Varun Sidhu Email & Phone Number

Richmond, British Columbia, Canada

• Lead the strategic development and execution of a digital roadmap for Jan & Jul's website and social media platforms, focusing on enhancing audience engagement and driving revenue growth for the eCommerce store.• Oversee and manage comprehensive digital marketing tools, including Facebook Business Manager, Google Ad accounts, and other Google products such as Analytics, Tag Manager, Remarketing Tag, Search Console, and MyBusiness, ensuring brand alignment and accurate representation.• Spearhead the sales and marketing initiatives by maintaining and optimizing product listings on Google and Facebook/Instagram Shop, leveraging Display ads and shopping ads to propel brand presence and sales.• Implement advanced SEO strategies for both on-site and off-site optimization, including technical implementations of keywords and monitoring KPIs for optimized pages to support business operations and customer engagement.• Collaborate closely with cross-functional teams to facilitate seamless product launches, effectively distributing content across various social media channels to educate and inspire customers.• Design and execute a comprehensive marketing plan to fuel eCommerce growth, analyzing Lifetime Value (LTV) and user cohorts to develop targeted marketing strategies that enhance customer acquisition and retention.• Utilize data-driven remarketing strategies to engage with Middle of Funnel (MOF) and Bottom of Funnel (BOF) audiences, achieving boosted Return on Ad Spend (ROAS) and adding substantial value to the business through strategic marketing efforts.

Vancouver, British Columbia, Canada

•Conducted client meetings to maintain relationships, reviewed campaign performance, made recommendations and set up user funnels.• Implemented remarketing tags and Dynamic Ad Campaigns using custom audiences.• SEO keyword research, on-site, off-site and technical implementations of keywords andmonitoring KPI on optimized pages. • Managed Facebook Business Manager, Google Ad accounts and other Google products such as Analytics, Tag Manager, Remarketing Tag, Search Console and MyBusiness.• Executed Email Marketing Newsletters via Mail Chimp account using tracking code.• Setup and managed Google Tag Manager containers and Google Analytics.• Created, managed, troubleshot and optimized pay-per-click (PPC) campaigns with Google Ads (budget up to $50,000) and Facebook Ads(budget up to $25,000) based on the client’s goals and objectives.• Analyzed and interpreted ad and website performance data according to KPIs, created high-impact reports and drew actionable insights for conversion rate optimization (CRO) to continue to grow accounts.• Researched and developed SEM / SMM strategies to drive traffic and conversions.• Managed multiple tasks coordinating with internal and external teams (copywriters, graphic designers).

Surrey, British Columbia, Canada

Delhi Area, India

• Planned and executed high-valued paid marketing campaigns for new schools and helped them gain admissions.• Created & Managed Google MyBusiness, Search Console, Analytics, Tag Manager, Remarketing Tags & Facebook Business Manager, including Pixel codes, Catalogues, Canvas, Custom Audiences & Ad accounts for all the brands in the franchisee group.• Managed PPC campaigns up to $50,000 (3,750,000 INR) shared across 15 Ad managers, split between Google and Facebook / Instagram Ads.• Worked with different franchise owners (clients) recommending ad strategies, ad platforms, geo-targeting, placements & audiences, ensuring SMART business goal is achieved. • Planned, created, monitored, optimized, and troubleshot Google and Facebook Ad campaigns to achieve the business goals and KPIs.• Setup effective conversion tracking using Google Tags, remarketing tag, and Facebook pixel. Optimised paid marketing campaigns using an analytics-based approach.• Created custom audiences using lookalike, LTV lookalike, event and activity-based audiences. Used these audiences for Dynamic Remarketing Campaigns generating up to 2X better ROI.• Coordinated with multidisciplinary teams such as content writers, graphic designers, and web developers to provide strategic direction for compelling ad copies, ad content, web user funnel, and visitor tracking.• Created A/B Testing approach for testing best-performing ad copies and audiences.• Identified, planned, and executed SEO strategies generating 1.5X more organic traffic. Performed regular SEO audits, maintaining website performance and top SERP position.• Performed keyword research, competitive analysis, and budget management for each franchisee location for optimal results. • Planned, designed, integrated, and tested website design (WordPress). Maintained website for updated information, optimized mobile site, and user funnels for better conversions.

Atlanta, Georgia, United States

• Created, managed, optimized, & troubleshot Facebook / Instagram ads with up to a $20,000/ month budget.• Implemented remarketing techniques using lookalike audiences and LTV lookalike, generating 50% more conversions.• Used Dynamic product Ads with custom event-based audiences generating 2X better ROAS.

Gurugram, Haryana, India

• Solved challenge of bounced visitors by implementing visitor tracking using custom parameters and hotel catalogue feed.• Created and synchronized the Facebook catalogue for remarketing & event-based audience creation.• Created and implemented custom Facebook pixel events to capture various activity-based visitor events.• Implemented Facebook pixel over the website correctly to synchronize with Facebook catalogue reducing cost per acquisition to 50% compared to previous marketing campaigns.• Created high-valued remarketing campaigns using newly captured audience data resulting in up to 2X better conversions.

Delhi, India

• Worked on PPC campaigns for different audiences of Foot N Style - India & Style N Wear - New Zealand, Fiji and Australia.• Developed WordPress website for both the brands and optimized SEO and page rank. Mobile optimized websites played a crucial role in conversions.• Created a Facebook business catalogue with product sets and integrated Pixel with the website for audience tracking and retargeting.• Managed daily eCommerce operations such as order processing, promotions, pricing strategy, and buyer interaction.• Integrated language & currency converter tools(Style N Wear), generating audience trust as the targeted visitors were from three countries.• Created contests & polls for user engagements leading to a 25% increase in organic traffic to the website and generating ROI.• Managed WHM and cPanel for both websites, including SSL setup, caching, and CDN.• Created Google Gsuite accounts, MyBusiness Profiles, Analytics, Tag Manager and Remarketing tags.

Master Of Computer Applications (Mca), Information Technology

Bachelor Of Computer Application (Bca), Information Technology

High School Diploma