At StudentsLanding, a dynamic online marketplace catering to student housing needs in the USA, I took on the role of Founding Product Designer. My primary focus was on shaping the product vision and leading the design efforts to create a seamless and user-friendly mobile web experience. I worked closely with the engineering and product teams to prototype and ship core features for the platform, such as intuitive search filters and optimized user flows. By conducting extensive usability testing and analyzing user behavior, I was able to significantly enhance the onboarding process and increase user engagement by 50%. My strategic leadership in design was instrumental in driving the platform's early success.

KeelWorks, a nonprofit organization focused on improving educational opportunities, gave me the chance to lead its product design initiatives. As the Product Design Lead, I was responsible for redesigning their website to better communicate their mission and improve user experience. I conducted mixed-method research, including competitive analysis and user interviews, to inform the design. My efforts resulted in a 22% increase in donations and a 30% rise in volunteer signups. Additionally, I spearheaded the design of an MVP for an internal course creation tool, which streamlined the content development process and reduced course creation time by 25%.

Securitas, a global leader in security services, provided me with the opportunity to apply my UX design skills during a capstone project. My work there centered on redesigning their customer billing portal to enhance user satisfaction and reduce support call volume. By collaborating closely with product managers and research teams, I identified key pain points and developed wireframes and prototypes that addressed these issues. The redesigned portal not only decreased customer support calls by 32% but also improved overall client satisfaction. My contributions were pivotal in creating a more user-centric experience for Securitas' commercial customers.

NRB Bearings Ltd., a leading manufacturer of high-precision bearings, was where I transitioned from engineering to digital product design. In my role, I focused on enhancing a web-based enterprise application for product lifecycle management. Through rigorous user research and iterative prototyping, I optimized task flows and developed tailored dashboards that improved operational efficiency. My efforts led to a 21% increase in new business and a 54% reduction in process lead times. This experience was foundational in my development as a product designer, blending my engineering background with a user-centered design approach.

Before moving into product design, I spent several years at NRB Bearings Ltd. as an R&D Engineer. In this role, I conducted research and analysis to enhance the feasibility and performance of new automotive bearing designs. My work led to the successful implementation of a new product line that reduced transmission assembly time by 15%. Additionally, I streamlined the design process by creating standardized templates, which reduced the time required to generate accurate models by 30%. This role honed my analytical skills and laid the groundwork for my transition into design, where I could apply my technical expertise in a more creative and impactful way.

• Created logo designs and branding strategy through user and market research for early stage startups.• Successfully created branding collateral and translated program details for Pitch Right, a completed web-series, into marketing materials through participatory collaboration with clients.