Varun Monga Email & Phone Number

India

Gurugram, Haryana, India

Gurugram, Haryana, India

At Paras Health, Spearheading the Brand Marketing activities. While leading the the brand marketing initiatives for Paras Health, covering 8 hospital and developing and executing strategic marketing plans to enhance brand visibility and reputationo Planning and execution of campaigns across print media, outdoor, digital and Radio channels across Responsible for overseing and giverning the marketing activities from the corporate level, ensuring alignment with organizational goals… Show more At Paras Health, Spearheading the Brand Marketing activities. While leading the the brand marketing initiatives for Paras Health, covering 8 hospital and developing and executing strategic marketing plans to enhance brand visibility and reputationo Planning and execution of campaigns across print media, outdoor, digital and Radio channels across Responsible for overseing and giverning the marketing activities from the corporate level, ensuring alignment with organizational goals and also conducting regular audits to maintain the quality and effectiveness of marketing campaigns. At Paras Health, as a brand custodian - controlling the Above-the-line (ATL) marketing efforts and public relations strategies at the group level and also crafting the compelling narratives and media engagements to elevate the brand's public image. Also, leading the image-building exercises specifically related to the company's journey towards an initial public offering (IPO) and Implementing strategic communication plans to bolster investor confidence and public perception. Show less

Gurgaon, Haryana, India

At Max Healthcare, was responsible for Customer Acquisition, Engagement & Enhancing Visibility for the brand and influencing consumer behaviour for making Max as their brand choice, through various domains of Marketing, Brand building/Advertising, Consumer Engagement/CRM and Digital. Handling BUs - Critical Care Nursing services, Sample collection, Pharmacy delivery and Physiotherapy & Rehab Services Some important areas I work on are:• Communication Development – Deciding the… Show more At Max Healthcare, was responsible for Customer Acquisition, Engagement & Enhancing Visibility for the brand and influencing consumer behaviour for making Max as their brand choice, through various domains of Marketing, Brand building/Advertising, Consumer Engagement/CRM and Digital. Handling BUs - Critical Care Nursing services, Sample collection, Pharmacy delivery and Physiotherapy & Rehab Services Some important areas I work on are:• Communication Development – Deciding the overall communication of each service, ensuring the tonality and messaging as per the TG to achieve the desired results • Brand Campaign – Planning, Designing and executing the campaigns through 360 marketing approach including Digital, BTL and ATL activities • Planning and Development of new campaigns – Understanding the market demographics, strategizing the marketing mix and maximising the reach of the campaign • Branding and Events – Centrally mapping branding for various corporate implants, in-hospital branding and OOH branding. Organising CMEs, Launch events and small events for the brand • Agency and Vendor Management – Briefing creative agencies and production vendors for the development and execution of the effective campaign • Video/ AV Production – Working closely with the agencies for production of Patients and Doctors testimonials to be regularly used at CMEs, In-Hospital and Digital platforms • Co-partner promotions – Ensuring effective utilization of co-branded platforms ensuring the maximum visibility. Show less

New Delhi Area, India

• Responsible for the development and the execution of the Trade Marketing Strategy for Northern India• Conceptualising and formulating trade marketing calendar in both Modern and General Trade• Responsible for driving new and focussed products through Sales/ Field Teams and Distributors • Manage Customer Relationships, Develop and Manage external suppliers, vendors and partners to drive the Trade program efficacy • Enhancing brand awareness & preference through various In-shop… Show more • Responsible for the development and the execution of the Trade Marketing Strategy for Northern India• Conceptualising and formulating trade marketing calendar in both Modern and General Trade• Responsible for driving new and focussed products through Sales/ Field Teams and Distributors • Manage Customer Relationships, Develop and Manage external suppliers, vendors and partners to drive the Trade program efficacy • Enhancing brand awareness & preference through various In-shop and Shopper marketing campaigns at POS• Designing trade promotion programs for Dealers, Distributors and Retailers Show less

New Delhi Area, India

The stint with JDB Holdings was exploring limitless opportunities for a single brand – Openrice.com and implementing them on national level – ultimately contributing towards the high brand visibility and growth. Areas I was working towards were• Responsible for leading and developing all marketing related communication and activities for Indian Region• Defining clear Digital, BTL and ATL marketing strategies for the brand – Openrice.com• Overseeing all aspects of marketing… Show more The stint with JDB Holdings was exploring limitless opportunities for a single brand – Openrice.com and implementing them on national level – ultimately contributing towards the high brand visibility and growth. Areas I was working towards were• Responsible for leading and developing all marketing related communication and activities for Indian Region• Defining clear Digital, BTL and ATL marketing strategies for the brand – Openrice.com• Overseeing all aspects of marketing activities across primary customers – HORECAs, Secondary customers, websites, micro sites, apps and other outbound marketing channels• Development of the communication related to service offerings and promotional offers for the customers• Leading a team of in-house copywriters and visualizer• Owning the marketing annual marketing calendar • Handling of the creative agencies and vendors for the brand Show less

New Delhi Area, India

Tenure with Wizcraft was all about some remarkable client works including Events, Consumer Activations, Retail launches and Digital Campaigns contributing to annual revenue to the business. Some important projects to mention • Kohler – Leading the product launches, channel events across cities for the luxury collection – Gold• Godfrey Phillips – Consumer events and retail activations for various products such as Marlboro, Red & White, FS1 and Stellar• Ingersoll Rand – Brand launch… Show more Tenure with Wizcraft was all about some remarkable client works including Events, Consumer Activations, Retail launches and Digital Campaigns contributing to annual revenue to the business. Some important projects to mention • Kohler – Leading the product launches, channel events across cities for the luxury collection – Gold• Godfrey Phillips – Consumer events and retail activations for various products such as Marlboro, Red & White, FS1 and Stellar• Ingersoll Rand – Brand launch and Dealer events for the launch of the Trane ACs & Lockso Designed and executed retail visibility for the launch of the product including 20 experience zones and over 300 General Trade stores • Schneider Electric – Ensured signage and In-shop visibility of over 500 outlet in general trade• Handled Exhibition Design and execution for Kohler, Ingersoll Rand, Samsung Smartphones• Worked on the exclusive properties like GIMA (Global Indian Music Academy) awards and Teacher’s Achievement Awards of Wizcraft Show less

New Delhi Area, India

 Overseeing and designing of the Merchandising Campaigns and Collateral conception for SanDisk Corporation looking into 14 locations across 2600 outlets PAN India. Designing and implementation of Institutional Sales program for Somany Ceramics. Coordinating and manpower planning for the Marketing and communication Team in Nokia Siemens Networks. Also looking into the Creative deliverables such as White Papers, Power Point Presentations, Brochures and Success Stories adhering… Show more  Overseeing and designing of the Merchandising Campaigns and Collateral conception for SanDisk Corporation looking into 14 locations across 2600 outlets PAN India. Designing and implementation of Institutional Sales program for Somany Ceramics. Coordinating and manpower planning for the Marketing and communication Team in Nokia Siemens Networks. Also looking into the Creative deliverables such as White Papers, Power Point Presentations, Brochures and Success Stories adhering to the Brand Guidelines. Conceptualisation of various product based BTL activities/Training programs and Sales promotion programmes on regional basis for JK Tyre & Industries ltd.  Executed the chain of Events for JK Tyre Dealers families, PAN India.  Managing and Overseeing the Loyalty Program for Customers and Dealers of JK Tyre & Industries Ltd. (Truck Division - Both Radial and non Radial).  Directing and conceptualizing the Digital Marketing for Somany Ceramics  Execution and Management of the Lead generation Program for Philips Lighting. Show less

Masters In Business Management, Marketing And Finance

Education record