Varun M. Email & Phone Number

London, England, United Kingdom

• Led management and growth initiatives for 5 assets totalling multi-million euros in the E-commerce sector (Amazon) across Pan-European, UK, and US Marketplaces.
• Utilized Amazon Seller Central and Tableau reports for in-depth financial analysis, enhancing revenue, controlling expenses, and driving overall growth.
• Strengthened stakeholder relationships through leadership of cross-functional teams, ensuring seamless coordination with key business areas including supply chain, content writers, marketing, and procurement.
• Directed the content team to refine listing images for impeccable quality, developed engaging A+ Content, compelling brand story, comparison tables and strategic use cases to maximize conversions.
• Deployed PPC strategies for scaling or optimizing, alongside SEO and listing improvements, to maximize Click-Through Rate (CTR), Conversion Rate (CVR) and elevated organic rankings.
• Conducted analysis on current packaging and executed enhancements to meet optimal FBA Tier standards, leading to a significant 33% reduction in FBA fees within the US Marketplace.

• Led the introduction of Ayumi (Beauty Brand) on the Amazon Platform, comprising 50+ SKUs, while devising and implementing marketing strategies within Seller Central.
• Implemented Amazon listing creation, keyword research, brand story and A+ Content to enhance CVR.
• Conducted extensive market research to facilitate expansion into international markets, leading strategic launches in France and Italy targeting Large Retail Chains like DM and Douglas.
• Directed the management of two brands across 40+ clients, overseeing end-to-end Joint Business Plans (JBP) and effectively implementing strategic initiatives.
• Formulated extensive pricing frameworks tailored for both domestic and global markets, optimizing profitability and ensuring competitiveness across the organization.

London, United Kingdom

• Spearheaded the successful UK launch of the Himalaya Brand (Health & Wellness) and delivered exponential growth.
• Led the Amazon launch for the brand, managing 60 SKUs that generated and accelerated growth on Amazon UK.
• Following success on Amazon UK, executed geo-expansion into Germany, France, Italy, and Spain.
• Directed the WBA (Walgreen Boots) UK launch, securing the brand's inaugural listing.
• Orchestrated the establishment of the business in various trade channels including Health Foods, Sports Nutrition, Perfumery, Multiples, and Wholesale.
• Engaged in key trade exhibitions including The Pharmacy Show, Body Power Show, Natural and Organic Show, and Boots Pavilion Event.

Harrow, United Kingdom

• Responsible for Annual turnover of £4.4mn comprising of Dabur & Acquired Business ORS Brand
• Strategized breakthrough entry in the Pharmacy Channel (penetration in 350 doors) & gradually increased the range in the channel
• Built Sales Roadmap in line with Sales Targets across the portfolio
• Performed Strategic Meetings with buyers for periodic range reviews, proposed the compelling proposition after careful competitor analysis and market insights.
• Leveraged the distribution of ORS (Brand acquired in 2010) to place Dabur products in African Trade (300+ Doors)

London, UK

• Advanced KTC's market presence in London across multiple trade channels including Retail, Wholesale, and Foodservice, achieving substantial distribution reach and depth.
• Expanded the B2B customer portfolio from 20 to 250 by leveraging relationship building and networking skills.
• Directed and executed a strategic business development plan that propelled the assigned territory's revenue from £1 million to £5.25 million, consistently achieving year-on-year increases in business volume.
• Actively contributed as a collaborative team member in showcasing at Zee Carnival ’08 and Bristol Mela’10, effectively elevating brand visibility and awareness.

Birmingham, United Kingdom

• Promoted to Account Manager after gaining clear understanding of customer’s business and requirements in previous role.
• Managed East End’s retail accounts in Rest of England (other than London) for 1000+ SKU’s with topline of £1.5mn pa
• Product range included own label Food products and distributorship for Nestle, Westmill, Shan, Ahmed Pickle etc.
• Responsible for liaising with multiple departments from Accounts to Logistics to ensure smooth running of business
• Initiated into the role with one of the toughest market tasks: Collection of Old Debts from these accounts

Birmingham, United Kingdom

• Awarded PLACEMENT OFFER based on project aimed at enhancing display of East End range in retail stores
• Worked with sales team on a Pan-UK food sampling activation for new products
• Actively participated in Exhibitions like Good Food Show, NEC Birmingham with direct consumer engagement and launch of Curry Kit.

Msc Marketing Management

Bachelor Of Commerce (Hons.)