring the ROI for campaigns.**IP & Brand MarketingLed in-app ad campaigns and marketing communication for in-house IPs such as Spotted, Nach Le (w/ Radio City), Pop Hits Certified (w/ Vh1). I currently look after JioSaavn's partnerships with colleges to increase brand building and awareness. Integration of IPL 2023 official playlists on JioSaavn.**Artist OriginalsDesigning and executing digital marketing plans for song releases for Artist Originals. Working with key music streaming partners, short-form content platforms and influencer marketing agencies to maximise reach of songs. Helping negotiate and execute agreements and NOCs with radio and TV partners to license songs. Coordinating with artists on all marketing related activities. Exploring partnership opportunities for catalogue licensing.

• Spearheaded marketing and PR for 30+ song releases across genres like Indie, Hip-hop, Hindi and Pop• Developed and fostered relationships with print, digital media, radio, TV and key DSPs• Built EPKs and wrote biographies for artists• Published press releases for new music and company announcements• Lead monthly newsletter for the company to keep clients and partners up-to-date• Worked with artists to amplify their engagement through multi-channel marketing campaigns• Coordinated with music streaming and social platforms for artist profiles verification• Monitored and measured performance of all PR campaigns through various tools• Ad-hoc tasks included (but not limited) to music distribution for indie releases by artists, LinkedIn account management and assisting creative team in various in-house campaigns

Blank & Red is a YouTube based community platform to promote and support some of the finest underground electronic music artists

Planning and managing effective campaigns for the label, pitching releases to the editors of Digital Service Providers (DSPs), brand management through outreach and building strong relationship with European media, seeking press opportunities, media monitoring and reporting, lead social media strategy for the label and artists

End to end project management of EPs/Albums which included injecting music with high quality metadata, coordinating with distributor(s) for any ad-hoc metadata related issues, signing contracts with artists and getting approval on royalty splits, liaise with artists, assist in art direction, merchandising, IP licensing and A&R for the label

End-to-end artist management including outreach for artists, fee and contracts negotiation, vendor relationship management, adherence to media / brand guidelines for gigs, managing logistics, payments and invoicing

• Created 900+ content pieces including editorials, album reviews• Covered features for festivals such as Magnetic Fields, VH1 Supersonic and Sunburn• Strategising content for social media channels

Took time for self-growth, skill-building and transitioning to the music industry.

• Lead Release Cycle and Incident Management for British Airways project• Maintenance and troubleshooting of various BA developmental environments

• Worked in expansion project of Cargill's Special Secure Unit• Managed incidents at Cargill’s IT division• IT Procurement for Cargill Foods India, Sugar and Cotton