Leading Government Relations for the Group in Gujarat & Madhya Pradesh. Engaged in building & maintaining relationships with key stakeholders in respective states; like the CMO, Industries Department, Home Department, Labour Department and key bureaucrats. Responsible for strengthening existing association with the State Government and build new relationships through strategic collaboration with various departments of the State Government.

Heading State office operations for Gujarat, which includes 4 Zonal offices, 1 Center of Excellence, 5 Chapters of Yi (Young Indians) and Indian Women Network (IWN) Gujarat Chapter. Work area includes liaison with various Ministries and Government Department. Engaging with key stakeholders; Industry, Government, Media & Society through advisory and consultative processes. Conceptualizing & organizing initiatives focusing on developing business linkages & enhancing industrial competitiveness.

Job role involved devising marketing strategy & sales plan for special initiatives like Coffee table books, Special Print features & Premier Events.

As a part of Activation Team, was responsible for conceptualizing & marketing of ground activation campaigns powered by print & radio in Gujarat. Ensuring targeted revenue achievement, P&L Management & flawless event execution. During the stint have successfully marketed & organized multifaceted projects, including entertainment show, exhibition, award ceremony etc.

LiveMedia is one of India’s leading “captive audience network” company. Has a network of LCD TVs placed at strategic locations like restaurants, hospitals, corporate offices and top-end salons and it offers specially designed content to its viewers.Established & developed business in Gujarat. Role involved doing Strategic tie ups, Media Sales, Planning for procurement & installation of screens & related equipment across Gujarat. • Acquired contracts of 200+ outlets across Gujarat • Developed & led operation team to achieve 100% results in Gujarat • Developed Media Clients and thereby initiated media revenue from Gujarat

360 Degrees, Alternate Brand Solutions Limited, India’s premier event organizers and the event management arm of Entertainment Network India Ltd., Times Of India Group.Job role involved maintaining and retaining key clients accounts. Understanding clients need and conceptualizing, planning, and executing events as per client requirement. Handling event logistics, vendor management and P&L management. • Worked on National projects like: 38th International Film Festival of India Goa, 50th Film Fare Awards, Sony Indian Idol, Brand Equity Quiz, Disney – Jetix Power Ranger Show, Promotion of Pepsico in India v/s Pakistan Series, Yo bykes & Mc Fills Product Launch and many more. • Serviced top clients like Torrent Pharmaceuticals, Intas Pharmaceuticals, Gujarat State Petroleum Corporation, Entertainment Network Indian Limited, Claris Life Sciences, Pepsico, Gujarat Gas Ltd, Torrent Power, Electrotherm India Ltd etc.