Varun P. Email & Phone Number

Mississauga, Ontario, Canada

Managing multiple tasks, a few of the highlights include leading a successful breast cancer awareness campaign that resulted in a significant sales increase for the month. Oversaw and supported a digital marketing specialist to enhance team performance and professional growth. Launched the Ecodrive campaign, which led to substantial sales growth in the first months of the following year. Implemented organic social media strategies across LinkedIn and Instagram, including posts, videos, and emails, to broaden reach. Developed innovative campaign taglines like "1 order plants 5 trees", "Adopt to Fume Free Welding" which significantly boosted awareness and sales. Contributed to the redesign of the company website (removethefume.com) to improve user experience and functionality, and successfully automated reporting processes, consolidating data from various channels into a unified report.

Mississauga, Ontario, Canada

In a dynamic role with diverse responsibilities, highlights include leading advertising and marketing efforts to generate leads for the sales team. Developed and executed a social media strategy to enhance engagement and grow the audience. Managed social media channels by creating engaging content, designing graphics, and planning effective campaigns. Scheduled posts and managed interactions using social media management tools. Maintained an integrated content calendar that combined both organic and paid posts. Monitored performance, analyzed results, and provided detailed marketing reports. Additionally, supported e-commerce activities, including tracking and managing pricing.

Toronto, Ontario, Canada

In my role as a Paid/SEO Manager, I focused on boosting our online presence and driving growth. I managed and fine-tuned ads to get the best results, researched keywords to improve search rankings, and used various SEO techniques to increase our visibility on search engines. I regularly analyzed data to see what was working and made adjustments to improve our performance. I also worked closely with other teams to ensure our marketing efforts were effective and aligned with our goals. My main aim was to use data to get great results and support our overall online strategy.

Toronto, Ontario, Canada

- Managed the digital presence across various social media platforms, ensuring a strong and consistent brand image.- Successfully managed paid campaigns on Google Ads, Facebook, and executed engaging organic posts on LinkedIn to maximize reach and engagement.- Oversaw search engine optimization (SEO) efforts and created compelling content for blogs, enhancing website visibility and driving organic traffic.- Implemented Google Tag Manager, optimizing website analytics and enabling efficient tracking of user behavior and conversions.- Developed visually appealing brochures and infographics utilizing Adobe Illustrator, Photoshop, and Canva, effectively communicating key messages to target audiences.

Gurgaon, India

- Managed digital presence for 30+ Publications, 60 websites, and 80+ Events.These include:- The prestigious Law.com and Law.com International- The three oldest legal publications in America: The Legal Intelligencer (founded 1843) The Recorder (founded 1857), and New York Law Journal (founded 1888)- B2B publications in regulated markets: ThinkAdvisor (finance), Globe St. (real estate), Property & Casualty 360 (Insurance), and more- The full suite of digital destinations under the ALM umbrella which include job boards, business directories, progressive web apps (Law.com Radar) e-commerce sites, and the world's largest legal event, LegalWeek New York- Managed more than 55K+ spend on Google Ads on a quarterly basis.- Provided ongoing strategic and operational guidance for marketing teams to support new business activities and existing client relationships.- Automated 90% reporting and automated 100% data gathering for all social channels like Facebook, Twitter, LinkedIn and Google Ads, and more.- Created website performance dashboards to fetch metrics like LCP, CLS, FCP, FP (Core Web Vitals), and more from the website.- Created brand identity, core messaging across digital brand marketing and social media.Generated qualified leads and acquired new customers through PPC, and social media networks. Acquisition campaigns include:- Website registration and subscription- Webinar and in-person event registration- App downloads- Lead generation for intelligence products- Course purchases and subscriptions for continuing legal education- Professional legal and insurance book purchases- Applications through job boards and subscriptions for job posters- Expert witness directory searches and subscriptions for expert witnesses to join the directory.

Noida

- Measured and reported on the performance of all digital marketing campaigns, providing comprehensive insights and analysis.- Utilized Google Analytics and Omniture Site Catalyst to gather and track website metrics, ensuring accurate and reliable data for evaluation.- Identified trends and insights from campaign data, optimizing spend and performance based on data-driven insights.- Planned and executed digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.- Developed and executed Facebook, Twitter, and web campaigns within allocated budgets and defined online objectives.- Suggested and developed new campaigns across multiple channels, exploring innovative approaches to reach target audiences effectively.- Developed strategies and tactics to increase brand awareness and drive qualified traffic to the company website.- Deployed successful marketing campaigns, taking ownership of their implementation from ideation to execution.- Conducted experiments with a variety of organic and paid acquisition channels, evaluating their effectiveness and refining strategies accordingly.

Gurugram, Haryana, India

- Managed formal acceptance and sign-off of the project by the sponsor or customer and validate that all conditions of satisfaction have been met- Support and execute the tracking of online KPIs, analyze results, and propose improvements- Delivered an end-to-end solution from re-design to an SEM campaign increased conversion rates- Implementing, tracking, and reporting web advertising campaigns including PPC, Facebook, Twitter, LinkedIn Ads, etc.- Performed analysis on 80+ pages in a website and utilized Site Catalyst to improve traffic- Evaluate performance metrics and make recommendations for the continuous improvement of campaigns- Ensured the quality execution in the delivery of a product/service/solution / Infrastructure to drive satisfaction in the Customer Survey- Worked closely with various internal teams and external teams- Established social media KPI (Key Performance Indicators) metrics to determine the ROI of efforts.- Perform routine engagement with regular and seasonal customers- Successfully integrated a new version of ACS 2.0 company-wide- Prepared generation of reports using different sources -SAP, Siebel, Siebel Analytics, and Hyperion and used to share with stakeholders in presentation form using charts & pivots- Managed website & tools maintenance/development/support; proficient in keyword market research and organic SEO- Represented e-Biz team to Agilent IT, Business Center, Marketing Team, Sales Team and Customer Master Data while making any business decision

Gurugram, Haryana, India

- Monitored external agencies involved in online surveys.- Have used multiple sources like Sap, Seibel, oracle, Seibel Analytics, Hyperion, and internal databases.- Administered Share Point site of the group, configured the interface, created groups, assigned permissions, uploaded files, and performed restoration activities.- Developed a dynamic database to fulfill the group's comprehensive reports creation and statistics generation requirements by integrating historical data and appending monthly updates.- Design clear and concise reporting dashboards using Business Objects to support insights into customer behavior and business metrics.- Understanding, capturing, and reporting visitor behavior, trending, and customer experience analysis.- Set up web analytics to look at critical KPIs, including overall traffic, traffic quality, leading keywords, average time spent on site, percentage of new vs. returning visitors, and most viewed pages- Managing the Online Customer feedback loop for commerce-related feedback and requests.- Ensured the quality execution in the delivery of a product/service/solution / Infrastructure to drive satisfaction in the Customer Partner Experience- Developed strategic ongoing customer relationships, gaining trust and respect for the company- Prepared generation of reports using different sources -SAP, Siebel, Siebel Analytics, and Hyperion and used to share with stakeholders in presentation form using charts & pivots- Managed website & tools maintenance/development/support.- Represented e-Biz team to Agilent IT, Business Center, Marketing Team, Sales Team, and Customer Master Data while making any business decision

Gurugram, Haryana, India

- Responsible for managing and creating reports, ensuring accurate financial data analysis.- Efficiently bridged the gap between the IT and finance departments, facilitating smooth communication and collaboration.- Played a pivotal role in the automation of financial reports, enhancing efficiency and reducing manual work.- Assisted in streamlining financial processes and implementing best practices, resulting in improved accuracy and timeliness.- Successfully contributed to the overall financial health of the organization through diligent financial analysis and reporting.