Varuna Anand Email & Phone Number

Marlboro Township, Nj, Us

Marlboro Township, Nj, Us

Marlboro Township, Nj, Us

Melville, Ny, Us

- Developing and executing a comprehensive SEO strategy that increased website traffic by 95.31%.- Conduct meticulous keyword research and analysis, optimizing website content for enhanced visibility and search engine indexing.- Monitoring website performance using tools such as Google Analytics, Google Search Console, Google Keyword Planner, and GTM platforms, providing data-driven recommendations for continuous improvement.- Analyzing trending topics for the blog, doing gap analysis, doing local SEO, advanced SEO, and identifying relevant backlinks. - The company generated organic leads through the website in terms of resume submission, calls, and hiring requirements from the companies.- Create and implement effective social media strategies that align with overall marketing goals and utilize platforms including Facebook, X (formally known as Twitter), Instagram, YT, and LinkedIn. - Develop and curate engaging social media content, incorporating relevant hashtags and trends for improved discoverability. - Manage and optimize profiles with a focus on social media engagement, contributing to increased brand awareness and audience interaction.- Increased the number of followers by more than 356.7% on Linkedin in a years time organically.

Indianapolis, In, Us

- Develop and execute yearly social media strategies aligned with overall marketing objectives.- Manage and optimize profiles on major platforms, including X (formally known as Twitter), LinkedIn, and YT.- Analyzing trending topics and crafting engaging and shareable social media content tailored to target audiences.- Conducting regular content audits to identify gaps and opportunities for improvement.- Implementing comprehensive SEO strategies(on-page, off-page, and technical) to improve organic search rankings, increase website traffic strengthen the local SEO, and ensure optimal search engine visibility.- Conducting thorough keyword research and analysis to identify high-value opportunities.- Utilizing tools such as Google Analytics, GTM, Google Search Console, Google Keyword Planner, GTM, and HubSpot to monitor and analyze website performance.- Managing PPC ad campaigns with a budget of $5K+ to drive targeted website traffic and generate leads.- Creating a PPC strategy, conducting keyword research and competitive analysis to identify the right keywords to target.

- Develop and execute social media strategies aligned with overall marketing objectives.- Manage and optimize profiles on major platforms, including Facebook, Instagram, and LinkedIn.- Crafting engaging and shareable social media content tailored to target audiences.- Implementing comprehensive SEO strategies (on-page, off-page, and technical) to improve organic search rankings, increase website traffic strengthen the local SEO, and ensure optimal search engine visibility.

Jacksonville, Fl, Us

- Developing and executing impactful social media strategies aligned with overall marketing objectives.- Manage and optimize profiles on major platforms, including Facebook, Instagram, LinkedIn, TikTok, and YT.- Continuously crafting engaging and shareable social media content tailored to target audiences.- Provide expert guidance on optimizing product listings, ensuring maximum visibility on the Amazon platforms.- Conduct strategic keyword research to enhance product discoverability and improve sales.- Implement effective general SEO for the website and Amazon SEO techniques to increase product rankings and drive conversion rates.- Utilizing tools such as Google Search Console, Google Analytics, Helium 10, Titan tool, Google Keyword Planner, GTM, Zoho, and Amazon Seller Analytics to monitor and analyze performance.- Develop and execute content strategies aligned with SEO and Amazon sales goals, ensuring optimal visibility across channels.- Managing Amazon PPC ad campaigns for the products.

Houston, Texas, Us

- Design and develop all marketing communication instruments for Sewa International Central Jersey - Design, develop and execute social media strategies aligned with overall marketing objectives

Boca Raton, Florida, Us

• Strategy Development: Develop and implement data-driven digital marketing strategies aligned with brand objectives. • Branding: Develop compelling brand messaging that reflects the organization's values, mission, and unique selling points. Ensure brand consistency across all digital marketing channels.• Content Creation: Create engaging and relevant content for various digital platforms, including website pages, social media posts, email marketing, and video scripts. Tailor content to different audience segments and optimize for search engines.• Social Media Management: Develop and implement social media strategies to increase brand visibility, engage target audiences, and drive customer acquisition. Create and curate compelling social media content, manage social media communities, and track key performance metrics.• Email Marketing: Develop and execute email marketing campaigns to nurture leads, retain customers, and drive conversions. Create personalized and segmented email campaigns, optimize email deliverability, and analyze campaign performance.• Website Optimization: Collaborate with the web development team to improve website usability, user experience (UX), and conversion rates. Conduct A/B testing, analyze user behavior, and recommend website enhancements based on data-driven insights.• Analytics and Reporting: Monitor and analyze digital marketing metrics, such as website traffic, conversion rates, click-through rates (CTR), and engagement levels.Achievement:• Successfully executed campaigns like Hurricane Project, New Homeowner Project, Clive Daniel Project, Signature Realtor Project, and many more.• Revamped the company's existing website and created many landing pages.• Successfully establish influencer marketing through Instagram• Strengthen company presence on Google My Business• Run an Email Marketing campaign through the Zoho platform

• Developing and implementing digital marketing strategies: I was responsible for creating comprehensive digital marketing plans to promote a brand. This involves conducting market research, identifying target audiences, setting marketing goals, and selecting appropriate digital channels and tactics.• Brand management: I played a crucial role in maintaining and enhancing the brand image. I worked closely with the client to define the brand identity, positioning, and messaging. They ensure brand consistency across all marketing activities and materials, both online and offline.• Content marketing: I was developing content marketing strategies to engage and attract the target audience. This includes creating compelling and relevant content such as blog posts, articles, videos, infographics, and social media content. • Social media management: I was managing the brand's social media presence on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. I had to develop social media strategies, create engaging content, monitor social media trends, interact with followers, and analyze performance metrics to optimize social media campaigns.• SEO and website optimization: I helped to improve the brand's online visibility by implementing SEO strategies. I conducted keyword research, optimized website content, and structure, and ensured the website ranked well in search engine results. Achievements:• Initiated loyalty programs for the brands.• Created an On-page and off-page SEO strategy for the SVP group, EDM Mall.• Established the online presence on relevant social media pages for brands like SVP Group, and EDM Mall.• Lead generation & and nurturing through email marketing for brands.• Created brand awareness through organic methods for brands like Amrit Foods, and SVP group.• Brands handled: Poland Embassy, Kent RO, GMR, Jaypee Cements, Skyra, Amrit Foods, SVP Group, The Grand Venice Mall, Mahagun Metro Mall, Shipra Mall, The Opulent Mall

New Delhi, Delhi, In

• Created and aligned senior management on annual business plans, multi-year strategic plans, and yearly marketing budgets for the brands.• Liaison with different ad, digital agencies, and other third-party agencies for conceptualizing, developing, and executing effective communication instruments.• Tracking brand-related expenditures vis-à-vis budgets.• Planned and executed marketing calendar, national and international in terms of digital marketing initiatives, campaign objectives and look formulation, advt. shoot plan and execution, campaign break dates, internal promotion, event, and promotions plan and implementation for the year.• Analyzed promotional campaigns, competition, and situations, developed a range of solutions, and then designed promotional campaigns to enhance brand visibility. Also, reviewing campaigns regularly and refurbishing campaigns to optimize returns.• Managed project work streams including project management and follow-ups, purchase orders and budget reconciliation, store communications, digital marketing, store event management, and operational execution.• Ensured marketing communication instruments feasibility, prepared and delivered on time with clear timelines established.Achievements:• Revamped the brand identity and brand manual of Merino Industries Limited.• Successfully created TV Ads, Radio Ads, and Print Ads.• Started an influencer marketing program with interior designers and architects.• Initiated a few customer loyalty programs.• Started standalone events like Blueprint and Makeover with Merino.• Developed the brand's exclusive showroom.• Successfully conducted national and international exhibitions.• Successfully developed and launched the furniture business - MySpace.• Created an SEO strategy for the on-page and off-page.• Created Lead generation and nurturing automation plan through email marketing.• Created brand awareness through paid and organic methods.

Noida, Uttar Pradesh, In

• Prepared annual advertising and digital marketing plans within the budget for the brand.• Planned and developed brand and digital marketing strategy for enhancing brand visibility, reviewed campaigns regularly, and refurbished campaigns to optimize returns.• Liaison with different ad, digital agencies, and other third-party agencies for conceptualizing, developing, and executing effective communication instruments.• Planned and executed marketing calendar, national and international - digital and brand marketing initiatives, campaign objectives and look formulation, advt. photoshoot plan and execution, campaign break dates, internal promotion, event and promotions plan, and implementation for the year.• Coordinated with other departments for new product development and related requirements.Achievements:• Created and developed the brand - Halonix. Earlier the company was giving OEM services only.• Developed the brand identity and brand manual of Halonix Limited.• Successfully planned and created TV Ads, Radio Ads, and Print Ads.• Started influencer marketing programs and loyalty programs.• Started standalone events like women's safety, one-to-one.• Developed the brand's exclusive showrooms.• Successfully conducted national and international exhibitions.• Successfully developed and launched a new vertical - Luminaries/ decorative lighting.• Created an SEO strategy for the on-page and off-page.• Created Lead generation and nurturing automation plan through email marketing.• Created brand awareness through paid and organic methods.• Created the brand presence on e-commerce sites.

Gurugram, Haryana, In

• Developed and executed annual marketing plans.• Liaison with different ad, digital agencies, and other third-party agencies for conceptualizing, developing, and executing effective communication instruments.• Planned and executed marketing calendar.• Planned and developed brand strategy, promotional campaigns for enhancing brand visibility, and digital marketing strategy, and reviewed campaigns regularly.• Work cross-functionally with the category management and bigger marketing team.• Handled all the above-the-line (ATL) and below-the-line (BTL) activities for the Hindware kitchen sink and chimney division.Achievements:• Successfully planned and created Print Ads and other ATL activities.• Started influencer marketing programs and loyalty programs online and offline.• Started standalone events like Archi meet.• Developed the brand's exclusive showroom.• Successfully conducted national and international exhibitions.• Created brand awareness online through organic methods (SEO).• Website Development and management.

Master Of Business Administration (Mba), Marketing

Bachelor Of Commerce - Bcom, Management And Banking